AI: The Most Overrated and Underrated Thing in Marketing Separating AI hype from reality—what's truly game-changing versus what’s just the latest buzzword.
AI and Search: How It’s Changing SEO & Paid Ads (And How It Isn’t) Google’s AI-powered search and automation tools are evolving fast—what marketers need to know now.
AI vs. Humans: Who’s Really in Charge of Your Marketing? The balance between automation and human strategy—where AI helps and where it still falls short.
The Truth About SEO: Separating Fact from Fiction Dispelling common SEO myths and focusing on what actually works in search.
Search Engine Marketing: SEO & Paid Search Without the B.S. A deep dive into both organic and paid search strategies for sustainable success.
Local SEO: Winning the Search Game in Your Own Backyard How businesses can dominate local search results and drive more foot traffic.
The Data-Driven Marketer: Making Smarter Decisions How to use data and analytics effectively in marketing without getting lost in vanity metrics.
Marketing in the Age of Misinformation How marketers can cut through industry myths, bad data, and AI-generated nonsense to build ethical and effective campaigns.
The Care and Feeding of Indie Record Stores Lessons from running an independent record store—marketing, community-building, and navigating the vinyl industry.
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