Crystal Bui
Keynote Speaker: Keynote Speaker; Emmy-Nominated Television News Reporter; Strategic Communications CEO of "Spotlight Communications Group"
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Travels From:
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Speaking Fee:
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Categories:Celebrity, Host & Emcee, Asian & Pacific Heritage, Diversity & Inclusion, Gender Equality, DEI, Women in Entertainment, Female Leadership, Author, Motivational, Inspirational, Social Activism, Social Justice, Civil Rights, Personal Growth, Empowerment, Broadcasting, News & Media, Virtual, Influential Women, Bestselling Authors, Non-Fiction Authors, Storytelling, Professional Development
Crystal Bui Biography
Crystal Bui is an Emmy-nominated, Edward R. Murrow Award–winning former television news reporter, CEO of a global public relations and media strategy firm, bestselling author, and working actor — a rare combination that lets her speak with equal authority from the newsroom, the boardroom, and the screen. She spent nearly a decade reporting live on-camera for NBC, ABC, and CBS affiliates in major cities like New York City, Atlanta, and Minneapolis, covering some of the most consequential breaking-news stories of the era: high-stakes investigations into violent crime, civil unrest, and the human lives behind the headlines. That frontline work earned her an Edward R. Murrow Award — one of broadcast journalism's highest honors — alongside an Emmy nomination.
After years of carrying other people's stories to air, she felt the pull to tell her own. Her memoir, “More To Tell,” was written from a simple conviction: truth, fully told, can change minds and shift outcomes. It became a bestseller in journalist biographies, is now taught in university courses, and is the subject of adaptation interest.
On screen, Bui stars in Tyler Perry's “Duplicity,” which premiered as Amazon's #1 global film, and Hulu's “Reasonable Doubt,” with additional roles coming out this year. Off screen, she runs Spotlight Communications Group, a public relations and media consulting firm advising law firms, Fortune 500 executives, and global organizations on media strategy, publicity, and high-stakes crisis communication.
The daughter of Vietnamese refugees, a former Junior Olympic competitive swimmer, and a Tufts University graduate in English Literature and Women’s Studies, Bui brings audiences the same instinct that drove her news reporting: every story, told well, can sway a verdict, command a room, or move people to act.
Contact a speaker booking agent to check availability on Crystal Bui and other top speakers and celebrities.
Crystal Bui Speaking Topics
As AI rewires every industry, the leaders who define the next decade will be the ones who can do what machines can’t: connect, persuade, and move people. Drawing on her journalism career, her bestselling memoir, and her work building a public relations firm serving Fortune 500 companies and mission-driven nonprofits, Crystal Bui shows audiences how to find the story inside their data and their work — and tell it so it earns attention. This isn’t a “soft skill” talk; it’s a competitive-advantage talk from a journalist who interviewed some of the most influential leaders of her era.
Crystal Bui shares what she didn’t talk about on-air as a former television news reporter: the panic before live shots, the toll of breaking-news cycles, and the cultural pressures she carried in a profession that never slows down. She reframes mental health as a leadership capability rather than a private weakness, and gives audiences language for the conversations their teams aren’t having. They leave with the tools to protect their performance by preserving themselves.
Crystal Bui takes audiences from her childhood as the daughter of Vietnamese refugees to her career as an Emmy-nominated former television news reporter for NBC, ABC, and CBS affiliates, bestselling author, and now CEO of a global public relations and consulting firm. Drawing on bullying, identity struggles, and reinvention across three industries, she shows how the same muscles built navigating hard rooms are the ones that build strong, steady leaders. Audiences leave with a clearer answer to the question every high performer asks: how do I succeed without losing who I am?
Built from her bestselling memoir, this keynote is about what happens when you stop letting other people — media, family, industry — define who you are. Crystal Bui walks audiences through how she rewrote her story after a decade in news, an Emmy nomination, public adversity, and a full career rebuild, and what she learned about the difference between visibility and voice. Audiences leave with a framework for authoring their own narrative inside organizations and careers that tend to default to telling it for them.
After nearly a decade as a former television news reporter for NBC, ABC, and CBS affiliates who interviewed CEOs, governors, and crisis leaders, Crystal Bui now coaches executives on the other side of the microphone. She breaks down what reporters are really looking for, why most executive media training fails, and the small communication shifts that change how leaders are perceived when it counts. Audiences walk away with practical, repeatable tools for high-stakes moments: internal town halls, board updates, press interviews, and crisis response.
Crystal Bui Videos
How do I book Crystal Bui to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Crystal Bui for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Crystal Bui, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Crystal Bui or any other speaker of your choice.
How much does it cost to book Crystal Bui for a speaking engagement?
Speaking fees for Crystal Bui, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Crystal Bui are Below $10,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Crystal Bui, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
What topics does Crystal Bui speak about?
Crystal Bui is a keynote speaker and industry expert who speaks on a wide range of topics such as Celebrity, Host & Emcee, Asian & Pacific Heritage, Diversity & Inclusion, Gender Equality, DEI, Women in Entertainment, Female Leadership, Author, Motivational, Inspirational, Social Activism, Social Justice, Civil Rights, Personal Growth, Empowerment, Broadcasting, News & Media, Virtual, Influential Women, Bestselling Authors, Non-Fiction Authors, Storytelling and Professional Development.
Where does Crystal Bui travel from?
Crystal Bui generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Crystal Bui?
AAE Speakers Bureau has successfully secured keynote speakers like Crystal Bui for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Crystal Bui for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Crystal Bui or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Crystal Bui is a keynote speaker and industry expert who speaks on a wide range of topics including Celebrity, Host & Emcee and Asian & Pacific Heritage. The estimated speaking fee range to book Crystal Bui for live events is Below $10,000, and for virtual events Below $10,000. Crystal Bui generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Bernice Chao, Laura Ling and Sophie Santos. Contact All American Speakers for ratings, reviews, videos and information on scheduling Crystal Bui for an upcoming event.
SPEAKING TOPICS
Crystal Bui Speaking Topics
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Storytelling in the Age of AI: The Leadership Skill Machines Can’t Replace
As AI rewires every industry, the leaders who define the next decade will be the ones who can do what machines can’t: connect, persuade, and move people. Drawing on her journalism career, her bestselling memoir, and her work building a public relations firm serving Fortune 500 companies and mission-driven nonprofits, Crystal Bui shows audiences how to find the story inside their data and their work — and tell it so it earns attention. This isn’t a “soft skill” talk; it’s a competitive-advantage talk from a journalist who interviewed some of the most influential leaders of her era.
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Mental Health Is a Leadership Skill: Burnout and the Hidden Cost of High Performance
Crystal Bui shares what she didn’t talk about on-air as a former television news reporter: the panic before live shots, the toll of breaking-news cycles, and the cultural pressures she carried in a profession that never slows down. She reframes mental health as a leadership capability rather than a private weakness, and gives audiences language for the conversations their teams aren’t having. They leave with the tools to protect their performance by preserving themselves.
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Building Resilience Without Losing Yourself: From a Refugee Family to the Emmy Stage
Crystal Bui takes audiences from her childhood as the daughter of Vietnamese refugees to her career as an Emmy-nominated former television news reporter for NBC, ABC, and CBS affiliates, bestselling author, and now CEO of a global public relations and consulting firm. Drawing on bullying, identity struggles, and reinvention across three industries, she shows how the same muscles built navigating hard rooms are the ones that build strong, steady leaders. Audiences leave with a clearer answer to the question every high performer asks: how do I succeed without losing who I am?
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Own Your Narrative: Lessons from “More To Tell” on Authoring Your Own Story
Built from her bestselling memoir, this keynote is about what happens when you stop letting other people — media, family, industry — define who you are. Crystal Bui walks audiences through how she rewrote her story after a decade in news, an Emmy nomination, public adversity, and a full career rebuild, and what she learned about the difference between visibility and voice. Audiences leave with a framework for authoring their own narrative inside organizations and careers that tend to default to telling it for them.
-
Executive Media Training That Actually Works: Winning on Camera, in the Press, and Under Pressure
After nearly a decade as a former television news reporter for NBC, ABC, and CBS affiliates who interviewed CEOs, governors, and crisis leaders, Crystal Bui now coaches executives on the other side of the microphone. She breaks down what reporters are really looking for, why most executive media training fails, and the small communication shifts that change how leaders are perceived when it counts. Audiences walk away with practical, repeatable tools for high-stakes moments: internal town halls, board updates, press interviews, and crisis response.
VIDEO
Crystal Bui Videos
REVIEWS
Crystal Bui Reviews
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She was transparent during our prep call, came in early day of presentation and made herself available after the program for people to come up and talk to her.
Baker, Donelson, Bearman, Caldwell & Berkowitz, PC - May 21 2026 -
Crystal was an amazing speaker and her story and message really resonated with our Employee Resource Group (ERG). Many people were moved and inspired and we would highly recommend her for future corporate events. Crystal was also very accommodating in changing her slides and messaging based on feedback from our event team and legal team. Her presence and delivery were very professional and impactful for our internal audience.
Sigma-Aldrich Co., LLC - Jun 06 2024
FAQS
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How do I book Crystal Bui to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Crystal Bui for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Crystal Bui, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Crystal Bui or any other speaker of your choice. -
How much does it cost to book Crystal Bui for a speaking engagement?
Speaking fees for Crystal Bui, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Crystal Bui are Below $10,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Crystal Bui, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent. -
What topics does Crystal Bui speak about?
Crystal Bui is a keynote speaker and industry expert who speaks on a wide range of topics such as Celebrity, Host & Emcee, Asian & Pacific Heritage, Diversity & Inclusion, Gender Equality, DEI, Women in Entertainment, Female Leadership, Author, Motivational, Inspirational, Social Activism, Social Justice, Civil Rights, Personal Growth, Empowerment, Broadcasting, News & Media, Virtual, Influential Women, Bestselling Authors, Non-Fiction Authors, Storytelling and Professional Development. -
Where does Crystal Bui travel from?
Crystal Bui generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Crystal Bui?
AAE Speakers Bureau has successfully secured keynote speakers like Crystal Bui for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Crystal Bui for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Crystal Bui or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
LISTS
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
