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Charles P. Garcia

Charles P. Garcia

Keynote Speaker: One of the Nation’s Top Entrepreneurs; Leading Motivational Speaker & Best-Selling Author of "A Message from Garcia"

Charles P. Garcia Biography

Charles P. Garcia is the bestselling author of A Message from Garcia. His personal story is as dynamic and inspiring as his books. Whether he’s serving as a key advisor to some of the world’s most important business, military, and political leaders, founding his own highly successful company, surfing a towering wave off the Hawaiian coast, or racing his Dodge Viper, he does it with a refreshing blend of gusto, style, and down-to-earth approachability.

Since graduating from the U.S. Air Force Academy and earning a master’s degree in public administration from the University of Oklahoma as well as a law degree from Columbia Law School, Garcia has made a mark in business, government, the military, and education—and as a role model to the Hispanic community. In 1997, at the age of 36, he founded a global business that was ranked eighth on the Inc 500 list of fastest-growing privately held companies in the country. Hispanic Business identified Garcia as one of the 100 most influential Hispanics in the United States, and Univision Television selected him for their series Orgullo Hispano(HispanicPride), which spotlights Hispanics who have made an exceptional impact on the culture and life of American society.

In 1988 at age 27, Garcia was selected as one of 14 White House Fellows that year. He later received two more presidential appointments: the first was to serve on a national education commission, and the next was to serve as chairman of the U.S. Air Force Academy Board of Visitors, which oversees all operations at the military academy. Additionally, the governor of Florida appointed him to serve as the only Hispanic member of the state’s Board of Education. Garcia has worked in three presidential administrations and has advised a Cabinet secretary, a governor, and a former NATO Supreme Allied Commander on diverse issues ranging from education, drug interdiction, Latin American politics, counter insurgency training, and more. A highly decorated military officer, Garcia was tapped to be the behind-the-desk military analyst for Telemundo during the Iraq War and has appeared as a commentator on Crossfire, Fox News, CNN,CBS, Univision, CNN en Español, and The Cristina Show.

Garcia has attended corporate governance courses at Harvard Business School, the Wharton School, Columbia Business School, and Northwestern University’s Kellogg School of Management. He currently serves on two Fortune 500 company boards—the board of directors of the WinnDixie Stores, Inc. and an advisory board of Aetna—and has become a highly sought-after speaker, presenting talks on leadership at Fortune 500 companies, professional associations, government agencies, and other organizations worldwide. By using anecdotes to illustrate character-building lessons learned throughout his lifetime—from his childhood growing up in Latin America to his thrilling years in Washington, D.C., working along-side the world’s most respected leaders, to launching his own successful global firm from an empty broom closet—Garcia shares inspiring stories of leadership, public service, entrepreneurship and family life that motivate and energize audiences in powerful ways. His deep sense of peace, his commitment to public service, and his infectious zest for life have inspired thousands of people around the world—his trademark takeaways can change your life or transform your organization.

Contact a speaker booking agent to check availability on Charles P. Garcia and other top speakers and celebrities.

Charles P. Garcia Speaking Topics

Make Diversity Work for You

Integrate diversity into your corporate culture and enjoy increased profits, improved market share and higher shareholder value.

Charles Garcia is a strong supporter of diversity in business. In fact, in 2003 he directed that his company, Sterling Financial, join the “Fortune 500” brief of leading American businesses supporting the University of Michigan in its quest to attain a diverse student body. Garcia believes that diversity in education translates into diversity in Corporate America—and that embracing diversity is not just a way to remain competitive in our changing world but can give you the competitive edge in seeking out new customers and increasing revenues.

The rapid globalization of business and our own changing demographics will have a profound effect on America’s corporations. Those who embrace diversity with a strategic approach and an eye on economic benefits and return—as opposed to a socially mandated, “feel good,” unquantifiable way—will be able to compete more effectively in the future.

Companies must take a holistic approach to diversity, one that incorporates employee recruitment, supplier/affiliate relationships, marketing, community involvement and more.

How to Catch the Latino Wave

Living the Americano Dream: What Latinos Must Do to Harness Our Power and Leverage It for the Common Good

We know the challenges faced by the Latino community: poverty, high drop-out rates, a reluctance to assimilate into American culture, a tendency for various Hispanic groups to fight among themselves. That’s the bad news. The good news is that, in terms of sheer numbers, we are a force to be reckoned with—and we have the strength of character and capability to come together as a united people.

Latinos comprise nearly 14 percent of the U.S. population; we are some 40 million strong and growing. Charles Garcia believes that to leverage this power we must unite under a core agenda. We must band together as “Americanos” and determine the core issues that are most important to our community. Garcia believes these issues are: Education—We must break the “drop-out” cycle and push for bilingual education. Immigration—We must promote a fair policy, dispel myths and expose realities. Heath care—We must address the huge problem of uninsured Latino families. Foreign policy—We must engage Latin America as a major partner in U.S. trade and politics.

If we all unite and stand behind the issues that matter to us—and vote!—we can enjoy all the benefits that come from being Americanos. And yes, we can do it without losing our identity or our culture.

Get Motivated - Yes, You Can Succeed

Plenty of motivational speakers get you revved up and energized about possibilities and opportunities. The problem is, once you leave the room you don’t know what to do next. Your energy dissipates, your excitement vanishes, and your hopes and aspirations fade with each passing day.

Entrepreneur and author Charles Garcia is a different breed of speaker. He inspires, yes, but he also provides do-it-now strategies for dreaming big, setting goals and creating concrete action steps to achieve them. He uses powerful stories of people he’s encountered in his rich and varied career—as a highly decorated military officer, a White House Fellow and founder of investment powerhouse Sterling Financial Group—to validate his points and make them real to every person.

Whether you want to achieve stellar success in your career, your personal life or both, Garcia will give you the tools and strategies to get started today.

Apply the Secrets of Great Leaders

Live these proven “greatness strategies” Charles Garcia learned from his four-star mentors.

Charles Garcia has always believed in the power of mentors. Throughout his diverse career he has worked with some of the greatest leaders in the military, political and business arenas, including: General John Galvin, a four star general who went on to become the NATO Supreme Allied Commander; John C. Whitehead, former chairman of investment bank Goldman Sachs and Deputy Secretary of State; William Bennett, former Secretary of Education and drug czar whom Garcia helped draft the nation’s first National Drug Control Policy.

While under the tutelage of some of this nation’s most prominent individuals, Garcia paid close attention to how they operated and what they taught him. Synthesizing their knowledge he applied it to his own life and career as founder of the stunningly successful and widely recognized national and international firm Sterling Financial Group of Companies.

How to Fix Our Schools

Seven out of ten children cannot read proficiently. This statistic comes from the National Center for Education Statistics in their annual “Nation’s Report Card.” Staggering, indeed—disheartening, to be sure. Something must be done. Since 85 percent of the curriculum is presented in written form, children who cannot read at grade level early on (key years are first through third grades) will inevitably get left behind. U.S. students now rank near the bottom in international comparisons of knowledge and achievement.

America cannot compete on a global level if we do not solve our education crisis! Charles Garcia, who serves on Florida’s State Board of Education, and who was chosen by President George W. Bush to draft a strategic plan for improving education for Hispanic Americans in this country, believes the solution can be summed up in five words: Run education like a business. If we can refocus our attention on student achievement—and back it up with empirical data—we can turn around the dismal performance of our public schools.

History has shown that throwing money at the problem does not work. The solution centers on good teachers. Garcia believes that by recruiting and keeping the best educators, rethinking teachers’ unions, redirecting inefficient dollar allocations and reevaluating rigid qualification criterion, we can begin to make policy decisions based on evidence and success as opposed to educational hunches and proven failure.

Charles P. Garcia Videos

CHARLES GARCIA , Motivational Speaker, Collaborative Agency Group
Charles P. Garcia Defines Leadership at NSHMBA-Cincinnati (Part I)

How do I book Charles P. Garcia to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Charles P. Garcia for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Charles P. Garcia, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Charles P. Garcia or any other speaker of your choice.

How much does it cost to book Charles P. Garcia for a speaking engagement?

Speaking fees for Charles P. Garcia, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Charles P. Garcia are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Charles P. Garcia, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Charles P. Garcia speak about?

Charles P. Garcia is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Hispanic Heritage, Diversity, Personal Growth, Inspirational, Business Leadership, Entrepreneurship, College, Education, Motivational, Leadership, Economy and Finance.

Where does Charles P. Garcia travel from?

Charles P. Garcia generally travels from Florida, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Charles P. Garcia?

AAE Speakers Bureau has successfully secured keynote speakers like Charles P. Garcia for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Charles P. Garcia for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Charles P. Garcia or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Charles P. Garcia is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Hispanic Heritage and Diversity. The estimated speaking fee range to book Charles P. Garcia for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Charles P. Garcia generally travels from Florida, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Anna Escobedo Cabral, Eduardo Briceño and Daymond John. Contact All American Speakers for ratings, reviews, videos and information on scheduling Charles P. Garcia for an upcoming event.

Charles P. Garcia Speaking Topics

  • Make Diversity Work for You

    Integrate diversity into your corporate culture and enjoy increased profits, improved market share and higher shareholder value.

    Charles Garcia is a strong supporter of diversity in business. In fact, in 2003 he directed that his company, Sterling Financial, join the “Fortune 500” brief of leading American businesses supporting the University of Michigan in its quest to attain a diverse student body. Garcia believes that diversity in education translates into diversity in Corporate America—and that embracing diversity is not just a way to remain competitive in our changing world but can give you the competitive edge in seeking out new customers and increasing revenues.

    The rapid globalization of business and our own changing demographics will have a profound effect on America’s corporations. Those who embrace diversity with a strategic approach and an eye on economic benefits and return—as opposed to a socially mandated, “feel good,” unquantifiable way—will be able to compete more effectively in the future.

    Companies must take a holistic approach to diversity, one that incorporates employee recruitment, supplier/affiliate relationships, marketing, community involvement and more.

  • How to Catch the Latino Wave

    Living the Americano Dream: What Latinos Must Do to Harness Our Power and Leverage It for the Common Good

    We know the challenges faced by the Latino community: poverty, high drop-out rates, a reluctance to assimilate into American culture, a tendency for various Hispanic groups to fight among themselves. That’s the bad news. The good news is that, in terms of sheer numbers, we are a force to be reckoned with—and we have the strength of character and capability to come together as a united people.

    Latinos comprise nearly 14 percent of the U.S. population; we are some 40 million strong and growing. Charles Garcia believes that to leverage this power we must unite under a core agenda. We must band together as “Americanos” and determine the core issues that are most important to our community. Garcia believes these issues are: Education—We must break the “drop-out” cycle and push for bilingual education. Immigration—We must promote a fair policy, dispel myths and expose realities. Heath care—We must address the huge problem of uninsured Latino families. Foreign policy—We must engage Latin America as a major partner in U.S. trade and politics.

    If we all unite and stand behind the issues that matter to us—and vote!—we can enjoy all the benefits that come from being Americanos. And yes, we can do it without losing our identity or our culture.

  • Get Motivated - Yes, You Can Succeed

    Plenty of motivational speakers get you revved up and energized about possibilities and opportunities. The problem is, once you leave the room you don’t know what to do next. Your energy dissipates, your excitement vanishes, and your hopes and aspirations fade with each passing day.

    Entrepreneur and author Charles Garcia is a different breed of speaker. He inspires, yes, but he also provides do-it-now strategies for dreaming big, setting goals and creating concrete action steps to achieve them. He uses powerful stories of people he’s encountered in his rich and varied career—as a highly decorated military officer, a White House Fellow and founder of investment powerhouse Sterling Financial Group—to validate his points and make them real to every person.

    Whether you want to achieve stellar success in your career, your personal life or both, Garcia will give you the tools and strategies to get started today.

  • Apply the Secrets of Great Leaders

    Live these proven “greatness strategies” Charles Garcia learned from his four-star mentors.

    Charles Garcia has always believed in the power of mentors. Throughout his diverse career he has worked with some of the greatest leaders in the military, political and business arenas, including: General John Galvin, a four star general who went on to become the NATO Supreme Allied Commander; John C. Whitehead, former chairman of investment bank Goldman Sachs and Deputy Secretary of State; William Bennett, former Secretary of Education and drug czar whom Garcia helped draft the nation’s first National Drug Control Policy.

    While under the tutelage of some of this nation’s most prominent individuals, Garcia paid close attention to how they operated and what they taught him. Synthesizing their knowledge he applied it to his own life and career as founder of the stunningly successful and widely recognized national and international firm Sterling Financial Group of Companies.

  • How to Fix Our Schools

    Seven out of ten children cannot read proficiently. This statistic comes from the National Center for Education Statistics in their annual “Nation’s Report Card.” Staggering, indeed—disheartening, to be sure. Something must be done. Since 85 percent of the curriculum is presented in written form, children who cannot read at grade level early on (key years are first through third grades) will inevitably get left behind. U.S. students now rank near the bottom in international comparisons of knowledge and achievement.

    America cannot compete on a global level if we do not solve our education crisis! Charles Garcia, who serves on Florida’s State Board of Education, and who was chosen by President George W. Bush to draft a strategic plan for improving education for Hispanic Americans in this country, believes the solution can be summed up in five words: Run education like a business. If we can refocus our attention on student achievement—and back it up with empirical data—we can turn around the dismal performance of our public schools.

    History has shown that throwing money at the problem does not work. The solution centers on good teachers. Garcia believes that by recruiting and keeping the best educators, rethinking teachers’ unions, redirecting inefficient dollar allocations and reevaluating rigid qualification criterion, we can begin to make policy decisions based on evidence and success as opposed to educational hunches and proven failure.

Charles P. Garcia Videos

CHARLES GARCIA , Motivational Speaker, Collaborative Agency Group
Charles P. Garcia Defines Leadership at NSHMBA-Cincinnati (Part I)
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