Terry Wu

Terry Wu

Keynote Speaker: Neuroscience-Powered Leadership Trainer

  • Travels From:
  • Speaking Fee:
    Live Event Fee: $10,000 - $20,000
    Virtual Event Fee: Below $10,000
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Terry Wu Biography

Dr. Terry Wu earned his PhD studying learning and memory at Vanderbilt University and spent two decades in neuroscience research at the University of Minnesota. He’s also built businesses from scratch — so he knows what leaders face isn’t theoretical.

In 2020, he watched the pandemic expose a hard truth: leaders trained on fables and buzzwords couldn’t navigate real crisis. The leadership development industry had been selling comfort as competence. Dr. Wu decided to bridge the gap between what neuroscience has uncovered and what leaders are taught.

Today, he delivers keynotes and workshops for corporate, healthcare, nonprofit, and entrepreneurial audiences. Conference organizers, training directors, and executive teams book him when they’re done with recycled content and ready for something their people will actually use.

Contact a speaker booking agent to check availability on Terry Wu and other top speakers and celebrities.

Terry Wu Speaking Topics

Conquer Burnout, Ignite Leadership with Neuroscience

Scientific research shows that a quick, easy way to reduce stress is to give it to someone else or to make someone else’s life miserable.

This keynote delivers the core neuroscience of how leadership and stress are connected — in a format that fits conferences, all-hands meetings, and events where you need maximum impact in 60–90 minutes.

Your audience will learn why chronic stress and burnout are leadership problems disguised as personal ones, how stress spreads socially from leader to team, and what the brain needs to feel safe enough to perform. They’ll leave with a new lens on leadership and specific tools they can apply immediately.

What Your Audience Will Take Away

  • Why stress is a leadership problem, not a wellness problem — the neuroscience of how leaders’ behavior activates (or deactivates) the stress response in everyone around them.

  • The 5 psychological safety signals — the specific conditions the brain requires before it shifts out of threat mode. Your audience will learn what these signals are and how leaders accidentally destroy them.

  • The biology of burnout — why “toughing it out” accelerates the damage, and why most self-care approaches miss the root cause entirely.

  • Immediate tools — science-backed adjustments leaders can make to how they communicate and respond under pressure, starting the next day.

Duration: 60-90 minutes

Audience: Leaders and employees at all levels, HR professionals, and the general public

Format: Presentation with audience engagement — works for conferences, corporate events, leadership summits, and community events

Foster Belonging, Dismantle Us vs. Them with Neuroscience

Social rejection activates the brain pain mechanism. It drives us to seek group belonging This keynote delivers the neuroscience of group identity, tribal instincts, and belonging — in a format that fits conferences, all-hands meetings, and events where you need maximum impact in 45–90 minutes.

Your audience will learn how the brain decides who is Us and who is Them in milliseconds, how those snap judgments shape trust, cooperation, and conflict, and what leaders can do to build genuine belonging instead of performing inclusion. No blame. No shame. Just the biology of how humans bond — and how leaders can use it.

What Your Audience Will Take Away

  • How the brain creates Us and Them — the unconscious categorization process that happens below awareness and shapes every interaction in your organization. Your audience will recognize this process in their own thinking.

  • How we judge and treat Them differently — the neuroscience of why we extend trust to our group and suspicion to outsiders, even when we believe we’re being fair.

  • What belonging actually is — not a corporate value statement framed on the wall. A biological safety signal that drives cooperation, retention, and performance. And one that leaders can destroy faster than they can build.

Duration: 45-90 minutes

Audience: Leaders and employees at all levels, HR professionals, community organizations, and the general public

Format: Presentation with audience engagement — works for conferences, corporate events, leadership summits, civic gatherings, and community events

Decode and Optimize Leaders’ Decisions with Neuroscience

The rational brain makes about 5% of decisions, but takes nearly 100% of credit.

This keynote delivers the neuroscience of how leaders actually make decisions — and why so many of those decisions go wrong under pressure — in a format that fits conferences, all-hands meetings, and events where you need maximum impact in 60–90 minutes.

Your audience will learn why knowing about cognitive biases doesn’t prevent them, how stress shifts the brain into reactive mode that overrides rational thinking, and how leaders’ decisions either create or destroy safety signals for the people around them. They’ll leave with practical techniques for making better calls when it matters most.

What Your Audience Will Take Away

  • How emotion and reason compete in every decision — the neuroscience of what happens when the brain’s fast, reactive system overrides its slower, analytical system — and why pressure makes this worse, not better.

  • Why bias awareness isn’t enough — the gap between knowing about a bias and actually avoiding it, and what the science says actually works.

  • How stress hijacks decision quality — the direct connection between the brain’s threat response and the predictable errors leaders make when operating in survival mode.

  • How to know if a decision is good before the outcome — outcomes can deceive. A lucky result doesn’t make it a good decision. Dr. Wu shows that decisions built around safety signals predictably earn buy-in, while decisions that strip those signals away generate resistance — regardless of whether the outcome turns out well. Leaders learn to evaluate decision quality without waiting for results.

Duration: 60-90 minutes

Audience: Leaders and employees at all levels, HR professionals, and business owners

Format: Presentation with audience engagement — works for conferences, corporate events, leadership summits, and training programs

Terry Wu Videos

3 brain hacks to control your Amazon addiction (from a neuroscientist)
Reframing Neuromarketing Technique - Terry Wu, Ph.D.
Neuromarketing: The new science of consumer decisions

How do I book Terry Wu to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Terry Wu for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Terry Wu, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Terry Wu or any other speaker of your choice.

How much does it cost to book Terry Wu for a speaking engagement?

Speaking fees for Terry Wu, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Terry Wu are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Terry Wu, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.

What topics does Terry Wu speak about?

Terry Wu is a keynote speaker and industry expert who speaks on a wide range of topics such as Disruptive Thinking, Neuroscience, Business Leadership, TED, Belonging and Leadership.

Where does Terry Wu travel from?

Terry Wu generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Terry Wu?

AAE Speakers Bureau has successfully secured keynote speakers like Terry Wu for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Terry Wu for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Terry Wu or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Terry Wu is a keynote speaker and industry expert who speaks on a wide range of topics including Disruptive Thinking, Neuroscience and Business Leadership. The estimated speaking fee range to book Terry Wu for live events is $10,000 - $20,000, and for virtual events Below $10,000. Terry Wu generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Netta Jenkins, Crystal Kadakia and John Wensveen, Ph.D.. Contact All American Speakers for ratings, reviews, videos and information on scheduling Terry Wu for an upcoming event.

Speaker profile last updated by AAE Talent Team on 26/04/2026.

Terry Wu Speaking Topics

  • Conquer Burnout, Ignite Leadership with Neuroscience

    Scientific research shows that a quick, easy way to reduce stress is to give it to someone else or to make someone else’s life miserable.

    This keynote delivers the core neuroscience of how leadership and stress are connected — in a format that fits conferences, all-hands meetings, and events where you need maximum impact in 60–90 minutes.

    Your audience will learn why chronic stress and burnout are leadership problems disguised as personal ones, how stress spreads socially from leader to team, and what the brain needs to feel safe enough to perform. They’ll leave with a new lens on leadership and specific tools they can apply immediately.

    What Your Audience Will Take Away

    • Why stress is a leadership problem, not a wellness problem — the neuroscience of how leaders’ behavior activates (or deactivates) the stress response in everyone around them.

    • The 5 psychological safety signals — the specific conditions the brain requires before it shifts out of threat mode. Your audience will learn what these signals are and how leaders accidentally destroy them.

    • The biology of burnout — why “toughing it out” accelerates the damage, and why most self-care approaches miss the root cause entirely.

    • Immediate tools — science-backed adjustments leaders can make to how they communicate and respond under pressure, starting the next day.

    Duration: 60-90 minutes

    Audience: Leaders and employees at all levels, HR professionals, and the general public

    Format: Presentation with audience engagement — works for conferences, corporate events, leadership summits, and community events

  • Foster Belonging, Dismantle Us vs. Them with Neuroscience

    Social rejection activates the brain pain mechanism. It drives us to seek group belonging This keynote delivers the neuroscience of group identity, tribal instincts, and belonging — in a format that fits conferences, all-hands meetings, and events where you need maximum impact in 45–90 minutes.

    Your audience will learn how the brain decides who is Us and who is Them in milliseconds, how those snap judgments shape trust, cooperation, and conflict, and what leaders can do to build genuine belonging instead of performing inclusion. No blame. No shame. Just the biology of how humans bond — and how leaders can use it.

    What Your Audience Will Take Away

    • How the brain creates Us and Them — the unconscious categorization process that happens below awareness and shapes every interaction in your organization. Your audience will recognize this process in their own thinking.

    • How we judge and treat Them differently — the neuroscience of why we extend trust to our group and suspicion to outsiders, even when we believe we’re being fair.

    • What belonging actually is — not a corporate value statement framed on the wall. A biological safety signal that drives cooperation, retention, and performance. And one that leaders can destroy faster than they can build.

    Duration: 45-90 minutes

    Audience: Leaders and employees at all levels, HR professionals, community organizations, and the general public

    Format: Presentation with audience engagement — works for conferences, corporate events, leadership summits, civic gatherings, and community events

  • Decode and Optimize Leaders’ Decisions with Neuroscience

    The rational brain makes about 5% of decisions, but takes nearly 100% of credit.

    This keynote delivers the neuroscience of how leaders actually make decisions — and why so many of those decisions go wrong under pressure — in a format that fits conferences, all-hands meetings, and events where you need maximum impact in 60–90 minutes.

    Your audience will learn why knowing about cognitive biases doesn’t prevent them, how stress shifts the brain into reactive mode that overrides rational thinking, and how leaders’ decisions either create or destroy safety signals for the people around them. They’ll leave with practical techniques for making better calls when it matters most.

    What Your Audience Will Take Away

    • How emotion and reason compete in every decision — the neuroscience of what happens when the brain’s fast, reactive system overrides its slower, analytical system — and why pressure makes this worse, not better.

    • Why bias awareness isn’t enough — the gap between knowing about a bias and actually avoiding it, and what the science says actually works.

    • How stress hijacks decision quality — the direct connection between the brain’s threat response and the predictable errors leaders make when operating in survival mode.

    • How to know if a decision is good before the outcome — outcomes can deceive. A lucky result doesn’t make it a good decision. Dr. Wu shows that decisions built around safety signals predictably earn buy-in, while decisions that strip those signals away generate resistance — regardless of whether the outcome turns out well. Leaders learn to evaluate decision quality without waiting for results.

    Duration: 60-90 minutes

    Audience: Leaders and employees at all levels, HR professionals, and business owners

    Format: Presentation with audience engagement — works for conferences, corporate events, leadership summits, and training programs

Terry Wu Videos

3 brain hacks to control your Amazon addiction (from a neuroscientist)
Reframing Neuromarketing Technique - Terry Wu, Ph.D.
Neuromarketing: The new science of consumer decisions
  • How do I book Terry Wu to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Terry Wu for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Terry Wu, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Terry Wu or any other speaker of your choice.
  • How much does it cost to book Terry Wu for a speaking engagement?

    Speaking fees for Terry Wu, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Terry Wu are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Terry Wu, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
  • What topics does Terry Wu speak about?

    Terry Wu is a keynote speaker and industry expert who speaks on a wide range of topics such as Disruptive Thinking, Neuroscience, Business Leadership, TED, Belonging and Leadership.
  • Where does Terry Wu travel from?

    Terry Wu generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Terry Wu?

    AAE Speakers Bureau has successfully secured keynote speakers like Terry Wu for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Terry Wu for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Terry Wu or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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