David Plouffe is the “architect” of President Barack Obama's two national election victories, which had at their core a belief in young people and their desire to have their voices heard. Plouffe's strategy in the 2008 primaries relied on mobilizing new voters to turn out, going against the conventional wisdom that they would tune out and not show up at the polls. Confounding the experts, Obama's two general election wins were fueled by young voter turnout. Plouffe shares his unique insight into what motivates millennials and his passionate belief that this is a more selfless and talented generation than his own, and what that will mean not just for the millennial generation, but also for the nation and the world. Plouffe's own story of going from cleaning chimneys and selling knives door-to-door in college to eventually working next to the Oval Office shows that anyone who is interested in public service and politics can leave their mark, and he strongly encourages college students and all young people to be part of molding the future they will soon lead.
America’s swiftly changing demographic and technological landscapes will affect our politics, businesses and culture dramatically over the coming decades. David Plouffe shares with audiences the trajectory we are on, discusses how to adapt strategies and tactics to meet the reality of today, and projects new changes and advancements in the coming years.
Barack Obama’s two presidential campaign wins fundamentally changed the face of politics by building the biggest grassroots movement in history and pioneering the use of the Internet and social media to mobilize voters. David Plouffe discusses how to set and stick to a strategy; properly utilize a wealth of organizational and market research; ground decision making in strategic thinking; harness the latest technology; and not relive the glory of past triumphs but rather execute a gritty plan for today’s challenges
Every year—or even every month—brings new changes in technology and consumer and voter behavior. Delivering a consistent message to your target audience is harder today, even though there are a plethora of new avenues to reach people. David Plouffe reveals how both of the Obama campaigns and the White House leveraged each medium to maximum effect, and forecasts how the media landscape is likely to further change in the months and years ahead, and how organizations must be prepared to stay ahead of the curve.
Data increasingly plays a key role in politics, business and organizations across the world. David Plouffe discusses how the Obama campaign used data as never before to win an election in a tough environment. Data is, of course, available to everyone. Plouffe discusses how to integrate data throughout the organization, ensure that it is understood by decision makers and impacts all decisions, some of the tensions between modern data and traditional research, and how to blend the two. There is still an art to strategy and the tactics that flow from them, but increasingly, it is the science that leads the way.
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