Bobby Labonte

Bobby Labonte

Keynote Speaker: Champion Race Car Driver, NASCAR Hall of Fame Inductee, Philanthropist & Media Personality

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Bobby Labonte Biography

A 32-time NASCAR race winner, Bobby Labonte is one of only four drivers in NASCAR’s history to win a championship in the top two tiers of the sport: winning an Xfinity Series Championship in 1991 and the NASCAR Cup Series Championship in 2000. He then added the 2001 IROC Series Championship to his winning career. In 2020, Labonte received the highest honor in NASCAR when he was inducted into the NASCAR Hall of Fame.

Today, Labonte remains at the forefront of the racing scene. From 2022 to 2023, he raced full time in the SMART Modified Tour, bringing home 4 wins, and a partial schedule in the NASCAR Whelen Modified Tour. His broadcasting career has continued to flourish as he makes regular appearances on FS1 as an analyst on the popular Race Hub and Race Day programs. Recently, Joe Gibbs Racing announced Labonte’s return to the family in a newly created role where he will represent the legacy of the organization alongside Coach Joe Gibbs, while working in a development role with up-and-coming drivers.

Labonte’s experience has extended well beyond American soil. As the All-American Race Car Driver, he has made appearances at the Goodwood Festival of Speed, and Europe’s largest pre-season motorsports conference Autosport International. In 2018, Labonte also became the first NASCAR Champion to race a full season in the NASCAR Whelen Euro Series.

From cycling to running, hiking to cross-country skiing, Labonte personifies health, fitness and performance and integrates technology into his training. He is an avid outdoorsman who enjoys hunting and fishing and has appeared on numerous outdoor hunting and fishing television programs with the likes of Realtree and LL Bean.

Labonte is also a devoted philanthropist, launching the Bobby Labonte Foundation in 2003 to benefit local North Carolina organizations who help build stronger foundations for children and families through an annual grant program. The Bobby Labonte Foundation has donated nearly $1 million over the years.

Labonte has represented some of the biggest household brands in America and beyond, and his down-to-earth boy-next door personality makes him one of the most approachable and magnetic personalities in all of professional sports. He has a long and varied list of off the track experiences including speaking engagements, as a parade grand marshal, celebrity driver, and special guest appearances.

Family has always played an important role in Labonte’s life. He is quite proud of his son Tyler, daughter-in-law Bailey and his daughter Madison who have grown up around his racing but are now young adults and building careers of their own. Labonte is married to his wife Kristin, a former professional and champion cyclist. They live outside High Point, North Carolina with their chihuahua Josey.

Contact a speaker booking agent to check availability on Bobby Labonte and other top speakers and celebrities.

Bobby Labonte Speaking Topics

The Fortitude of a Champion

How to Get It. How to Apply It to Your Career and Life.

Bobby and Kristin Labonte have both reached the highest levels of success as professional athletes, and they’ll be the first to humbly tell you that their successes were possible because of two things: teamwork and fortitude. Audiences connect with this dynamic husband-wife duo and are delighted at the yin and yang of Bobby and Kristin’s personalities as they share stories from their decorated careers, lessons learned along the way, and how they now apply what they learned as athletes to drive success in business.

Kristin won her first horse show national title at age thirteen, and in the years that followed she earned an NCAA D1 collegiate swimming scholarship where she competed at the national and international level. After college, Kristin turned her passion for winning to triathlon, and then professional cycling – first earning All-American honors, then three US Masters Cycling National Champion Titles and a World Championship in the final race of her decorated athletic career.

For thirty+ years, Bobby has been a highly-regarded professional athlete and corporate spokesperson. With wins at the highest level of NASCAR, including a NASCAR XFINITY Series Championship, an IROC Championship, and the 2000 NASCAR Cup Series Championship driving Number 18 for Joe Gibbs Racing, Bobby was inducted into the NASCAR Hall of Fame in 2020.

Kristin holds an MBA from Duke University and leads in business today. With courage and drive, she looks at every opportunity with curiosity. She explores winning scenarios and then uses her talents to pull together a team committed to excellence. She’s not intimidated by adversity either. Challenges become opportunities to showcase her skills as a brilliant strategist.

Bobby’s success continues off the track as well. His tenacity and resilience allowed him to rise from a kid in the garage sweeping floors to a racing champion, and now a sought-after television racing analyst and magnetic brand ambassador. He’s grounded and relatable, making him an ideal partner for national brands and he brings his compelling charm to every event!

Together, they run Breaking Limits, a brand strategy and experiential marketing agency, and the Bobby Labonte Foundation, which has raised more than $1 million for organizations that support children and families.

Kristin & Bobby are fierce competitors who are driven to succeed, and the Labonte’s most impressive wins today are fueled by their mutual respect for each other, their dedicated teammates who are inspired by these two champions every day, and well-earned fortitude!

Topics Covered Include:

  • Dealing with Losing
  • Resiliency
  • Insecurity & Uncertainty
  • Overcoming Assumptions
  • Reframing Self-Doubt
  • Importance of Celebrating Wins

Bobby Labonte Videos

Bobby Labonte's full induction speech: NASCAR Hall of Fame Class of 2020

How do I book Bobby Labonte to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Bobby Labonte for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Bobby Labonte, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Bobby Labonte or any other speaker of your choice.

How much does it cost to book Bobby Labonte for a speaking engagement?

Speaking fees for Bobby Labonte, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Bobby Labonte, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Bobby Labonte speak about?

Bobby Labonte is a keynote speaker and industry expert who speaks on a wide range of topics such as NASCAR, Entrepreneurship, Manufacturing and Sports.

Where does Bobby Labonte travel from?

Bobby Labonte generally travels from High Point, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Bobby Labonte?

AAE Speakers Bureau has successfully secured keynote speakers like Bobby Labonte for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Bobby Labonte for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Bobby Labonte or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Bobby Labonte is a keynote speaker and industry expert who speaks on a wide range of topics including NASCAR, Entrepreneurship and Manufacturing. The estimated speaking fee range to book Bobby Labonte for live events is $10,000 - $20,000. Please contact us for virtual event fees. Bobby Labonte generally travels from High Point, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Scott Pruett, Larry McReynolds and Michael Waltrip. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bobby Labonte for an upcoming event.

Speaker profile last updated by AAE Talent Team on 02/08/2024.

Bobby Labonte Speaking Topics

  • The Fortitude of a Champion

    How to Get It. How to Apply It to Your Career and Life.

    Bobby and Kristin Labonte have both reached the highest levels of success as professional athletes, and they’ll be the first to humbly tell you that their successes were possible because of two things: teamwork and fortitude. Audiences connect with this dynamic husband-wife duo and are delighted at the yin and yang of Bobby and Kristin’s personalities as they share stories from their decorated careers, lessons learned along the way, and how they now apply what they learned as athletes to drive success in business.

    Kristin won her first horse show national title at age thirteen, and in the years that followed she earned an NCAA D1 collegiate swimming scholarship where she competed at the national and international level. After college, Kristin turned her passion for winning to triathlon, and then professional cycling – first earning All-American honors, then three US Masters Cycling National Champion Titles and a World Championship in the final race of her decorated athletic career.

    For thirty+ years, Bobby has been a highly-regarded professional athlete and corporate spokesperson. With wins at the highest level of NASCAR, including a NASCAR XFINITY Series Championship, an IROC Championship, and the 2000 NASCAR Cup Series Championship driving Number 18 for Joe Gibbs Racing, Bobby was inducted into the NASCAR Hall of Fame in 2020.

    Kristin holds an MBA from Duke University and leads in business today. With courage and drive, she looks at every opportunity with curiosity. She explores winning scenarios and then uses her talents to pull together a team committed to excellence. She’s not intimidated by adversity either. Challenges become opportunities to showcase her skills as a brilliant strategist.

    Bobby’s success continues off the track as well. His tenacity and resilience allowed him to rise from a kid in the garage sweeping floors to a racing champion, and now a sought-after television racing analyst and magnetic brand ambassador. He’s grounded and relatable, making him an ideal partner for national brands and he brings his compelling charm to every event!

    Together, they run Breaking Limits, a brand strategy and experiential marketing agency, and the Bobby Labonte Foundation, which has raised more than $1 million for organizations that support children and families.

    Kristin & Bobby are fierce competitors who are driven to succeed, and the Labonte’s most impressive wins today are fueled by their mutual respect for each other, their dedicated teammates who are inspired by these two champions every day, and well-earned fortitude!

    Topics Covered Include:

    • Dealing with Losing
    • Resiliency
    • Insecurity & Uncertainty
    • Overcoming Assumptions
    • Reframing Self-Doubt
    • Importance of Celebrating Wins

Bobby Labonte Videos

Bobby Labonte's full induction speech: NASCAR Hall of Fame Class of 2020

Bobby Labonte News

  • How do I book Bobby Labonte to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Bobby Labonte for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Bobby Labonte, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Bobby Labonte or any other speaker of your choice.
  • How much does it cost to book Bobby Labonte for a speaking engagement?

    Speaking fees for Bobby Labonte, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Bobby Labonte, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Bobby Labonte speak about?

    Bobby Labonte is a keynote speaker and industry expert who speaks on a wide range of topics such as NASCAR, Entrepreneurship, Manufacturing and Sports.
  • Where does Bobby Labonte travel from?

    Bobby Labonte generally travels from High Point, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Bobby Labonte?

    AAE Speakers Bureau has successfully secured keynote speakers like Bobby Labonte for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Bobby Labonte for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Bobby Labonte or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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