Omar Johnson is a marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment / sports marketing, and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.
As the former Chief Marketing Officer at Beats by Dre and former VP of Marketing at Apple, Omar Johnson has created strong consumer connections with the brands he’s represented. He drove explosive growth at Beats, leading groundbreaking campaigns with celebrities such as LeBron James, Chris Rock, and Eminem – helping to take a $20 million company to a $1.1 billion dollar global icon and category leader.
Johnson drove explosive growth in the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He used “ambush marketing” and influencers to expand the brand—giving athletes and musicians free headphones at private company parties—which helped turn Beats into the headphone of choice for the best musicians and athletes in the world.
Previously, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant, and “The Most Valuable Puppets”. Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.
Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.
How to book Omar Johnson?
Our booking agents have successfully helped clients around the world secure talent like Omar Johnson for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Omar Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Omar Johnson or any other celebrity of your choice.
How much does it cost to book Omar Johnson?
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Who is the agent for Omar Johnson?
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All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Omar Johnson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Omar Johnson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
Omar Johnson is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Omar Johnson for your event is $30,000 - $50,000. Omar Johnson generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Viola Davis, Amy Poehler, Amy Schumer, Rashida Jones and Julia Louis-Dreyfus. Contact All American Speakers for ratings, reviews, videos and information on scheduling Omar Johnson for an upcoming event.
RampUp - Oct 08 2020
The Kaleidoscope team had a great experience working with All American Entertainment, we had a very tight turn around to source a keynote speaker for our event and the team worked exceptionally hard to put forward the best person who fit into our creative brief and budget. The AAE team was extremely responsive, personable and very professional throughout the entire process.
Everything was perfect and we really enjoyed Omar's speech he was a great addition to the event.
Accenture UK Limited - Feb 12 2020
It was a great event and Omar was fabulous! He had everyone literally enthralled and engaged from start to finish, he then stayed around afterwards mingling with the guests.
Accenture - Feb 07 2020
The event was really successful and Omar Johnson’s segment was a personal highlight for me, the whole keynote speech was very inspiring and the audience was very engaged too.
Accenture UK Limited - Feb 07 2020
Chick-fil-A, Inc. - Feb 18 2019
For those leaders and executives still at a loss as to how they can concretely effect change in their organizations as regards diversity, supporting their black employees, and partnering with the communities they serve, marketing, branding and diversity expert Omar Johnson has penned a concise and actionable missive that can be read here.
When Beats by Dre headphones came into the market they faced competition from more established market leaders like Bose. As the new kid on the block, Omar used new marketing techniques to gain market share, from giving well-known athletes free headphones to developing hangouts for Olympic athletes to drive buzz and desire for Beats headphones. In this talk, Omar shows how your company can incorporate guerilla techniques to gain market share.
Marketing is about ideas and authenticity. When Omar Johnson took over the marketing for Beats by Dre, he created a flat organization style where the best idea could win. He encouraged everyone to contribute ideas from the newest member of the team to the oldest. Instead of heavy data analysis, his team would talk to actual users of Beats in the streets in order to find why and how people were using their headphones. The result was a billion dollar company and category leader. In this talk, Omar shares techniques from his experience on how to develop the best ideas.
When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.
Big companies spend millions of dollars on advertising campaigns to drive brand awareness, but Omar Johnson was able to make Beats headphones a viral social media phenomenon and an international success on almost no budget. Johnson learned the key to building great brand awareness was to listen, be curious, and to use truth and emotion to connect to the audience. In this talk, Johnson will share his experiences of creating emotional connections to a brand through innovative and unconventional marketing techniques.
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