How to innovate fearlessly and capture a mass market audience
You have an idea and you have a vision. Great! But you are left scratching your head – how can you truly stand out in the relentless crowd of competition? What is the right path so that your brainchild will ultimately lead to consumers shelling out cold hard cash?
Perhaps you have an actual product, successful but showing signs of fatigue. Competitors are nipping at your heels. Growth is stagnant. Your consumers are vulnerable. Your stakeholders are looking at YOU to turn things around – they demand that elusive adage “the same – but different”.
But that’s not all – time is the fire in which you burn! You need more than just an idea and a plan to execute. Your concept works today – but it will take time, sometimes years, to make your dream a reality. As such your target is fluid, the goalposts shifting as the sands of time pass. What if when you come to market the world has moved on, or worse still, you were beaten to it?
You will learn from real world examples of the speaker’s experience creating the ten billion dollar “Call of Duty: Black Ops” franchise. You will acquire tools, strategies and techniques to facilitate success on a global scale. You will conclude that with the right guidance you don’t need to fear new ideas – only the old ones.
How to create captivating stories with worldwide and cross generational appeal
Since the dawn of civilization when first words were uttered, storytelling became the vehicle for how humanity shared its experiences, values and beliefs. Until 5,000 years ago there was no written word – storytelling through generations was how history was recorded.
Today, storytelling is pervasive in every aspect of our culture. Not merely as a form of entertainment but crucially in marketing, pitching, innovating, socializing and communicating. The ability to construct a compelling narrative that resonates across continents and generations can make the difference between success and failure.
In 2012 “Call of Duty: Black Ops” was entered into the Guinness Book of World Records as having been voted to have the best video game story ending of all time (Source: GuinnessWorldRecords.com). You will draw on the speaker’s experience of creating both Black Ops’ story and the ten billion dollar Black Ops franchise and acquire tools enabling you to construct undeniable narratives. You will learn how to leverage a transmedia approach to storytelling which can capture imagination on the world stage.
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