Aurora James, Creative Director and Founder of luxury accessories brand Brother Vellies and founder of the non-profit advocacy organization, Fifteen Percent Pledge, has long worked to make the global economy a more equitable place for historically excluded groups.
Brother Vellies was founded in 2013 with the goal of keeping traditional African design practices and techniques alive. The brand supports artisan communities around the world, creating timeless pieces that celebrate various cultural histories and honor the individuals that make them through fair labor practices and job creation. The first Brother Vellies collection was a single style of vellies that James sold at the Hester Street Fair in New York. Today, Brother Vellies is handmade across the globe and has expanded into handbags and other accessories categories, including a home goods subscription service, Something Special.
In June 2020, James founded the Fifteen Percent Pledge, a non-profit advocacy organization that is closing the racial wealth gap by partnering with retailers to diversify their shelves and commit 15 percent of their purchasing power to Black-owned businesses. Under James’s leadership, what initially began as an Instagram post has now expanded to a full-fledged organization with ten full-time staff members. To date, the Pledge has partnered with nearly 30 major companies across industries, including Macy’s, Nordstrom, Sephora, Ulta Beauty and more. By 2030, the organization aims to drive $1.4 trillion of wealth generation by Black entrepreneurs and increase Black business representation by 14.6 percent.
As a result of her advocacy work, James has been awarded the Council of Fashion Designers of America’s Founders Award, and named to the 2021 TIME100 and the 2020 Bloomberg 50.
James currently splits her time between New York City and Los Angeles with her dog, Mr. Chow.
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Where does Aurora James travel from?
Aurora James generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
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Aurora James is a keynote speaker and industry expert who speaks on a wide range of topics including Fashion, Design and Women in Business. The estimated speaking fee range to book Aurora James for live events is $30,000 - $50,000, and for virtual events $20,000 - $30,000. Aurora James generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Elaine Welteroth, Ruth E. Carter and Nicole Lynn. Contact All American Speakers for ratings, reviews, videos and information on scheduling Aurora James for an upcoming event.
The audience loved Aurora - folks were laughing, crying, and in awe. She also was very accommodating during the book signing and allowed women to take selfies.
The American Institute of Architects - Sep 19 2023
It was amazing. The audience loved Aurora - folks were laughing, crying, and in awe. She also was very accommodating during the book signing and allowed women to take selfies.
The American Institute of Architects - Sep 15 2023
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