Wendy De La Rosa

Wendy De La Rosa

Keynote Speaker: Behavioral Scientist & Co-founder of Common Cents Lab; FinTech UX Expert; Assistant Professor at the Wharton School at UPenn

Wendy De La Rosa Biography

Wendy De La Rosa is an Assistant Professor at the Wharton School, University of Pennsylvania. She focuses on using behavioral science to improve consumers’ financial well-being. She is interested in how people think about their resources and how these thoughts influence their saving, spending, and budgeting behaviors.

Her award-winning research has been published in the "Journal for Consumer Research" and the "Proceedings of the National Academy of Sciences." Her work has been featured in the New York Times, the Wall Street Journal, CNN, CNBC, Forbes, Scientific American, NPR, PBS Newshour, and TechCrunch, among others.

De La Rosa is also the co-creator and host of TED’s "Your Money and Your Mind" series, a Forbes 30 Under 30 Finance honoree, and a Paul & Daisy Soros Fellow. Her TED Talks have been viewed over seven million times. She serves on the boards of Code for America and Propel.

Prior to joining Wharton, Wendy received her PhD from Stanford’s Graduate School of Business and helped start Google’s first behavioral economics unit. She was also a private equity investor at Goldman Sachs.

Contact a speaker booking agent to check availability on Wendy De La Rosa and other top speakers and celebrities.

Wendy De La Rosa Videos

The money talk that every couple needs to have | Your Money and Your Mind
Why we make bad financial choices -- even when we know better
Wendy De La Rosa - Behavioural Scientist, Ted Series Host

How do I book Wendy De La Rosa to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Wendy De La Rosa for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Wendy De La Rosa, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Wendy De La Rosa or any other speaker of your choice.

How much does it cost to book Wendy De La Rosa for a speaking engagement?

Speaking fees for Wendy De La Rosa, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire Wendy De La Rosa, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Wendy De La Rosa speak about?

Wendy De La Rosa is a keynote speaker and industry expert who speaks on a wide range of topics such as Women in Business, Finance, Psychology, Cryptocurrency, Economy, Innovation, Blockchain, Entrepreneurship, Venture Capital, Technology, FinTech, Business, Futurism, Female Leadership, Black Heritage, Motivational, Diversity & Inclusion, Influential Women and TED.

Where does Wendy De La Rosa travel from?

Wendy De La Rosa generally travels from Haverford, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Wendy De La Rosa?

AAE Speakers Bureau has successfully secured keynote speakers like Wendy De La Rosa for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Wendy De La Rosa for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Wendy De La Rosa or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Wendy De La Rosa is a keynote speaker and industry expert who speaks on a wide range of topics including Women in Business, Finance and Psychology. Please contact us for live or virtual event fee details. Wendy De La Rosa generally travels from Haverford, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Angel Rich, Viola Llewellyn and Jalak Jobanputra. Contact All American Speakers for ratings, reviews, videos and information on scheduling Wendy De La Rosa for an upcoming event.

Speaker profile last updated by AAE Talent Team on 11/12/2024.

Wendy De La Rosa Videos

The money talk that every couple needs to have | Your Money and Your Mind
Why we make bad financial choices -- even when we know better
Wendy De La Rosa - Behavioural Scientist, Ted Series Host
Wendy DeLaRosa on applying behavioral science
Adobe Think Tank: The Science Behind Gen Z's New Approach to ...
  • How do I book Wendy De La Rosa to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Wendy De La Rosa for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Wendy De La Rosa, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Wendy De La Rosa or any other speaker of your choice.
  • How much does it cost to book Wendy De La Rosa for a speaking engagement?

    Speaking fees for Wendy De La Rosa, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire Wendy De La Rosa, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Wendy De La Rosa speak about?

  • Where does Wendy De La Rosa travel from?

    Wendy De La Rosa generally travels from Haverford, PA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Wendy De La Rosa?

    AAE Speakers Bureau has successfully secured keynote speakers like Wendy De La Rosa for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Wendy De La Rosa for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Wendy De La Rosa or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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