Steve Fredlund

Steve Fredlund

Keynote Speaker: Inspirational Speaker & Breakthrough Strategist; Author of "Do the Unright Thing: Memoir of a People Pleaser"

  • Travels From:
  • Speaking Fee:
    Live Event Fee: $10,000 - $20,000
    Virtual Event Fee: Below $10,000
    More Fee Info
  • Categories:

Steve Fredlund Biography

Steve Fredlund is an award-winning keynote speaker, two-time TEDx presenter, and bestselling author of "Do the Unright Thing: Memoir of a People Pleaser." With a background spanning three decades as an actuary, executive, entrepreneur, and nonprofit founder, Fredlund brings a rare blend of analytical insight and heartfelt storytelling to every stage.

His journey took an unexpected turn after leading humanitarian efforts in East Africa, where he gained profound insights into life and leadership—and realized that doing everything “right” isn’t what leads to fulfillment or impact. That revelation sparked his mission to help others discover what he calls the Courage Advantage™—the everyday courage to move beyond expectation, lead with authenticity, and live in alignment with what truly matters.

Through his proprietary frameworks and powerful keynotes, Fredlund equips leaders and teams to navigate change, strengthen connection, and perform with greater purpose and impact.

Known for his laugh-out-loud humor, relatable storytelling, and ability to make complex ideas simple, Fredlund has inspired audiences across Fortune 500 companies, healthcare systems, credit unions, nonprofits, and global communities. Offstage, he enjoys disc golf, poker, and enduring the highs and heartbreaks of Minnesota sports.

Contact a speaker booking agent to check availability on Steve Fredlund and other top speakers and celebrities.

Steve Fredlund Speaking Topics

The Courage Advantage™: Unlocking Leadership Potential in Times of Change

In a world that won’t stop shifting, even the most capable leaders are struggling to perform at their very best and effectively navigate the uncertainty around them. In this inspiring and practical keynote, Steve Fredlund introduces The Courage Advantage™, a proven framework for unlocking greater impact and resilience through everyday courage. With constant humor, impactful stories, and actionable insights, Steve shows how courageous leadership strengthens trust, clarity, and connection. Audiences leave with renewed energy and a clear path to lead boldly through uncertainty.

Key Takeaways:

  • Lead with everyday courage. Learn how to turn ordinary moments into courageous decisions that build trust and resilience.
  • Find clarity in chaos. Apply a simple model to lead decisively through uncertainty and constant change.
  • Unlock your full potential. Equip yourself and your team to show up with confidence, connection, and renewed energy.

High-Impact Teams: How Alignment and Connection Drive Performance

Despite decades of effort, many organizations still struggle to boost engagement and performance. The problem isn’t effort—it’s focus. Drawing on his experience as an actuary and workforce analytics leader, Steve Fredlund reveals surprising research that shows the strongest teams aren’t defined by talent or benefits, but by alignment (to mission and values) and connection (to one another). Through data, storytelling, and humor, Steve helps leaders build cultures where people belong, believe, and bring their best every day.

Key Takeaways:

  • Redefine what drives results. Discover why alignment and connection—not pay or perks—create lasting engagement.
  • Build belonging and belief. Strengthen cultures where people feel seen, valued, and united by shared purpose.
  • Turn insight into action. Use practical tools to align individuals with mission, values, and each other for measurable performance gains.

The Safari Way: A Roadmap to Fulfillment and Impact

Based on Steve Fredlund’s humanitarian and safari experiences in East Africa, The Safari Way™ explores what it truly means to live and lead with purpose. Through vivid stories, laughter, and insight, Steve invites audiences to step out of the comfort zone and back into the adventure of meaningful leadership. He shares a simple, actionable roadmap that helps individuals and teams align who they are with what they do—bringing more authenticity, energy, and impact to work and life.

Key Takeaways:

  • Rediscover your purpose. Reconnect who you are with how you lead for greater fulfillment and impact.
  • Embrace the adventure. Step beyond comfort zones and re-ignite the spirit of curiosity, courage, and wonder.
  • Live and lead authentically. Follow a proven roadmap to bring more joy, energy, and meaning to work and life.

Covered in Should: A Humorous Look at the Journey from Being Right to Being Extraordinary

For much of his life, Steve Fredlund did everything he was “supposed” to do—followed the rules, made good decisions, and kept everyone happy. But over time, he realized he was covered in should—buried under expectations that left him restless and unfulfilled. In this humorous and poignant keynote, Steve reflects on his own journey from doing what was right to embracing what was real. Through laughter, storytelling, and raw honesty, audiences see themselves in his story and leave inspired to wash off the “should,” reconnect with what matters most, and step boldly into their own extraordinary.

Key Takeaways:

  • Recognize your “shoulds.” Identify the hidden expectations that quietly limit fulfillment and authenticity.
  • Laugh, reflect, and release. Use humor and story to shed perfectionism and rediscover what truly matters.
  • Choose the extraordinary. Leave ready to live and lead from authenticity instead of approval.

The Curiosity Effect: Replacing Assumption with Intention

In a world that rewards speed and certainty, curiosity has quietly become an endangered skill. Yet it’s curiosity that drives innovation, deepens trust, and fuels courageous leadership. In The Curiosity Effect, Steve Fredlund helps leaders rediscover the power of asking better questions—at work, in teams, and in life. With humor and practical insight, he explores the three levels of curiosity and how to apply them to dissolve assumptions, resolve tension, and strengthen collaboration. Attendees leave with a repeatable process for leading with curiosity that connects, inspires, and transforms.

Key Takeaways:

  • Trade certainty for curiosity. Shift from fast answers to better questions that unlock innovation and trust.
  • Apply the three levels of curiosity. Master a repeatable process to dissolve assumptions and strengthen collaboration.
  • Lead with intention. Foster a culture where curiosity fuels connection, creativity, and courageous growth.

Steve Fredlund Videos

Steve Fredlund Promo Video
Steve Fredlund - TEDxUAMonticello

How do I book Steve Fredlund to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Steve Fredlund for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Steve Fredlund, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Steve Fredlund or any other speaker of your choice.

How much does it cost to book Steve Fredlund for a speaking engagement?

Speaking fees for Steve Fredlund, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Steve Fredlund are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Steve Fredlund, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Steve Fredlund speak about?

Steve Fredlund is a keynote speaker and industry expert who speaks on a wide range of topics such as Author, Inspirational, Social Activism, Humanitarian, Non-Fiction Authors, TED, Workshop and Personal Growth.

Where does Steve Fredlund travel from?

Steve Fredlund generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Steve Fredlund?

AAE Speakers Bureau has successfully secured keynote speakers like Steve Fredlund for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Steve Fredlund for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Steve Fredlund or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Steve Fredlund is a keynote speaker and industry expert who speaks on a wide range of topics including Author, Inspirational and Social Activism. The estimated speaking fee range to book Steve Fredlund for live events is $10,000 - $20,000, and for virtual events Below $10,000. Steve Fredlund generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jane Fonda, Lane Gardner and Alyssa Dver. Contact All American Speakers for ratings, reviews, videos and information on scheduling Steve Fredlund for an upcoming event.

Speaker profile last updated by AAE Talent Team on 15/12/2025.

Steve Fredlund Speaking Topics

  • The Courage Advantage™: Unlocking Leadership Potential in Times of Change

    In a world that won’t stop shifting, even the most capable leaders are struggling to perform at their very best and effectively navigate the uncertainty around them. In this inspiring and practical keynote, Steve Fredlund introduces The Courage Advantage™, a proven framework for unlocking greater impact and resilience through everyday courage. With constant humor, impactful stories, and actionable insights, Steve shows how courageous leadership strengthens trust, clarity, and connection. Audiences leave with renewed energy and a clear path to lead boldly through uncertainty.

    Key Takeaways:

    • Lead with everyday courage. Learn how to turn ordinary moments into courageous decisions that build trust and resilience.
    • Find clarity in chaos. Apply a simple model to lead decisively through uncertainty and constant change.
    • Unlock your full potential. Equip yourself and your team to show up with confidence, connection, and renewed energy.

  • High-Impact Teams: How Alignment and Connection Drive Performance

    Despite decades of effort, many organizations still struggle to boost engagement and performance. The problem isn’t effort—it’s focus. Drawing on his experience as an actuary and workforce analytics leader, Steve Fredlund reveals surprising research that shows the strongest teams aren’t defined by talent or benefits, but by alignment (to mission and values) and connection (to one another). Through data, storytelling, and humor, Steve helps leaders build cultures where people belong, believe, and bring their best every day.

    Key Takeaways:

    • Redefine what drives results. Discover why alignment and connection—not pay or perks—create lasting engagement.
    • Build belonging and belief. Strengthen cultures where people feel seen, valued, and united by shared purpose.
    • Turn insight into action. Use practical tools to align individuals with mission, values, and each other for measurable performance gains.

  • The Safari Way: A Roadmap to Fulfillment and Impact

    Based on Steve Fredlund’s humanitarian and safari experiences in East Africa, The Safari Way™ explores what it truly means to live and lead with purpose. Through vivid stories, laughter, and insight, Steve invites audiences to step out of the comfort zone and back into the adventure of meaningful leadership. He shares a simple, actionable roadmap that helps individuals and teams align who they are with what they do—bringing more authenticity, energy, and impact to work and life.

    Key Takeaways:

    • Rediscover your purpose. Reconnect who you are with how you lead for greater fulfillment and impact.
    • Embrace the adventure. Step beyond comfort zones and re-ignite the spirit of curiosity, courage, and wonder.
    • Live and lead authentically. Follow a proven roadmap to bring more joy, energy, and meaning to work and life.

  • Covered in Should: A Humorous Look at the Journey from Being Right to Being Extraordinary

    For much of his life, Steve Fredlund did everything he was “supposed” to do—followed the rules, made good decisions, and kept everyone happy. But over time, he realized he was covered in should—buried under expectations that left him restless and unfulfilled. In this humorous and poignant keynote, Steve reflects on his own journey from doing what was right to embracing what was real. Through laughter, storytelling, and raw honesty, audiences see themselves in his story and leave inspired to wash off the “should,” reconnect with what matters most, and step boldly into their own extraordinary.

    Key Takeaways:

    • Recognize your “shoulds.” Identify the hidden expectations that quietly limit fulfillment and authenticity.
    • Laugh, reflect, and release. Use humor and story to shed perfectionism and rediscover what truly matters.
    • Choose the extraordinary. Leave ready to live and lead from authenticity instead of approval.

  • The Curiosity Effect: Replacing Assumption with Intention

    In a world that rewards speed and certainty, curiosity has quietly become an endangered skill. Yet it’s curiosity that drives innovation, deepens trust, and fuels courageous leadership. In The Curiosity Effect, Steve Fredlund helps leaders rediscover the power of asking better questions—at work, in teams, and in life. With humor and practical insight, he explores the three levels of curiosity and how to apply them to dissolve assumptions, resolve tension, and strengthen collaboration. Attendees leave with a repeatable process for leading with curiosity that connects, inspires, and transforms.

    Key Takeaways:

    • Trade certainty for curiosity. Shift from fast answers to better questions that unlock innovation and trust.
    • Apply the three levels of curiosity. Master a repeatable process to dissolve assumptions and strengthen collaboration.
    • Lead with intention. Foster a culture where curiosity fuels connection, creativity, and courageous growth.

Steve Fredlund Videos

Steve Fredlund Promo Video
Steve Fredlund - TEDxUAMonticello
  • How do I book Steve Fredlund to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Steve Fredlund for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Steve Fredlund, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Steve Fredlund or any other speaker of your choice.
  • How much does it cost to book Steve Fredlund for a speaking engagement?

    Speaking fees for Steve Fredlund, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Steve Fredlund are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Steve Fredlund, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Steve Fredlund speak about?

    Steve Fredlund is a keynote speaker and industry expert who speaks on a wide range of topics such as Author, Inspirational, Social Activism, Humanitarian, Non-Fiction Authors, TED, Workshop and Personal Growth.
  • Where does Steve Fredlund travel from?

    Steve Fredlund generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Steve Fredlund?

    AAE Speakers Bureau has successfully secured keynote speakers like Steve Fredlund for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Steve Fredlund for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Steve Fredlund or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOKING INFORMATION REQUEST
STEVE FREDLUND

We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.

Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.

Tell us about your event!

We respond to most inquiries within 4 hours. Under special circumstances, it may take up to 24 hours.


This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.