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Charlotte Jones

Charlotte Jones

Keynote Speaker: Dallas Cowboys Executive VP & Chief Brand Officer, NFL Foundation Chairman

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  • Speaking Fee:
    Live Event Fee: $50,000 - $100,000
    Virtual Event Fee: $50,000 - $100,000
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Charlotte Jones Biography

Charlotte Jones Anderson, Dallas Cowboys Executive Vice President and Chief Brand Officer, oversees all business operations, strategies and applications surrounding the team’s brand as it is presented to fans worldwide.

Working in the executive office since 1989, Anderson’s experience has propelled her forward as one of the most innovative and versatile executives among women in professional sports and executives as a whole.

Anderson’s vision and direction leads the Cowboys in brand marketing, fan engagement, stadium design, entertainment, licensed apparel, cause marketing and community relations. Anderson played an instrumental role in the design and development of The Star in Frisco - the Dallas Cowboys World Headquarters, training facility and event center located in Frisco, Texas which opened in the summer of 2016. The 91-acre mixed-use development serves as the team’s headquarters and a destination for shopping, dining, nightlife, athletic fitness, events, hotel and residential.

She played a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium, the renowned state-of-the-art venue that opened in Arlington, Texas in 2009. Under Anderson’s guidance, the venue has played host to some of the highest profile sports and entertainment events in the world – among those are Super Bowl XLV, the 2010 NBA All-Star Game, the 2014 NCAA Men’s Final Four, the annual Cotton Bowl Classic and the first-ever College Football Championship game in 2015. She was instrumental in bringing the Academy of Country Music Awards to AT&T Stadium to celebrate the 50th anniversary, breaking ratings and attendance records, as well as WrestleMania 32 which broke WWE’s all-time attendance record.

The stadium’s signature element is one of the most prominent public art collections, the Dallas Cowboys Art Collection at AT&T Stadium and The Star in Frisco. Consisting of 86 works of contemporary art from an international array of curated artists, the collection is displayed on the walls and in the grand public spaces of the stadium and the world headquarters at The Star. In 2013 Anderson and her mother, Gene Jones, were the recipients of the Texas Medal of Arts – Arts Patrons Award, presented by the Texas Cultural Trust.

Recognized as one of the most powerful women in sports, Anderson was named Chairman of the NFL Foundation in 2012 where she is responsible for spearheading the NFL efforts in youth football participation, health and safety, and community outreach. She is the first woman to serve in this position and is the first female executive in history to lead a major professional sports league charitable foundation. In 2014 she was appointed to the first NFL Conduct Committee, which endorses and enhances the new personal conduct policy for all NFL players and employees. She also serves on the Health and Safety Committee. Anderson was recently appointed to the NFL’s Legalized Sports Betting Committee. Concurrently, Anderson is the President of the Dallas Cowboys Cheerleaders and is responsible for overseeing what is considered to be the most prominent organization of its kind in the world.

In the philanthropy space, Anderson served as the first female Chairman of The Salvation Army’s National Advisory Board from 2010-2014 and was the first woman to serve in that role. In 1997 she introduced a groundbreaking approach to fundraising on the worldwide stage by harnessing a Thanksgiving Day national television audience during the Cowboys halftime as the kick off to The Salvation Army’s National Red Kettle Campaign. Anderson set the wheels in motion, helping the Army raise over two billion dollars and touch lives across the globe by combining the Dallas Cowboys and popular musical entertainers featured on network television during one of the most watched NFL games. Since that initial halftime presentation which featured the musical talents of Reba McEntire. Other major entertainers performing at the Thanksgiving halftime show included Randy Travis, Clint Black, Toby Keith, Destiny’s Child, Sheryl Crow, Carrie Underwood, Kelly Clarkson, the Jonas Brothers, Keith Urban, Enrique Iglesias with Pitbull, Kenny Chesney, Selena Gomez, Pitbull with Ne-Yo, Luke Bryan, Eric Church, Thomas Rhett and Meghan Trainor.

In March 2017, Anderson was inducted into the Arkansas Sports Hall of Fame for Football Administration. Anderson’s spirit of involvement in the local community extends far beyond the realm of professional football. Since 1989 she has been actively involved with leadership roles in a wide range of organizations that include: The Boys and Girls Clubs of America, Southwestern Medical Foundation, the President’s Advisory Council for The Dallas Center for Performing Arts Foundation, TACA Board of Governors, The Salvation Army, The Rise School, Shelton School, Make-A-Wish North Texas Presidents Council, Dallas Symphony and the Super Bowl XLV Host Committee. She chaired the 2014 North Texas Final Four Host Committee, responsible for hosting and organizing the record setting men’s basketball championship at AT&T Stadium. Additionally, Anderson is a member of the Board of Directors of Hilltop Holdings Corporation, serves as President of the Gene and Jerry Jones Family Foundation and the Gene and Jerry Jones Family Arlington Youth Foundation.

A native of Little Rock, Arkansas, Charlotte Jones Anderson travels across the country speaking on philanthropic initiatives and brand innovation. She is a 1988 graduate of Stanford University where she earned a Bachelor of Science in human biology. A current resident of Dallas, she is a mother of three children: daughter Haley and sons Shy and Paxton.

Contact a speaker booking agent to check availability on Charlotte Jones and other top speakers and celebrities.

Charlotte Jones Videos

Dallas Cowboys' Charlotte Jones Anderson on branding an NFL ...
Dallas Cowboys EVP Charlotte Jones Anderson is excited for ...

How do I book Charlotte Jones to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Charlotte Jones for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Charlotte Jones, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Charlotte Jones or any other speaker of your choice.

How much does it cost to book Charlotte Jones for a speaking engagement?

Speaking fees for Charlotte Jones, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Charlotte Jones are $50,000 - $100,000 for live events and $50,000 - $100,000 for virtual events. For the most current speaking fee to hire Charlotte Jones, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Charlotte Jones speak about?

Charlotte Jones is a keynote speaker and industry expert who speaks on a wide range of topics such as Women in Business, Female Leadership, Sports and Football.

Where does Charlotte Jones travel from?

Charlotte Jones generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Charlotte Jones?

AAE Speakers Bureau has successfully secured keynote speakers like Charlotte Jones for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Charlotte Jones for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Charlotte Jones or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Charlotte Jones is a keynote speaker and industry expert who speaks on a wide range of topics including Women in Business, Female Leadership and Sports. The estimated speaking fee range to book Charlotte Jones for live events is $50,000 - $100,000, and for virtual events $50,000 - $100,000. Charlotte Jones generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Cynthia Marshall, Martha Stewart and Emmitt Smith. Contact All American Speakers for ratings, reviews, videos and information on scheduling Charlotte Jones for an upcoming event.

Charlotte Jones Videos

Dallas Cowboys' Charlotte Jones Anderson on branding an NFL ...
Dallas Cowboys EVP Charlotte Jones Anderson is excited for ...
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