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Don Sweeney

Don Sweeney

Keynote Speaker: General Manager of the Boston Bruins

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  • Speaking Fee:
    Live Event Fee: $30,000 - $50,000
    Virtual Event Fee: $10,000 - $20,000
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Don Sweeney Biography

Don Sweeney is in his ninth season as the Bruins General Manager, as he was named to the position on May 20, 2015. He oversees all aspects of the team’s hockey operations, and he also serves the club as an Alternate Governor on the NHL’s Board of Governors.

He is the eighth man to hold that position, is the fourth who also played for the team (joining Hap Emms, Milt Schmidt and Mike O’Connell) and is the first former Bruins draft pick to rise to that post. The team’s eight-year record with Sweeney at the helm is 378-174-66 for a .665 win percentage which ranks first in the NHL over that span. He was voted by his peers as the NHL’s General Manager of the Year in 2018-19 as the club advanced to the Stanley Cup Final, and the club won the President’s Trophy with the league’s best record in both 2019-20 and 2022-23, including setting the best marks in NHL history with 65 wins and 135 points last season.

Sweeney’s ascension to the head of the club’s hockey operations began as the club’s eighth pick, 166th overall in the 1984 NHL Entry Draft and he moved through the organization as a player for 15 seasons and in various front office capacities for nine years prior to assuming his current position.

He began his front office career in June, 2006, when he was named the team’s Director of Player Development. He assumed the role of Director of Hockey Operation in July, 2007 and held that post for two years until he was elevated to Assistant General Manager in 2009.

Over his six seasons as the team’s Assistant General Manager, Sweeney oversaw the development of the team’s drafted prospects at the AHL, junior hockey, college, and European levels in addition to having a supervisory role in the day-to-day operations of the hockey department. He also oversaw all hockey operations matters for Boston’s AHL affiliate in Providence.

He conceived, organized and ran the team’s first off-season Development Camp in July, 2007, bringing club’s top prospects to Boston in advance of main September training. Development camp gives the prospects the opportunity to get to know each other on and off the ice while teaching them the level of dedication and training necessary for them to reach the next stage of their careers. The Bruins’ Development Camp is now an annual event during a normal off-season with the 16th such camp taking place in July, 2023.

Sweeney played four seasons of college hockey at Harvard University. He earned both NCAA East All-American and ECAC First Team All-Star honors with the Crimson and played in the 1986 NCAA Finals before graduating with a degree in Economics.

The defenseman played 16 seasons in the National Hockey League, including 15 in a Bruins uniform. He is one of seven players, and just the third defenseman, in team history, to play over 1,000 games in a Boston sweater and he still ranks fourth on the team’s all-time games played list. He also ranks in the top ten on the club’s all-time list in career assists and points by a defenseman. He played his final NHL season with the Dallas Stars in 2003-04.

Contact a speaker booking agent to check availability on Don Sweeney and other top speakers and celebrities.

Don Sweeney Videos

Boston Bruins Introduce Don Sweeney As GM - YouTube

How do I book Don Sweeney to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Don Sweeney for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Don Sweeney, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Don Sweeney or any other speaker of your choice.

How much does it cost to book Don Sweeney for a speaking engagement?

Speaking fees for Don Sweeney, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Don Sweeney are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Don Sweeney, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Don Sweeney speak about?

Don Sweeney is a keynote speaker and industry expert who speaks on a wide range of topics such as Hockey, Athlete, Sports, Sports Business, Sports Journalism & Broadcasting and Sports Coaching.

Where does Don Sweeney travel from?

Don Sweeney generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Don Sweeney?

AAE Speakers Bureau has successfully secured keynote speakers like Don Sweeney for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Sweeney for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Don Sweeney or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Don Sweeney is a keynote speaker and industry expert who speaks on a wide range of topics including Hockey, Athlete and Sports. The estimated speaking fee range to book Don Sweeney for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. Don Sweeney generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mike Eruzione, Eddie Olczyk and Lou Merloni. Contact All American Speakers for ratings, reviews, videos and information on scheduling Don Sweeney for an upcoming event.

Speaker profile last updated by AAE Talent Team on 05/03/2024.

Don Sweeney Videos

Boston Bruins Introduce Don Sweeney As GM - YouTube
  • How do I book Don Sweeney to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Don Sweeney for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Don Sweeney, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Don Sweeney or any other speaker of your choice.
  • How much does it cost to book Don Sweeney for a speaking engagement?

    Speaking fees for Don Sweeney, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Don Sweeney are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Don Sweeney, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Don Sweeney speak about?

    Don Sweeney is a keynote speaker and industry expert who speaks on a wide range of topics such as Hockey, Athlete, Sports, Sports Business, Sports Journalism & Broadcasting and Sports Coaching.
  • Where does Don Sweeney travel from?

    Don Sweeney generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Don Sweeney?

    AAE Speakers Bureau has successfully secured keynote speakers like Don Sweeney for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Sweeney for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Don Sweeney or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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DON SWEENEY

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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.