John Allspaw

John Allspaw

Keynote Speaker: DevOps & Site Reliability Engineering Expert; Co-Founder of Adaptive Capacity Labs; Former CTO at Etsy; Author of "The Art of Capacity Planning"

John Allspaw Biography

John Allspaw is recognized for his contributions to DevOps and site reliability engineering (SRE). He has worked in software systems engineering and operations across diverse sectors, including biotechnology, government, online media, social networking, and e-commerce. Allspaw began his career running vehicle crash simulations for the U.S. government before transitioning to web technologies, where he built technical infrastructures at Salon, InfoWorld, Friendster, and Flickr. He later held leadership roles as senior vice president of infrastructure and operations and chief technology officer at Etsy.

Allspaw's Velocity conference talk with Paul Hammond, "10+ Deploys Per Day: Dev and Ops Cooperation," is widely cited as a catalyst for the DevOps movement. He contributed to the industry's understanding of complex system failures and emphasized that human operators are integral to reliability work. Allspaw's approach helped expand the definition of operational excellence to include socio-technical resilience, moving beyond a narrow focus on uptime and automation. His publications include the books "The Art of Capacity Planning" and "Web Operations," as well as the foreword to "The DevOps Handbook."

Allspaw introduced the practice of blameless postmortems for technology teams, advocating for a culture that learns from incidents without assigning blame. He outlined this philosophy in a notable blog post while at Etsy, drawing on research into post-incident analysis. After Allspaw published "Blameless PostMortems and a Just Culture" on Etsy's engineering blog, the practice was formalized by Google's SRE team and adopted across the technology industry.

Alongside Richard Cook and David Woods, Allspaw co-founded Adaptive Capacity Labs, a consultancy focused on resilience engineering for modern software organizations. He works with organizations to improve incident management and foster learning from operational events. Allspaw holds a Master of Science in human factors and systems safety from Lund University, reflecting his expertise in cognitive systems engineering and his commitment to advancing reliability and resilience in software engineering.

Contact a speaker booking agent to check availability on John Allspaw and other top speakers and celebrities.

John Allspaw Videos

Incident Analysis: How *Learning* is Different Than *Fixing* - John Allspaw
Learning from Incidents with John Allspaw
Resilience Engineering: The What and How, John Allspaw, DevOpsDays DC 2019

How do I book John Allspaw to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like John Allspaw for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Allspaw, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Allspaw or any other speaker of your choice.

How much does it cost to book John Allspaw for a speaking engagement?

Speaking fees for John Allspaw, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire John Allspaw, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.

What topics does John Allspaw speak about?

John Allspaw is a keynote speaker and industry expert who speaks on a wide range of topics such as Technology, Computer Science, E-Commerce, Entrepreneurship, Author, Leadership, Futurism, Thought Leadership, Disruptive Thinking, Executive Leadership and Research & Exploration.

Where does John Allspaw travel from?

John Allspaw generally travels from Brooklyn, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for John Allspaw?

AAE Speakers Bureau has successfully secured keynote speakers like John Allspaw for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book John Allspaw for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Allspaw or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


John Allspaw is a keynote speaker and industry expert who speaks on a wide range of topics including Technology, Computer Science and E-Commerce. Please contact us for live or virtual event fee details. John Allspaw generally travels from Brooklyn, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Babak Hodjat, Sophia Amoruso and R "Ray" Wang. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Allspaw for an upcoming event.

Speaker profile last updated by AAE Talent Team on 13/10/2026.

John Allspaw Videos

Incident Analysis: How *Learning* is Different Than *Fixing* - John Allspaw
Learning from Incidents with John Allspaw
Resilience Engineering: The What and How, John Allspaw, DevOpsDays DC 2019
How Your Systems Keep Running Day After Day - John Allspaw
  • How do I book John Allspaw to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like John Allspaw for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Allspaw, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Allspaw or any other speaker of your choice.
  • How much does it cost to book John Allspaw for a speaking engagement?

    Speaking fees for John Allspaw, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire John Allspaw, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
  • What topics does John Allspaw speak about?

    John Allspaw is a keynote speaker and industry expert who speaks on a wide range of topics such as Technology, Computer Science, E-Commerce, Entrepreneurship, Author, Leadership, Futurism, Thought Leadership, Disruptive Thinking, Executive Leadership and Research & Exploration.
  • Where does John Allspaw travel from?

    John Allspaw generally travels from Brooklyn, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for John Allspaw?

    AAE Speakers Bureau has successfully secured keynote speakers like John Allspaw for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book John Allspaw for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Allspaw or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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