Bruce Turkel

Bruce Turkel Speaking Topics

• Finding Certainty in Uncertain Times

  Who could’ve predicted what would happen in 2025? Your protocols were in place, your systems were steady, and then, everything shifted. Again.

  The real revelation isn’t that change keeps happening; it’s that some businesses know how to thrive in it. They’ve learned to not react but to prepare, adapt, and shift without losing purpose.

  What sets them apart? Core Clarity.

  Here’s the secret: the best leaders I’ve worked with in healthcare don’t chase certainty, they create clarity. They anchor their teams in the 4 Cs: Clarity, Confidence, Collaboration, and Connection. And all four begin with one thing: deep, authentic customer-centricity.

  Because before we can grow a business, a team, or even an idea, we need a crystal-clear understanding of our brand purpose, our messaging strategy, and how it all fits into our customers’ lives. That’s the real beginning. Not a mission statement on the wall, but the proven purpose that drives action.

• IS THAT ALL THERE IS?

  Whatever our circumstances, we inevitably find ourselves asking, “Is that all there is?” That’s what happened to Bruce. Then he went on a discovery mission, starting with this book.

  What’s the book about? It’s about each and every one of us. And everyone else who’s wondered what to do next with the rest of our lives…

  What does this mean for you?

  Now is the best time to move, to act, to change.

  Now is the best time to prove that you don’t have to be defined by what you’ve done but instead by what you’re yet to accomplish.

  Now is the best time to prove that not only must the show go on, but that you’re exactly the right person to make that happen.

• ALL ABOUT THEM

  Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.

  Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.

  Success today requires you to turn the lens around and focus relentlessly on your customer.

  Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.

  Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future. And your audiences will discover:

  • How to uncover the motivations of today’s consumer.
  • The real leadership difference between features and benefits.
  • Anymore and what has taken its place.
  • The critical difference between content and context, and how it can multiply your sales.
  • The special sales secrets that are hidden in plain sight.
  • Why the traditional “Speeds & Feeds” sales strategy does not work anymore.

• BUILDING YOUR BRAND VALUE

  Learn the seven simple steps to building, maintaining, and communicating a great brand. Bruce provides entertaining anecdotes and real-world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.

  In this talk, your audiences will discover:

  • Why your brand is not about your company and why understanding this matters more than anything else you do.
  • The critical secret to move your brand from company-centric to consumer-centric.
  • How to determine your authentic truth and why it’s more important than the function of your products or services.

• DEFINING YOUR BRAND

  BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three.

  Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.”

  In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

  While they’re laughing, your audiences will also be learning:

  • The three universal branding myths that are holding your company back.
  • The simple difference that sets all great brands apart, and
  • How to develop this game-changing difference for your brand.