Carol Roth

Carol Roth

Keynote Speaker: Author of Bestselling Book "The Entrepreneur Equation" & Former Investment Banker

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  • Speaking Fee:
    Live Event Fee: $20,000 - $30,000
    Virtual Event Fee: $10,000 - $20,000
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Carol Roth Biography

As a business strategist, deal maker and author of the New York Times, Wall Street Journal and USA Today bestselling book, "The Entrepreneur Equation," Carol Roth advises businesses through all stages of their lifecycles. She has helped her clients, ranging from solopreneurs to multinational corporations, raise more than $1 billion in capital, complete hundreds of millions of dollars in M&A transactions, secure high‐profile licensing and partnership deals with IP holders ranging from Disney to the pop sensation Katy Perry, design 7‐figure customer loyalty programs and more.  

Roth’s ability to connect with an audience, communicate in a hilarious and straightforward manner and ultimately, ensure that business is NOT boring has made her a favorite with a wide cross section of audiences. In addition to engaging audiences as a speaker from the stage, Roth is a frequent radio, television and print media contributor, having appeared on Fox News, MSNBC, Fox Business, WGN TV Chicago and more. She has an award winning business blog, Unsolicited Business Advice, at CarolRoth.com and she is signed to TV production company Snackaholic, who is developing a television show around Roth’s life as a business expert, positioning her as the “Suze Orman of Small Business and Entrepreneurship.” 

Contact a speaker booking agent to check availability on Carol Roth and other top speakers and celebrities.

Carol Roth Speaking Topics

The Exit is This Way: Building a Saleable Business and How to Prepare for a Business Sale

(Target audience: Business owners, investors and entrepreneurs of any size looking to maximize value in their company)

Selling a business is an art, not a science. That being said, there are some key factors that make a business saleable and others that help owners and investors get the highest value for their business.  

Learn what you need to do now to make sure that you build your business for a sale; plus, learn when you should sell and more about the M&A process.

Takeaways from this session include:

  • What kinds of businesses are sellable and how to make good decisions today to ensure that yours is too
  • The difference between financial and strategic buyers, and how the sale process differs in relation to each group
  • What you need to do today to prepare to get the maximum value in an exit

Customer Loyalty 3.0: How to Lead the New Era of Customer Engagement

(Target audience: Private equity firms, companies, brands, service providers, organizations and their employees that place a premium value on creating long-term customer relationships)

Before social media became hot, Carol was implementing strategies for clients that looked at loyalty as developing real relationships with customers, including the “spenders” and the influencers or “senders” in the market. In this session, she will teach attendees how the entire organization needs to take a holistic approach to loyalty, based on Customer Loyalty 3.0 drivers and the company’s specific goals and objectives, to create and keep customers as raving fans.

Takeaways from this session include:

  • Why old-school loyalty efforts, like points programs, are not effective in today’s marketplace
  • Understand how to identify both the senders and the spenders for your company, and why both are critical to engage with
  • How to identify your company’s key pillars of customer loyalty  
  • How to use the proven Loyalty 3.0 framework to craft your own one-off and comprehensive loyalty programs, utilizing online/media strategies in conjunction with offline strategies to maximize customer loyalty

Getting Comfortable With Being Uncomfortable

(Target audience: Companies and their managers, leaders, sales associates and team members who want to get to the next level)  

The motivational speech with a dose of reality! Our entire lives are spent seeking out comforts, but when you are too comfortable, it means you are probably not trying hard enough. Good enough is not great, outstanding or groundbreaking. Good enough walks on a treadmill, instead of blazing a new path. Good enough doesn’t encourage progress. Good enough doesn’t change the world.   

When you are uncomfortable, you are pushing boundaries; it is where amazing personal and professional shifts come from. From health to relationships to fast tracking your career, landing major clients or growing your business, getting comfortable with being uncomfortable is the key to advancing yourself to the next level.  

Takeaways from this session include:

  • Learn how to get comfortable with having the right mindset and motivation to think bigger
  • Understand how timing plays into being comfortable with being uncomfortable
  • Recognize the opportunities that are worth becoming uncomfortable for
  • Decide if you are someone who can truly deal with “growing pains” to get to the next level

The Entrepreneur Equation: Stacking the Odds of Success in Your Favor

(Target audience: Business owners, leaders, managers and others who want to make better business decisions)  

If you fail to prepare, prepare to fail. In our corporate projects and business efforts, as well as in other aspects of our life, we need to start focusing on “should” we be making certain choices, instead of “could” we be making certain choices. Based on Carol’s eponymous book, "The Entrepreneur Equation" formula helps leaders and business owners mitigate risk to stack the odds of success in their favor and decide when to pass on an opportunity.

Takeaways from this session include:

  • Understand The Entrepreneur Equation framework for assessing your motivation, timing, opportunity and personality to help make the best decisions for your goals
  • Learn how to evaluate risks and rewards for any opportunity you are considering, including opportunity costs
  • Learn how to stack the odds of success in your favor to make your risks and rewards balance make sense for you

Carol Roth Videos

Carol Roth - The War on Small Business - "YOUR WELCOME" with ...
Carol Roth Discusses the War on Small Business & Threats to ...
Episode 2: Create Small Business Customer Loyalty w/ Carol Roth ...

How do I book Carol Roth to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Carol Roth for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Carol Roth, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Carol Roth or any other speaker of your choice.

How much does it cost to book Carol Roth for a speaking engagement?

Speaking fees for Carol Roth, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Carol Roth are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Carol Roth, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Carol Roth speak about?

Carol Roth is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Authors, Finance, Entertainers, Television & Film, Celebrity, Women, Literary and Strategic Leadership.

Where does Carol Roth travel from?

Carol Roth generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Carol Roth?

AAE Speakers Bureau has successfully secured keynote speakers like Carol Roth for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Carol Roth for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Carol Roth or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Carol Roth is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Authors and Finance. The estimated speaking fee range to book Carol Roth for live events is $20,000 - $30,000, and for virtual events $10,000 - $20,000. Carol Roth generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Bill Rancic, Terry Savage and Amy Jo Martin. Contact All American Speakers for ratings, reviews, videos and information on scheduling Carol Roth for an upcoming event.

Speaker profile last updated by AAE Talent Team on 06/09/2024.

Carol Roth Speaking Topics

  • The Exit is This Way: Building a Saleable Business and How to Prepare for a Business Sale

    (Target audience: Business owners, investors and entrepreneurs of any size looking to maximize value in their company)

    Selling a business is an art, not a science. That being said, there are some key factors that make a business saleable and others that help owners and investors get the highest value for their business.  

    Learn what you need to do now to make sure that you build your business for a sale; plus, learn when you should sell and more about the M&A process.

    Takeaways from this session include:

    • What kinds of businesses are sellable and how to make good decisions today to ensure that yours is too
    • The difference between financial and strategic buyers, and how the sale process differs in relation to each group
    • What you need to do today to prepare to get the maximum value in an exit

  • Customer Loyalty 3.0: How to Lead the New Era of Customer Engagement

    (Target audience: Private equity firms, companies, brands, service providers, organizations and their employees that place a premium value on creating long-term customer relationships)

    Before social media became hot, Carol was implementing strategies for clients that looked at loyalty as developing real relationships with customers, including the “spenders” and the influencers or “senders” in the market. In this session, she will teach attendees how the entire organization needs to take a holistic approach to loyalty, based on Customer Loyalty 3.0 drivers and the company’s specific goals and objectives, to create and keep customers as raving fans.

    Takeaways from this session include:

    • Why old-school loyalty efforts, like points programs, are not effective in today’s marketplace
    • Understand how to identify both the senders and the spenders for your company, and why both are critical to engage with
    • How to identify your company’s key pillars of customer loyalty  
    • How to use the proven Loyalty 3.0 framework to craft your own one-off and comprehensive loyalty programs, utilizing online/media strategies in conjunction with offline strategies to maximize customer loyalty

  • Getting Comfortable With Being Uncomfortable

    (Target audience: Companies and their managers, leaders, sales associates and team members who want to get to the next level)  

    The motivational speech with a dose of reality! Our entire lives are spent seeking out comforts, but when you are too comfortable, it means you are probably not trying hard enough. Good enough is not great, outstanding or groundbreaking. Good enough walks on a treadmill, instead of blazing a new path. Good enough doesn’t encourage progress. Good enough doesn’t change the world.   

    When you are uncomfortable, you are pushing boundaries; it is where amazing personal and professional shifts come from. From health to relationships to fast tracking your career, landing major clients or growing your business, getting comfortable with being uncomfortable is the key to advancing yourself to the next level.  

    Takeaways from this session include:

    • Learn how to get comfortable with having the right mindset and motivation to think bigger
    • Understand how timing plays into being comfortable with being uncomfortable
    • Recognize the opportunities that are worth becoming uncomfortable for
    • Decide if you are someone who can truly deal with “growing pains” to get to the next level

  • The Entrepreneur Equation: Stacking the Odds of Success in Your Favor

    (Target audience: Business owners, leaders, managers and others who want to make better business decisions)  

    If you fail to prepare, prepare to fail. In our corporate projects and business efforts, as well as in other aspects of our life, we need to start focusing on “should” we be making certain choices, instead of “could” we be making certain choices. Based on Carol’s eponymous book, "The Entrepreneur Equation" formula helps leaders and business owners mitigate risk to stack the odds of success in their favor and decide when to pass on an opportunity.

    Takeaways from this session include:

    • Understand The Entrepreneur Equation framework for assessing your motivation, timing, opportunity and personality to help make the best decisions for your goals
    • Learn how to evaluate risks and rewards for any opportunity you are considering, including opportunity costs
    • Learn how to stack the odds of success in your favor to make your risks and rewards balance make sense for you

Carol Roth Videos

Carol Roth - The War on Small Business - "YOUR WELCOME" with ...
Carol Roth Discusses the War on Small Business & Threats to ...
Episode 2: Create Small Business Customer Loyalty w/ Carol Roth ...
Carol Roth America's Greatest Makers Judge Sizzle Reel Meet and ...
Carol Roth Speaking Reel - YouTube

Carol Roth Reviews

  • Carol did a great job with the presentation. Thank you!
    NFP - Nov 17 2021

  • How do I book Carol Roth to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Carol Roth for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Carol Roth, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Carol Roth or any other speaker of your choice.
  • How much does it cost to book Carol Roth for a speaking engagement?

    Speaking fees for Carol Roth, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Carol Roth are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Carol Roth, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Carol Roth speak about?

    Carol Roth is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Authors, Finance, Entertainers, Television & Film, Celebrity, Women, Literary and Strategic Leadership.
  • Where does Carol Roth travel from?

    Carol Roth generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Carol Roth?

    AAE Speakers Bureau has successfully secured keynote speakers like Carol Roth for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Carol Roth for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Carol Roth or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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CAROL ROTH

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