Paul Gillin
Keynote Speaker: Veteran Technology Journalist, Social Media Marketing Expert, Author
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Paul Gillin Biography
Paul Gillin is a veteran technology journalist with more than 25 years of editorial leadership experience, including roles as founding editor-in-chief of TechTarget and executive editor for 15 years at Computerworld. Since 2005, he has advised business-to-business marketers on using social media and quality content to engage customers effectively. Gillin is renowned for his ability to demystify complex concepts with straightforward explanations, anecdotes, and humor. He frequently speaks on the evolution of the sales funnel in digital marketing, emphasizing the importance of trust in shortening the sales cycle and securing repeat business.
Previously, Gillin was the founding editor-in-chief of TechTarget, one of the most successful new media entities on the Internet. His editorial career also includes a significant tenure as editor-in-chief and executive editor at the technology weekly Computerworld. He has contributed to numerous publications, including The New York Times, Advertising Age, and the San Jose Mercury News. His work also includes over 200 articles on new media and technology.
Gillin has authored several influential books on social media and marketing. His 2007 book, "The New Influencers," discusses the impact of bloggers and podcasters on traditional marketing and received a silver medal in the business category from Foreword magazine. Other notable works include "Secrets of Social Media Marketing," a practical guide to best practices in digital publishing and marketing, and "Social Marketing to the Business Customer," co-authored with Eric Schwartzman, which was published in 2011. Additional titles include "Attack of the Customers," "The Joy of Geocaching" (co-authored with Dana Gillin), and his insights into effective social media ROI strategies.
Beyond his books, Gillin writes regularly for various publications and maintains several blogs, including NewspaperDeathWatch.com. He is a Senior Research Fellow and Director at the Society for New Communications Research, playing a vital role in advancing the study of new media. Residing in Framingham, MA, with his family, Gillin is deeply rooted in his community and an avid follower of the Boston Red Sox.
Contact a speaker booking agent to check availability on Paul Gillin and other top speakers and celebrities.
Paul Gillin Speaking Topics
Social media is flipping and flattening the sales funnel. Customers now enter the buying process knowing much more about their options than ever before. Companies that have earned their trust through helpful engagement have the advantage
Social networks offer incredible new opportunities to research and qualify prospects, understand their needs and find the sources of information they trust. Today's successful sales professionals are trusted partners to their customers. Socially engaged companies are four times as profitable as disengaged companies, according The Economist.
Conventional wisdom says that social marketing isn’t appropriate for business customers. Conventional wisdom is wrong. B2B companies were some of the first settlers of the blogosphere and many of the best features of social media channels lend themselves perfectly to the unique nature of B2B interactions. The emerging B2B marketing paradigm is based upon listening, conversation and community. Social media are the best tools for this kind of engagement that have ever been invented.
B2B companies are already using tools like blogs, podcasts, Twitter, video and communities to generate leads, increase sales to existing customers, enable word-of-mouth marketing and even co-create products. This presentation shows how they’re doing it, with examples from real B2B innovators that are succeeding today by redefining the buyer-seller relationship.
B2B social marketing initiatives don't get the publicity of flashier consumer campaigns, but they were delivering hard-dollar results long before consumer marketers caught the bug. Learn how you can join the revolution.
Paul Gillin Videos
Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
The Joy of Geocaching: How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)
How do I book Paul Gillin to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Paul Gillin for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Paul Gillin, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Paul Gillin or any other speaker of your choice.
How much does it cost to book Paul Gillin for a speaking engagement?
Speaking fees for Paul Gillin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Paul Gillin, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Paul Gillin speak about?
Paul Gillin is a keynote speaker and industry expert who speaks on a wide range of topics such as Technology and Author.
Who is the agent for Paul Gillin?
AAE Speakers Bureau has successfully secured keynote speakers like Paul Gillin for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Paul Gillin for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Paul Gillin or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Paul Gillin is a keynote speaker and industry expert who speaks on a wide range of topics including Technology and Author. The estimated speaking fee range to book Paul Gillin for live events is $10,000 - $20,000. Please contact us for virtual event fees. Paul Gillin can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ben Pring, Jordan Goldman and Eric Mazur. Contact All American Speakers for ratings, reviews, videos and information on scheduling Paul Gillin for an upcoming event.
SPEAKING TOPICS
Paul Gillin Speaking Topics
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Flipping the Funnel: How to Use the New Tools of Social Selling
Social media is flipping and flattening the sales funnel. Customers now enter the buying process knowing much more about their options than ever before. Companies that have earned their trust through helpful engagement have the advantage
Social networks offer incredible new opportunities to research and qualify prospects, understand their needs and find the sources of information they trust. Today's successful sales professionals are trusted partners to their customers. Socially engaged companies are four times as profitable as disengaged companies, according The Economist.
-
Business-to-Business: The Sweet Spot for Social Marketing
Conventional wisdom says that social marketing isn’t appropriate for business customers. Conventional wisdom is wrong. B2B companies were some of the first settlers of the blogosphere and many of the best features of social media channels lend themselves perfectly to the unique nature of B2B interactions. The emerging B2B marketing paradigm is based upon listening, conversation and community. Social media are the best tools for this kind of engagement that have ever been invented.
B2B companies are already using tools like blogs, podcasts, Twitter, video and communities to generate leads, increase sales to existing customers, enable word-of-mouth marketing and even co-create products. This presentation shows how they’re doing it, with examples from real B2B innovators that are succeeding today by redefining the buyer-seller relationship.
B2B social marketing initiatives don't get the publicity of flashier consumer campaigns, but they were delivering hard-dollar results long before consumer marketers caught the bug. Learn how you can join the revolution.
VIDEO
Paul Gillin Videos
BOOKS
Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
The Joy of Geocaching: How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
The New Influencers: A Marketer's Guide to the New Social Media (Books To Build Your Career By)
FAQS
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How do I book Paul Gillin to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Paul Gillin for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Paul Gillin, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Paul Gillin or any other speaker of your choice. -
How much does it cost to book Paul Gillin for a speaking engagement?
Speaking fees for Paul Gillin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Paul Gillin, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Paul Gillin speak about?
Paul Gillin is a keynote speaker and industry expert who speaks on a wide range of topics such as Technology and Author. -
Who is the agent for Paul Gillin?
AAE Speakers Bureau has successfully secured keynote speakers like Paul Gillin for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Paul Gillin for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Paul Gillin or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK PAUL GILLIN
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