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Beau Lotto

Beau Lotto

Keynote Speaker: Neuroscientist, Entrepreneur & Author of "Deviate"

Beau Lotto Biography

The only way to thrive in a rapidly changing world is to change with it. We know that. But the biggest barrier is in our heads. Neuroscientist and entrepreneur Beau Lotto shows why adapting –moving from A to B –means first moving from A to not-A. We need to let go of the assumptions and beliefs that keep us from seeing the world differently. A world-renowned expert in the science of perception, Beau reveals why trading certainty for doubt increases our capacity to adapt, lead, innovate, and thrive in the darkness of “I don’t know.”

A professor with deep academic credentials and critical scholarly works on the subject, Beau is also founder and CEO of two companies –Lab of Misfits, the world’s first neuro-design studio, and Ripple, which holds several highly influential patents in Augmented Reality (AR). A three-time mainstage TED speaker with over 9,000,000 views, Beau has spoken around the world, delivering totally unique, visually stunning, interactive, and fun presentations that help people act differently in the face of change. His message is an ideal conference kick-off –providing powerful, positive, creative context that sets a tone for the content and collaboration that follow. Beau’s latest book is Deviate: The Science of Seeing Differently.

Born in Seattle, Beau Lotto earned his bachelor's degree at the University of California, Berkeley in 1991. He then moved to Scotland, where he earned his PhD in Neuroscience from University Medical School, Edinburgh in 1994. He remained in Edinburgh for his first postdoctoral fellowship (with Professor David Price), and then moved to Duke University for his second fellowship, where he was mentored by Professor Dale Purves.

Beau was a professor at University College London for 20 years, and is now a professor at University of London, as well as a visiting scholar at New York University. He has mentored over 30 undergraduate, masters, and PhD students, as well as postdoctoral fellows.

In 2001, Beau Lotto founded the Lab of Misfits Studio, the world’s only neuroperception creative studio that is also a real neuroscience lab. The Lab’s goal is to foster adaptability and creativity. Their unique process of experiential experiments unites neuroscience expertise and measurement with digital technology and immersive design. They study humans “in the wild” -in theaters, public spaces, even across entire cities -using a combination of digital, virtual, and physical techniques and neuroscientific methodologies. By unveiling the essential truths that drive human decisions, their work deepens connections and creates innovations. Pragmatically, their insights are scientifically unique and quantified, commercially valuable to the stakeholders, and emotional and actionable to public audiences. They have since created public experiences around the world, including London’s Science Museum, Hayward Gallery on London’s South Bank, and a public art installation in London’s famous Silicon Roundabout. Their past clients include Cirque du Soleil, L’Oreal, Asurion, Microsoft, Edelman, The UAE’s Crown Prince’s Court, and others. Lab of Misfits currently powers the neuroscience offering at Burson Cohn & Wolfe, one of the world's largest public relations and communications firms.

Beau and his Lab have published over 70 peer-reviewed articles across multiple disciplines, including augmented and virtual reality (indeed, their involvement in the EU consortium of labs defined “presence” in the VR space), human perception, physiology, molecular and cellular development, animal (including human) behavior, digital music, graph theory, complex systems theory, computational evolution, artificial intelligence, architecture, theatre and design. His science lab received funding from a wide range of institutions including the Wellcome Trust, the Leverhulme Trust, and other scientific research funders.

Beau is also CEO and founder of Ripple Inc, which holds five highly influential patents in Augmented Reality (AR) with two further patents pending. Using its technology and exclusive patented IP, the Lab creates digital platforms and custom, proprietary digital interactions that layer the world with immersive digital content. Examples include the GPS-based AR apps Traces, Acoustigram, and W_nder, all of which focus on location-tied storytelling, adding a layer of meaning to the world that has hitherto been impossible.

In addition to TED, Beau has spoken at the G8, Google’s Zeitgeist, Wired, World Economic Forum, Cannes Lions Creativity Festival, Burning Man, and the Oslo Freedom Forum, among many others. He has contributed to television, radio and podcast programs by the BBC, National Geographic, HBO, Wharton on Business Radio, and PBS. He is a frequent keynote speaker at major corporations including J&J, Warner Music, Universal, Viacom, Sainsburys, Microsoft, Google, Apple, and the UAE’s Crown Court, where he speaks about the fundamental barriers to thriving in uncertainty and how to overcome them.

“Once you understand how perception works, you can't help but see yourself in the world in a different way and engage in it in a different way,” says Lotto, who is author of three books: Why We See What We Do, Why We See What We Do Redux, and Deviate: The Science of Seeing Differently. He received the Josef Albers Prize for Disruptive Innovation at the Tribeca Film Festival in New York, and was the first Creator in Residence at Viacom.

Contact a speaker booking agent to check availability on Beau Lotto and other top speakers and celebrities.

Beau Lotto Videos

CIMBC22 Monday Opening Keynote: Beau Lotto - YouTube
Beau Lotto Reveals the Power of Perception - YouTube
Beau Lotto: Thriving in a World That Doesn't Exist - YouTube

How to book Beau Lotto?

Our booking agents have successfully helped clients around the world secure talent like Beau Lotto for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Beau Lotto, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Beau Lotto or any other celebrity of your choice.

How much does it cost to book Beau Lotto?

Booking fees for Beau Lotto, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Beau Lotto, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Beau Lotto?

All American Entertainment has successfully secured celebrity talent like Beau Lotto for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Beau Lotto for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Beau Lotto or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Beau Lotto or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Beau Lotto is a keynote speaker and industry expert who speaks on a wide range of topics including Technology, Inspirational and Personal Growth. The estimated speaking fee range to book Beau Lotto for live events is $30,000 - $50,000, and for virtual events $20,000 - $30,000. Beau Lotto generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Shawn Achor, Eduardo Briceño and Jenn Lim. Contact All American Speakers for ratings, reviews, videos and information on scheduling Beau Lotto for an upcoming event.

Beau Lotto Videos

CIMBC22 Monday Opening Keynote: Beau Lotto - YouTube
Beau Lotto Reveals the Power of Perception - YouTube
Beau Lotto: Thriving in a World That Doesn't Exist - YouTube
Beau Lotto: "Deviate" | Talks at Google - YouTube
Thriving in Uncertain Times | Beau Lotto

Beau Lotto Reviews

  • Beau was a fantastic speaker! Moved the audience and brought great energy to our event! i will hire him again.
    eVestment Alliance, LLC - Feb 19 2020

  • The AAE Team was extremely professional and helpful. Our AAE Agent was absolutely a life saver--always available to help. I would highly recommend All American Entertainment and would gladly work with them again.
    Microsoft - Mar 11 2018

  • Beau did a fantastic job. The audience was engaged, participated and laughed. He made modifications after spending some time with us over lunch and his timing was perfect, allowing time for a few questions at the end.
    SAS Institute Inc. - Mar 30 2015

Beau Lotto Speaking Topics

  • HOW BRANDS CONNECT WITH CUSTOMERS

    A brand that delights its audience while creating insight into an essential human value is more creative, has more loyal customers, and generates lasting, authentic impact in the world. Beau Lotto’s presentation is based on work that his neuro-design studio Lab of Misfits has been doing for years, which is helping brands deepen their authenticity by enabling and measuring the impact of their purpose in the world. Beau will explain how to unpack the keys to creating customized, immersive brand experiences that will evolve your brand to build genuine and long-lasting relationships with your key audiences.

  • PERCEPTION & LEADERSHIP – A MASTERCLASS

    In a more intimate format designed for leadership teams, departments, and smaller groups, Beau Lotto shows leaders how to create a framework to lead others into uncertainty. Anything interesting begins with doubt – with not knowing. Learn to celebrate that uncertainty, ask questions, search and discover – the foundation of all progress and breakthroughs. Science can teach participants how to lead better and create an environment that fosters creativity and innovation by understanding the role of perception in every aspect of their lives. Beau provides the group dozens of new ways to think differently about their challenges and successfully innovate, adapt, and build effective teams.

  • THE POWER OF DOUBT: PERCEIVE – ADAPT – THRIVE

    How can we adapt and thrive in times when the ground beneath us is shifting? We begin by questioning the beliefs and assumptions that drive every single one of our actions, decisions, and behaviors. The idea is to find solutions to questions that haven’t been asked yet. Learning to maintain a healthy dose of doubt about what we perceive – keeping our assumptions in check – is crucial. In this completely original, game-changing presentation, neuroscientist Beau Lotto, known worldwide for his groundbreaking work on the subject, uses hard science to open minds and help audiences see the world and themselves differently. His engaging use of images and videos will have people shaking their heads in disbelief – unable to reconcile what they’re seeing with what they thought to be true. Beau’s stunning, interactive, fun presentation will equip people to challenge their own assumptions and beliefs and come away better able to innovate, collaborate, lead, and adapt to new realities. This presentation is an ideal conference kick-off – providing powerful, positive, creative context that sets a tone for the content and collaboration that follow.

Beau Lotto News

How to book Beau Lotto?

Our booking agents have successfully helped clients around the world secure talent like Beau Lotto for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Beau Lotto, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Beau Lotto or any other celebrity of your choice.

How much does it cost to book Beau Lotto?

Booking fees for Beau Lotto, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Beau Lotto, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Beau Lotto?

All American Entertainment has successfully secured celebrity talent like Beau Lotto for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Beau Lotto for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Beau Lotto or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Beau Lotto or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Beau Lotto is a keynote speaker and industry expert who speaks on a wide range of topics including Technology, Inspirational and Personal Growth. The estimated speaking fee range to book Beau Lotto for live events is $30,000 - $50,000, and for virtual events $20,000 - $30,000. Beau Lotto generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Shawn Achor, Eduardo Briceño and Jenn Lim. Contact All American Speakers for ratings, reviews, videos and information on scheduling Beau Lotto for an upcoming event.

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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

The 2022 Speaking Industry Benchmark Report