Peter Boatwright
Keynote Speaker: Author & Marketing Professor at Tepper School of Business
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Peter Boatwright Biography
Leading companies do more than produce things that work better. They address their customers' emotional needs and make them feel better. Products and services that deliver feelings and emotions can be the difference between blockbuster sales and status quo. Just look at the success of the iPhone, Coca-Cola, or Nordstrom's shoe department. Peter Boatwright, together with his partner Jonathan Cagan, has developed and implemented tools and techniques for product innovation for companies like Apple, P&G, Whirlpool, RedZone Robotics, and International Truck/Navistar. Globally known for a rigorous and effective approach, they help organizations create the kind of products that customers feel passionate about. They are the co-authors of Built to Love: Creating Products that Captivate Customers and reveal the strategies to deliver an emotional - and profitable - connection to your customer.
Boatwright is available for seminars alone or in conjunction with Prof. Cagan. Incorporating multi-media and a down-to-earth style that actively involves the audience, their presentations are thought-provoking and influential to your organization's bottom line. Boatwright has a wealth of hands-on experience in the field, with formal approaches to opportunity identification and problem solving have been integrated into a diverse range of companies. In addition to leading executive training sessions and practice-based courses at Carnegie Mellon, Boatwright co-teaches an annual course on new product innovation and has co-run other product strategy courses, resulting in multiple patents for corporate sponsors. Boatwright and Cagan collaborated on a previous book, The Design of Things to Come: How Ordinary People Create Extraordinary Products, which reveals the hidden stories of how today's smartest companies are innovating more effectively than ever before.
Boatwright is Associate Professor of Marketing at the Tepper School of Business, and in the Carnegie Mellon tradition, he also has an appointment in the Department of Mechanical Engineering. His expertise focuses on innovation, new product marketing and brand strategy, and marketing research methods. Through his research, Boatwright has both developed new statistical methods as well as additional theories of consumer behavior, spanning qualitative and quantitative methodologies, studying consumer response, product assortment, and early product research methods. Boatwright's scholarly articles appear in leading research journals in the fields of marketing, statistics, and management.
Contact a speaker booking agent to check availability on Peter Boatwright and other top speakers and celebrities.
Peter Boatwright Speaking Topics
Innovation is not just a popular buzzword, for it is necessary to the health of any business today. Most importantly, it is necessary for the health of YOUR firm. So, how can your firm become innovative, building on your existing strengths, continuing to operate in markets where you are strong, and maintaining your existing employees? In this talk, Professors Peter Boatwright and Jonathan Cagan explain innovation from the point of view of the marketplace. Innovation is not about new technology but about meeting people's desires, about fulfilling their fantasies. Rather than a leap in functional capability, innovation provides a leap in consumer value. In addition to their work at Carnegie Mellon University, Professors Boatwright and Cagan actively consult on product innovation with companies ranging from Fortune 100 to entrepreneurial start-ups. Between their consulting, corporate projects, and innovation courses they have advised over 200 product innovation teams. Building on their research and experience, Professors Boatwright and Cagan explain a formal step-by-step process for innovation, showing how your firm can use tools that not only identify market opportunities but translate customer needs into product specifications. Innovation is not wizardry or luck, but innovation is the flower of diligent work--work that uncovers the potential that a product can achieve for its users, then producing comprehensive solutions that consumers respond to cognitively, emotionally, and economically. With an innovation process in place, your firm will be equipped to repeatedly generate innovative products and services, resulting in an ongoing stream of new revenues.
Leading companies do more than produce things that work better. They create captivating products that energize the marketplace and set the standard for what customers want and expect. Their products and services may not work much better than those of the competitors, but they definitely make customers feel better by addressing their customers' emotional needs. Professors Peter Boatwright and Jonathan Cagan have worked with market leaders like Apple, Bayer, International Truck, Mine Safety Appliances, and many others. They've found that, to really connect with customers, emotions must be generated by the product itself, not simply tacked on through advertising. And they prove the bottom-line value of product-driven emotion by analyzing the performance of companies that sell high-emotion products and through data that show people are willing to pay more for products with emotionally-rich features. In this motivational talk, Professors Boatwright and Cagan show how product emotions lead to marketplace success and separate these product-supported emotions from sales claims that promise emotions that are not delivered by the product. Engaging case studies from a variety of industries will connect the ideas of the presentation to every member of the audience, whether they are product development practitioners or people just trying to understand why they love their iPhone. The seminar also reveals the world of product development to those who may not be intimately familiar with how companies go from inspiration to marketed products.
Professors Peter Boatwright and Jonathan Cagan reveal how companies can create captivating products that win over the marketplace. Firms often hope the answer is to produce the latest high technology devices--only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry-based research and laboratory experiments, Professors Boatwright and Cagan demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. After establishing the objectives, Boatwright and Cagan delve into a practical 'how-to' process to analyze customers' emotional needs and to translate those needs into features that galvanize customers. Throughout the talk they use revealing case studies that show how to energize customers in both consumer and business-to-business worlds, in both large and small firms. New tools and methods will enable your firm to approach product development in a new way, focused on meeting not only the technological needs, but also the emotions needs of your customers.
How do I book Peter Boatwright to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Peter Boatwright for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Peter Boatwright, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Peter Boatwright or any other speaker of your choice.
How much does it cost to book Peter Boatwright for a speaking engagement?
Speaking fees for Peter Boatwright, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Peter Boatwright, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
Where does Peter Boatwright travel from?
Peter Boatwright generally travels from Pennsylvania, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Peter Boatwright?
AAE Speakers Bureau has successfully secured keynote speakers like Peter Boatwright for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Peter Boatwright for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Peter Boatwright or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Peter Boatwright is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Peter Boatwright for live events is $10,000 - $20,000. Please contact us for virtual event fees. Peter Boatwright generally travels from Pennsylvania, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Michelle Young, Brad Gilbert and Shannon Stewart. Contact All American Speakers for ratings, reviews, videos and information on scheduling Peter Boatwright for an upcoming event.
SPEAKING TOPICS
Peter Boatwright Speaking Topics
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Product Innovation: How Your Firm Can Create Extraordinary Products.
Innovation is not just a popular buzzword, for it is necessary to the health of any business today. Most importantly, it is necessary for the health of YOUR firm. So, how can your firm become innovative, building on your existing strengths, continuing to operate in markets where you are strong, and maintaining your existing employees? In this talk, Professors Peter Boatwright and Jonathan Cagan explain innovation from the point of view of the marketplace. Innovation is not about new technology but about meeting people's desires, about fulfilling their fantasies. Rather than a leap in functional capability, innovation provides a leap in consumer value. In addition to their work at Carnegie Mellon University, Professors Boatwright and Cagan actively consult on product innovation with companies ranging from Fortune 100 to entrepreneurial start-ups. Between their consulting, corporate projects, and innovation courses they have advised over 200 product innovation teams. Building on their research and experience, Professors Boatwright and Cagan explain a formal step-by-step process for innovation, showing how your firm can use tools that not only identify market opportunities but translate customer needs into product specifications. Innovation is not wizardry or luck, but innovation is the flower of diligent work--work that uncovers the potential that a product can achieve for its users, then producing comprehensive solutions that consumers respond to cognitively, emotionally, and economically. With an innovation process in place, your firm will be equipped to repeatedly generate innovative products and services, resulting in an ongoing stream of new revenues.
-
Why Consumers Embrace Products That are Built to Love.
Leading companies do more than produce things that work better. They create captivating products that energize the marketplace and set the standard for what customers want and expect. Their products and services may not work much better than those of the competitors, but they definitely make customers feel better by addressing their customers' emotional needs. Professors Peter Boatwright and Jonathan Cagan have worked with market leaders like Apple, Bayer, International Truck, Mine Safety Appliances, and many others. They've found that, to really connect with customers, emotions must be generated by the product itself, not simply tacked on through advertising. And they prove the bottom-line value of product-driven emotion by analyzing the performance of companies that sell high-emotion products and through data that show people are willing to pay more for products with emotionally-rich features. In this motivational talk, Professors Boatwright and Cagan show how product emotions lead to marketplace success and separate these product-supported emotions from sales claims that promise emotions that are not delivered by the product. Engaging case studies from a variety of industries will connect the ideas of the presentation to every member of the audience, whether they are product development practitioners or people just trying to understand why they love their iPhone. The seminar also reveals the world of product development to those who may not be intimately familiar with how companies go from inspiration to marketed products.
-
How to Create Products that Captivate Customers.
Professors Peter Boatwright and Jonathan Cagan reveal how companies can create captivating products that win over the marketplace. Firms often hope the answer is to produce the latest high technology devices--only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry-based research and laboratory experiments, Professors Boatwright and Cagan demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. After establishing the objectives, Boatwright and Cagan delve into a practical 'how-to' process to analyze customers' emotional needs and to translate those needs into features that galvanize customers. Throughout the talk they use revealing case studies that show how to energize customers in both consumer and business-to-business worlds, in both large and small firms. New tools and methods will enable your firm to approach product development in a new way, focused on meeting not only the technological needs, but also the emotions needs of your customers.
BOOKS
FAQS
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How do I book Peter Boatwright to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Peter Boatwright for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Peter Boatwright, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Peter Boatwright or any other speaker of your choice. -
How much does it cost to book Peter Boatwright for a speaking engagement?
Speaking fees for Peter Boatwright, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Peter Boatwright, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
Where does Peter Boatwright travel from?
Peter Boatwright generally travels from Pennsylvania, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Peter Boatwright?
AAE Speakers Bureau has successfully secured keynote speakers like Peter Boatwright for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Peter Boatwright for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Peter Boatwright or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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