Jonathan Cagan

Jonathan Cagan

Keynote Speaker: Globally known for their rigorous and effective approach to product innovation, Professors Peter Boatwright and Jonathan Cagan collaborate in corporate consulting, research on innovation processes and tools, teaching and leading innovation teams, and spea

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Jonathan Cagan Biography

Globally known for their rigorous and effective approach to product innovation, Professors Peter Boatwright and Jonathan Cagan collaborate in corporate consulting, research on innovation processes and tools, teaching and leading innovation teams, and speaking engagements on the topic of innovation. Peter Boatwright is an Associate Professor of Marketing at the Tepper School of Business and Jonathan Cagan holds the George Tallman and Florence Barrett Ladd Professorship in the Department of Mechanical Engineering at Carnegie Mellon University. In the Carnegie Mellon tradition, Boatwright also has an appointment in the Department of Mechanical Engineering, and Cagan in the Schools of Design and Computer Science. 

Boatwright and Cagan are the authors of the new book, Built to Love: Creating Products that Captivate Customers.  They actively consult with companies ranging from Fortune 100 to entrepreneurial start-ups, with a focus on product strategy and innovation as well as brand strategy.  Their formal approaches to opportunity identification and problem solving have been integrated into a diverse range of companies including International Truck/Navistar, Apple, P&G, Dormont Manufacturing, Bayer Materials, Respironics, MSA, Whirlpool, Lubrizol, Kennametal, Alcoa, RedZone Robotics, DesignAdvance Systems, Industrial Scientific, and Giant Eagle, many discussed in Built to Love. 

Boatwright and Cagan co-lead executive training sessions and practice-based courses at the university. They co-teach an annual course on new product innovation and have co-run other product strategy courses, resulting in multiple patents for corporate sponsors.  They also actively collaborate on research in innovation methods and have co-authored a previous book, The Design of Things to Come: How Ordinary People Create Extraordinary Products.  Between their consulting, corporate projects, and innovation courses they have advised over 200 product innovation teams.

Prof. Boatwright's expertise and teaching focuses on innovation, new product marketing and brand strategy, and marketing research methods. Through research, Boatwright has both developed new statistical methods as well as additional theories of consumer behavior, spanning qualitative and quantitative methodologies, studying consumer response, product assortment, and early product research methods. Dr. Boatwright has an M.S. in Statistics from University of Wisconsin, and both his M.B.A and Ph.D are from University of Chicago's Booth School of Business.  Boatwright's scholarly articles appear in leading research journals in the fields of marketing, statistics, and management. Prof. Cagan is an expert in product development and innovation methods for early stage product development, computational design, and cognitive mechanisms for innovation. Both his design methods and computer-based design research have been applied in a variety of industries. He co-founded and served as Chief Technologist of DesignAdvance Systems, Inc., a company focused on developing CAD software for the early synthesis processes.  Cagan has authored over 150 publications.  He is the co-author of a third book: Creating Breakthrough Products: Innovation from Product Planning to Program Approval. He co-founded and co-directs the Masters in Product Development program at Carnegie Mellon.  Cagan has 5 issued and 2 pending patents, is a licensed Professional Engineer, and is a Fellow of the American Society of Mechanical Engineers.  Cagan received his Ph.D. from the University of California at Berkeley after working for the Eastman Kodak Company.  He has been on the faculty of Carnegie Mellon since 1990.

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Our experienced booking agents have successfully helped clients around the world secure speakers like Jonathan Cagan for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jonathan Cagan, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jonathan Cagan or any other speaker of your choice.

How much does it cost to book Jonathan Cagan for a speaking engagement?

Speaking fees for Jonathan Cagan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Jonathan Cagan, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

Who is the agent for Jonathan Cagan?

AAE Speakers Bureau has successfully secured keynote speakers like Jonathan Cagan for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonathan Cagan for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jonathan Cagan or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Jonathan Cagan is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Jonathan Cagan for live events is $10,000 - $20,000. Please contact us for virtual event fees. Jonathan Cagan can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are James Miles, Bob Chapman and Gary Vider. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonathan Cagan for an upcoming event.

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Speaker profile last updated by AAE Talent Team on 19/03/2025.

  • How do I book Jonathan Cagan to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jonathan Cagan for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jonathan Cagan, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jonathan Cagan or any other speaker of your choice.

  • How much does it cost to book Jonathan Cagan for a speaking engagement?

    Speaking fees for Jonathan Cagan, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Jonathan Cagan, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • Who is the agent for Jonathan Cagan?

    AAE Speakers Bureau has successfully secured keynote speakers like Jonathan Cagan for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonathan Cagan for your next private or corporate function.

  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jonathan Cagan or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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