Santana

Santana

Keynote Speaker: Award-Winning Mexican American Guitarist

Santana Biography

Born in Autlan, Mexico, Carlos Santana was influenced by the traditional music of his native country from a very early age. His unique fusion of Latin music and rock’n’roll eventually led to fourteen gold and nine platinum albums. As a child, Santana’s father, an accomplished mariachi violinist, instructed him in music.

In 1955, the family moved to the border town of Tijuana and Carlos took up the guitar. In 1961, Santana relocated to San Francisco to join his family who had gone ahead of him a year previously. There, Santana was immersed in an exciting climate of change - political, cultural, and artistic.

1966 saw the debut performance of the Santana Blues Band and such was the speed of their rise that by 1969, the band was playing at the legendary Woodstock festival. In the same year, their first album was released, entitled ‘Santana’. It went double platinum, but was exceeded by their next record, 'Abraxas', which went quadruple platinum during 1970.

Carlos Santana’s achievements are as varied as his musical influences. He wrote the score to the film ‘La Bamba’ and in 1987 took part in the Rock’n’Roll Summit - the first ever joint US and Soviet rock concert.

‘Supernatural’, a record which saw Santana collaborate with various artists including Matchbox Twenty, Eric Clapton, Lauryn Hill and Wyclef Jean, was a huge commercial success for the artist. Released in 1999, Supernatural reached the number one slot in the Billboard Hot 100 and the record went on to be Santana’s biggest sales success, selling over 15 million copies in the United States alone.

The Santana Band was the first group to receive the CBS Records Crystal Globe Award for international album sales exceeding five million and in 2000 Santana collected eight Grammy awards, with the song ‘Smooth’ winning both Record of the Year and Song of the Year and the album Supernatural picking up the prize for Album of the Year.

In 2002, Santana released another album which featured guest artists including Seal. Although not as successful as Supernatural, the record hit the number five spot on the Billboard Hot 100. 2005 saw Santana join forces with Herbie Hancock to release ‘Possibilities’. The prolific artist released another album in 2005 entitled ‘All That I Am’, which featured collaborations with artists including Steven Tyler of Aerosmith, Kirk Hammett of Metallica fame, hip-hop star Sean Paul and R&B artist Joss Stone.

Santana became one of only two bands, the other being the Rolling Stones, to make a top ten album in every decade from the 1960s until the present when he released ‘Guitar Heaven’ in September 2010.

In the fall of 2014 Carlos Santana released his memoir “The Universal Tone: Bringing My Story to Light” which offers a page-turning tale of musical self-determination and inner self-discovery, with personal stories filled with colorful detail and life-affirming lessons. It’s a profoundly inspiring tale of divine inspiration and musical fearlessness that does not balk at finding the humor in the world of high-flying fame, or at speaking plainly of Santana’s personal revelations and the infinite possibility he sees in each person he meets.

In 2016, Carlos reunited with the revered early ’70s Santana lineup to release an album entitled: ‘Santana IV.’ The album debuted at #5 on Billboard’s Top 200 Chart, #2 on Billboard’s Top Current Chart, #2 on Billboard’s Rock Chart, and #1 on Billboard’s Independent Albums Chart. This album marks Santana’s fourteenth Top 10 album.

In 2017, Carlos Santana and Cindy Blackman Santana joined forces with The Isley Brothers (Ronald and Ernie) to release Power of Peace, an album celebrating the timeless sounds of funk, soul, blues, rock, jazz, and pop.

Contact a speaker booking agent to check availability on Santana and other top speakers and celebrities.

Santana Videos

2020 Commencement Keynote Address from Carlos Santana
Santana - Smooth ft. Rob Thomas (Official Video)
Santana - Maria Maria ft. The Product G&B (Official Video)

How to book Santana?

Our booking agents have successfully helped clients around the world secure talent like Santana for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Santana, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Santana or any other celebrity of your choice.

How much does it cost to book Santana?

Booking fees for Santana, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Santana, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Santana?

All American Entertainment has successfully secured celebrity talent like Santana for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Santana for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Santana or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Santana or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Santana is a keynote speaker and industry expert who speaks on a wide range of topics including Celebrity and Music. The estimated speaking fee range to book Santana for live events is $200,000 and above. Please contact us for virtual event fees. Santana generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Walk The Moon, Pentatonix and Ed Sheeran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Santana for an upcoming event.

Santana Videos

2020 Commencement Keynote Address from Carlos Santana
Santana - Smooth ft. Rob Thomas (Official Video)
Santana - Maria Maria ft. The Product G&B (Official Video)

How to book Santana?

Our booking agents have successfully helped clients around the world secure talent like Santana for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Santana, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Santana or any other celebrity of your choice.

How much does it cost to book Santana?

Booking fees for Santana, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Santana, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Santana?

All American Entertainment has successfully secured celebrity talent like Santana for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Santana for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Santana or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Santana or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Santana is a keynote speaker and industry expert who speaks on a wide range of topics including Celebrity and Music. The estimated speaking fee range to book Santana for live events is $200,000 and above. Please contact us for virtual event fees. Santana generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Walk The Moon, Pentatonix and Ed Sheeran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Santana for an upcoming event.

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SANTANA

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.