John Costello

John Costello

Keynote Speaker: President, Global Marketing and Innovation, Dunkin’ Brands, Inc.

  • Speaking Fee:
    Live Event Fee: $10,000 - $20,000
    Virtual Event Fee: Contact us for details
    More Fee Info

John Costello Biography

John Costello joined Dunkin’ Brands in 2009. He has global responsibility for Dunkin’ Donuts and Baskin Robbins advertising, marketing, consumer engagement, consumer and business intelligence and field marketing, and oversees Dunkin’ Brands’ global research and development, culinary team and channel development efforts for both brands.

Costello has worked on some of the most successful business/marketing campaigns including “America Runs On Dunkin”, “Fighting Cavities Is The Whole Idea Behind Crest”, “Come See The Softer Side of Sears” and ”You Can Do It. We Can Help.” at The Home Depot.

One of the early pioneers of multi-channel marketing, John has served as Executive Vice President of Merchandising and Marketing at The Home Depot, Senior Executive Vice President of Sears, Chief Global Marketing Officer of Yahoo and President and COO of Nielsen Marketing Research U.S. John began his career at The Procter & Gamble Company, where he held a number of senior marketing and brand management positions and also served as Senior Vice President of Marketing and Sales at Pepsi-Cola, USA.

Costello was named one of the 30 Most Influential People in Marketing by Advertising Age, one of the Top 10 Merchants by DSN Retailing Today and was elected to the Retail Advertising Hall of Fame. He is a past director of The Quaker Oats Company, The Bombay Company and Sears Canada, Inc. He is a current director of Ace Hardware and the Yellowstone Park Foundation and served as a trustee of the American Film Institute. Costello is also past chairman of both The Ad Council and the Association of National Advertisers.

Contact a speaker booking agent to check availability on John Costello and other top speakers and celebrities.

John Costello Speaking Topics

Building Brands and Driving Profitable Sales Blending Both Traditional and Digital Marketing

Dunkin' Brands President, Global Marketing Innovation, John Costello, will discuss how Dunkin’ Brands keeps a 60-year-old icon relevant to consumers today. As part of this, you will learn how Dunkin' determines the right role for social, mobile and digital marketing when traditional marketing continues to work very well.

Delivering on Your Brand Promise through Customer Experience

Understand why customer experience is an essential part of marketing to win customers and drive profitable sales. Find out how Dunkin’ Brands uses consumer insights to understand consumer needs and then develop a 360-degree approach to meeting those needs with a unique combination of brand promise, menu, in-store environment, and employee engagement.

How do I book John Costello to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like John Costello for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Costello, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Costello or any other speaker of your choice.

How much does it cost to book John Costello for a speaking engagement?

Speaking fees for John Costello, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire John Costello, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

Who is the agent for John Costello?

AAE Speakers Bureau has successfully secured keynote speakers like John Costello for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John Costello for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Costello or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


John Costello is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book John Costello for live events is $10,000 - $20,000. Please contact us for virtual event fees. John Costello can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are James Miles, Bob Chapman and Gary Vider. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Costello for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/03/2025.

John Costello Speaking Topics

  • Building Brands and Driving Profitable Sales Blending Both Traditional and Digital Marketing

    Dunkin' Brands President, Global Marketing Innovation, John Costello, will discuss how Dunkin’ Brands keeps a 60-year-old icon relevant to consumers today. As part of this, you will learn how Dunkin' determines the right role for social, mobile and digital marketing when traditional marketing continues to work very well.

  • Delivering on Your Brand Promise through Customer Experience

    Understand why customer experience is an essential part of marketing to win customers and drive profitable sales. Find out how Dunkin’ Brands uses consumer insights to understand consumer needs and then develop a 360-degree approach to meeting those needs with a unique combination of brand promise, menu, in-store environment, and employee engagement.

  • How do I book John Costello to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like John Costello for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Costello, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Costello or any other speaker of your choice.
  • How much does it cost to book John Costello for a speaking engagement?

    Speaking fees for John Costello, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire John Costello, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • Who is the agent for John Costello?

    AAE Speakers Bureau has successfully secured keynote speakers like John Costello for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John Costello for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Costello or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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