With almost 8 billion people to feed on the planet, how do we survive without comprising our oceans? Valentine discusses what sustainability really means, what are the issues we are facing and what can we do, as consumer and society to provide better solutions.
The inspiring journey of Valentine Thomas, who faced severe anxiety, bullying and a fear of the ocean. By working on her mental strength, she took the plunge into the bumpy road of entrepreneurship and self-sufficiency as a spearfisher woman and advocate of sustainable seafood sourcing.
The inspiring journey of Valentine Thomas, who faced severe anxiety, bullying and a fear of the ocean. By working on her mental strength, she took the plunge into the bumpy road of entrepreneurship and self-sufficiency as a spearfisher woman and advocate of sustainable seafood sourcing.
And if innovation wasn’t insuring our future and happiness? Imagine if the past was a better guarantor to make us happy? Valentine Thomas discuss the effect of our ADN on our hapiness and the dangers of technocological advancement creating a lack of proximity between humans and nature.
Sustainability is about making the right compromises. The daily choices consumers make tread the fine and complicated line between personal preference (and education), availability and public policy. In an industry driven by profit, greenwashing and shaming advocates, personal due diligence is crucial to driving substantiative change. But in a world with so much in motion, how can personal due diligence be reliable for mass consumers? A market-based approach is continually more critical in the era of social media movements where consumer sustainability awareness is high and consumer preference can change rapidly. These rapidly evolving issue sets create vast problems and opportunities for businesses operating in the space. How do you create enough proximity to make buyers care? Can a targeted marketing budget reduce the responsibility of the supply chain to be the driver of change? What is social media’s growing role in the seafood industry?
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