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Trust AAE Speakers Bureau for Booking Top Professional Speakers. Find a Keynote Speaker Today.
Lisa Price

Lisa Price

Keynote Speaker: Founder & President of Carol's Daughter

Lisa Price Biography

Lisa Price is the founder of Carol’s Daughter, one of the first African-American-owned product lines with a flagship store. Carol’s Daughter is a company born out of Price’s love for fragrance and a passion for scent alchemy that formed the foundation of her high-performing products. Carol’s Daughter began with Lisa creating hair and body products in her Brooklyn kitchen, and more than a quarter of a century later, amid massive industry disruption, new company leadership, and acquisition by L’Oréal, Carol’s Daughter continues to thrive and remain relevant in an industry where brands come and go as quickly as trends change.

Price, with a gentle nudge from her mother Carol, began to sell her products. With $100 in cash and a cramped kitchen, she crafted a collection that would become the foundation of a beauty empire. Selling her homespun concoctions at flea markets and later out of her living room, favorable word-of-mouth began to spread for early iterations of Almond Cookie, Hair Milk, and Black Vanilla Hair Smoothie—all of which retain their cult status today.

Word spread over the next few years, with celebrities like Jada Pinkett-Smith, Erykah Badu, Rosie Perez, and Halle Berry becoming loyal customers. After joining the L’Oréal family in November 2014, Carol's Daughter widened its extensive footprint, selling its hair, body, and skincare solutions nationwide at key retailers. During the Obama administration, Price was appointed to the National Women’s Business Council, an independent source of advice and policy recommendations to the President, Congress, and the U.S. Small Business Administration, on economic issues that face female business owners.

Price was featured in the film She Did That and has received numerous awards, including the National Black MBA Association's Entrepreneur of the Year Award, the Working Woman Magazine’s Entrepreneurial Excellence Award, and a Cosmetic Executive Women Achiever Award. She is also the author of “Success Never Smelled So Sweet,” a memoir that chronicles her transformation from a young Black woman deep in debt to president of a paradigm-changing business. Price is also a member of the Board of Directors for First Watch Restaurants.

In April 2021, Price and Carol’s Daughter partnered with the world-renown doula Latham Thomas and her foundation, The Mama Glow Foundation, to launch Love Delivered, an initiative focused on raising awareness of the Black Maternal Health Crisis in the United States and the importance of advocates and doulas at the times when Black birthing people and babies are most vulnerable---before, during and after birth. Love Delivered is working to positively impact the lives of Black birthing people and babies by raising awareness about Black Maternal Health amongst 100 Million people and directly engaging 10,000 people to be advocates.

Price still plays the Role of Founder of Carol’s Daughter within L’Oreal. It is who she is and who she will always be. She continues overseeing product development, brand vision, advertising and consumer communications, and actively educating the sales force on Carol's Daughter. Price is also a part of the Executive Committee at L’Oreal USA, giving her perspective on Black culture, diversity, equality and inclusion, and organizational topics.

Contact a speaker booking agent to check availability on Lisa Price and other top speakers and celebrities.

Lisa Price Speaking Topics

  • Entrepreneurship
  • Women Empowerment
  • Business
  • Leadership
  • Motivation

Lisa Price Videos

THE POWER OF PATIENCE | LISA PRICE X BRANDI HARVEY | VAULT EMPOWERS
Lisa Price & Latham Thomas Discuss Black Maternal Health
PWS 2020 | Breakout Session: Lessons For Success

How do I book Lisa Price to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Lisa Price for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Lisa Price, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Lisa Price or any other speaker of your choice.

How much does it cost to book Lisa Price for a speaking engagement?

Speaking fees for Lisa Price, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Lisa Price are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Lisa Price, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Lisa Price speak about?

Lisa Price is a keynote speaker and industry expert who speaks on a wide range of topics such as Motivational, Business, Business Leadership, Big Think, Economy, Finance, Marketing, Diversity, Black Heritage, Television & Film, Women in Business, Leadership and Thought Leadership.

Where does Lisa Price travel from?

Lisa Price generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Lisa Price?

AAE Speakers Bureau has successfully secured keynote speakers like Lisa Price for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Lisa Price for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Lisa Price or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Lisa Price is a keynote speaker and industry expert who speaks on a wide range of topics including Motivational, Business and Business Leadership. The estimated speaking fee range to book Lisa Price for live events is $10,000 - $20,000, and for virtual events Below $10,000. Lisa Price generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jasmine Crowe-Houston, Kristie Kennedy and Xernona Clayton. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lisa Price for an upcoming event.

Lisa Price Speaking Topics

    • Entrepreneurship
    • Women Empowerment
    • Business
    • Leadership
    • Motivation

Lisa Price Videos

THE POWER OF PATIENCE | LISA PRICE X BRANDI HARVEY | VAULT EMPOWERS
Lisa Price & Latham Thomas Discuss Black Maternal Health
PWS 2020 | Breakout Session: Lessons For Success
How Lisa Price took Carol's Daughter from hobby to major beauty business
Carol's Daughter CEO Lisa Price's Tips For Entrepreneurs | MadameNoire

Lisa Price News

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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.