Ed Hochuli

Ed Hochuli

Keynote Speaker: One of the Most Recognizable Referees in NFL History

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Ed Hochuli Biography

Ed played college football for four seasons at the University of Texas at El Paso (UTEP). He began officiating high school games and college football games for the Big Sky and Pac-10 Conferences during the 1980’s Started in the NFL as a back judge in 1990 before becoming a Head Referee /crew chief in 1992. Ed refereed two Super Bowls: SB XXXII: Broncos 31, Packers 24 and SB XXXVIII: Patriots 32, Panthers 29. He also refereed: 7 Conference Championship Games, 25 playoff games, plus the Pro Bowl. He is currently a trial lawyer and partner in the law firm of Jones, Skelton and Hochuli. Ed appeared on the cover of Sports Illustrated on October 8, 2012.

Contact a speaker booking agent to check availability on Ed Hochuli and other top speakers and celebrities.

Ed Hochuli Speaking Topics

LEADERSHIP PRINCIPLES

How to manage a crisis, dealing with failure and more.

Managing a Crisis in Real Time...AKA, The Story of My Life!

If there is one thing Ed has experienced, it’s crisis. In fact, a NFL game is nothing but a series of one crisis after another – all under the watchful eye of the NFL brass, coaches, and a hundred million screaming fans.

In this presentation, Ed shares with us his keys to crisis management. Between his law practice and the NFL, nothing ever goes as expected. And the football field is perhaps the biggest continual crisis of all. His presentation includes anecdotes and a variety of video clips – all from actual NFL games. It includes his tips and beliefs on how to prepare for crisis and how to deal with it when it hits, because one thing we all know – crisis will occur.

Is This Pop Warner, or The Super Bowl? ...The Average Joe Principle

Having been highly successful at both jobs, one wonders what he views as the keys to his success. How does a football official go from officiating 8 year olds in front of 50 parents, to refereeing a Super Bowl with 350 million people watching?

By the very definition of the word “Average”, most people are either average or below average, but Ed believes that instead, anyone can be highly successful, if they just follow a few simple principles. In this very entertaining and enlightening presentation, Ed sums up the secret to his success in what he calls “The Average Joe Principle”. His presentation includes anecdotes and a variety of video clips from his long career in the NFL. It provides his tips and beliefs on the secrets to being successful at whatever job or avocation one takes on.

Negotiating with the Big Boys

Ed Hochuli is a defense attorney during the week, and an NFL referee on the weekends. With the help of actual NFL game video, anecdotes from players and coaches, and your help thru audience participation, Ed talks about the lessons he’s learned negotiating with the Big Boys during his 25 years on the NFL football field, and how doing so teaches valuable lessons for negotiating in the legal world. He uses real life experience in his legal profession, as well as his constant negotiations with players and coaches during the 500+ games he has officiated in the NFL, to hone his recommendations on the best negotiation techniques in whatever field or endeavor. His presentation is based on several actual NFL video clips and many anecdotes from his years on the field. Both educational and entertaining, this is a lesson in negotiating from a perspective few have ever seen.

Ed Hochuli Videos

Ed Hochuli, Welcome Back: An Ode to the Return of NFL Referees ...
Ed Hochuli on his Physique, Cult Following & Infamous Chargers call

How do I book Ed Hochuli to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Ed Hochuli for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Ed Hochuli, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Ed Hochuli or any other speaker of your choice.

How much does it cost to book Ed Hochuli for a speaking engagement?

Speaking fees for Ed Hochuli, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $20,000 - $30,000. For the most current speaking fee to hire Ed Hochuli, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Ed Hochuli speak about?

Ed Hochuli is a keynote speaker and industry expert who speaks on a wide range of topics such as Football, Athlete and Sports.

Where does Ed Hochuli travel from?

Ed Hochuli generally travels from San Diego, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Ed Hochuli?

AAE Speakers Bureau has successfully secured keynote speakers like Ed Hochuli for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Ed Hochuli for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Ed Hochuli or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Ed Hochuli is a keynote speaker and industry expert who speaks on a wide range of topics including Football, Athlete and Sports. The estimated speaking fee range to book Ed Hochuli for live events is $20,000 - $30,000. Please contact us for virtual event fees. Ed Hochuli generally travels from San Diego, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Brandon Allen, Webb Simpson and Kevin Kisner. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ed Hochuli for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/03/2025.

Ed Hochuli Speaking Topics

  • LEADERSHIP PRINCIPLES

    How to manage a crisis, dealing with failure and more.

  • Managing a Crisis in Real Time...AKA, The Story of My Life!

    If there is one thing Ed has experienced, it’s crisis. In fact, a NFL game is nothing but a series of one crisis after another – all under the watchful eye of the NFL brass, coaches, and a hundred million screaming fans.

    In this presentation, Ed shares with us his keys to crisis management. Between his law practice and the NFL, nothing ever goes as expected. And the football field is perhaps the biggest continual crisis of all. His presentation includes anecdotes and a variety of video clips – all from actual NFL games. It includes his tips and beliefs on how to prepare for crisis and how to deal with it when it hits, because one thing we all know – crisis will occur.

  • Is This Pop Warner, or The Super Bowl? ...The Average Joe Principle

    Having been highly successful at both jobs, one wonders what he views as the keys to his success. How does a football official go from officiating 8 year olds in front of 50 parents, to refereeing a Super Bowl with 350 million people watching?

    By the very definition of the word “Average”, most people are either average or below average, but Ed believes that instead, anyone can be highly successful, if they just follow a few simple principles. In this very entertaining and enlightening presentation, Ed sums up the secret to his success in what he calls “The Average Joe Principle”. His presentation includes anecdotes and a variety of video clips from his long career in the NFL. It provides his tips and beliefs on the secrets to being successful at whatever job or avocation one takes on.

  • Negotiating with the Big Boys

    Ed Hochuli is a defense attorney during the week, and an NFL referee on the weekends. With the help of actual NFL game video, anecdotes from players and coaches, and your help thru audience participation, Ed talks about the lessons he’s learned negotiating with the Big Boys during his 25 years on the NFL football field, and how doing so teaches valuable lessons for negotiating in the legal world. He uses real life experience in his legal profession, as well as his constant negotiations with players and coaches during the 500+ games he has officiated in the NFL, to hone his recommendations on the best negotiation techniques in whatever field or endeavor. His presentation is based on several actual NFL video clips and many anecdotes from his years on the field. Both educational and entertaining, this is a lesson in negotiating from a perspective few have ever seen.

Ed Hochuli Videos

Ed Hochuli, Welcome Back: An Ode to the Return of NFL Referees ...
Ed Hochuli on his Physique, Cult Following & Infamous Chargers call

Ed Hochuli News

  • How do I book Ed Hochuli to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Ed Hochuli for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Ed Hochuli, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Ed Hochuli or any other speaker of your choice.
  • How much does it cost to book Ed Hochuli for a speaking engagement?

    Speaking fees for Ed Hochuli, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $20,000 - $30,000. For the most current speaking fee to hire Ed Hochuli, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Ed Hochuli speak about?

    Ed Hochuli is a keynote speaker and industry expert who speaks on a wide range of topics such as Football, Athlete and Sports.
  • Where does Ed Hochuli travel from?

    Ed Hochuli generally travels from San Diego, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Ed Hochuli?

    AAE Speakers Bureau has successfully secured keynote speakers like Ed Hochuli for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Ed Hochuli for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Ed Hochuli or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.