Groove Armada

Groove Armada

Keynote Speaker: Grammy-Nominated Electronic Music Duo

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    Live Event Fee: $100,000 - $200,000
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Groove Armada Biography

Veteran London dance duo Groove Armada emerged during the late-'90s mainstream electronica boom with their upbeat blend of house music and big beat. Founded by Tom Findlay and Andy Cato, they scored hits with their signature anthems "I See You Baby" from 1999's "Vertigo" and the Grammy-nominated "Superstylin'" from 2001's chart-peak Goodbye Country (Hello Nightclub). The pair maintained their momentum through the 2000s, issuing their two highest-charting singles to date, the disco-funk hits "Get Down" and "Song 4 Mutya (Out of Control)" from 2007's Soundboy Rock. While the 2010s kicked off with a bang and their third Grammy nomination for 2010's "Black Light," the decade saw just one other release (2015's Little Black Book). They returned in 2020 with their ninth set, Edge of the Horizon.

The group formed in 1996 after Findlay and Cato were introduced by the latter's girlfriend. They soon started their own club -- named Groove Armada, after a '70s discotheque -- where the pair would spin progressive house. By 1997 they had released a handful of singles, including "4 Tune Cookie" and "At the River"; their debut album, Northern Star, followed the next year. Issued in 1999, their sophomore set, Vertigo, made the Top 20 of the British charts and earned platinum status in the U.K. The single "I See You Baby" broke them into the international mainstream, buffered in part by a remix by Fatboy Slim and an early 2000 U.S. release of Vertigo. An album of remixes followed shortly after, featuring post-productions by DJ Icey and Tim "Love" Lee. After releasing a mix album for the Back to Mine series, the duo issued their third LP, 2001's gold-certified Goodbye Country (Hello Nightclub).

The following year, fourth effort "Lovebox" highlighted a new kind of funk for Groove Armada, with kitschy vibes and collaborative efforts coming from Neneh Cherry, Nappy Roots, and R&B chanteuse Sunshine Anderson, who featured on the disco-fied single "Easy." Funky fifth album "Soundboy Rock" continued the emphasis on catchy hooks, reaching the British Top Ten upon release in 2007. Featuring vocals by Sugababes' Mutya Buena, the pop single "Song 4 Mutya (Out of Control)" became their second U.K. Top Ten.

After closing the 2000s with compilation and EP releases, Groove Armada returned in 2010 with the Grammy-nominated Black Light, a dark electronic affair featuring vocals from Saintsaviour ("I Won't Kneel"), Bryan Ferry ("Shameless"), and Will Young ("History"). A remix album, White Light, followed later that year, adding the previously unreleased track "1980." Their only other Groove Armada album of the decade, "Little Black Book" arrived in the summer of 2015 and featured just one single, "Alright." A year later, they released another mix album, blending songs from Tiga, Chez Damier, and Josh Wink onto Fabriclive.87.

In 2020, Groove Armada unveiled a new era with "Get Out on the Dancefloor" featuring Nick Littlemore and "Lover 4 Now" with Todd Edwards. Both tracks appeared on their ninth LP, Edge of the Horizon, which was released that October.

Contact a speaker booking agent to check availability on Groove Armada and other top speakers and celebrities.

Groove Armada Videos

GROOVE ARMADA 2020 Interview | Edge Of The Horizon
Groove Armada - My Friend
Groove Armada - Superstylin' (Official Music Video)

How do I book Groove Armada to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Groove Armada for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Groove Armada, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Groove Armada or any other speaker of your choice.

How much does it cost to book Groove Armada for a speaking engagement?

Speaking fees for Groove Armada, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $100,000 - $200,000. For the most current speaking fee to hire Groove Armada, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Groove Armada speak about?

Groove Armada is a keynote speaker and industry expert who speaks on a wide range of topics such as Music, European Heritage and Entertainment.

Where does Groove Armada travel from?

Groove Armada generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Groove Armada?

AAE Speakers Bureau has successfully secured keynote speakers like Groove Armada for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Groove Armada for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Groove Armada or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Groove Armada is a keynote speaker and industry expert who speaks on a wide range of topics including Music, European Heritage and Entertainment. The estimated speaking fee range to book Groove Armada for live events is $100,000 - $200,000. Please contact us for virtual event fees. Groove Armada generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are PinkPantheress, Eimear Noone and Kaytranada. Contact All American Speakers for ratings, reviews, videos and information on scheduling Groove Armada for an upcoming event.

Groove Armada Videos

GROOVE ARMADA 2020 Interview | Edge Of The Horizon
Groove Armada - My Friend
Groove Armada - Superstylin' (Official Music Video)

Groove Armada News

  • How do I book Groove Armada to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Groove Armada for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Groove Armada, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Groove Armada or any other speaker of your choice.
  • How much does it cost to book Groove Armada for a speaking engagement?

    Speaking fees for Groove Armada, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $100,000 - $200,000. For the most current speaking fee to hire Groove Armada, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Groove Armada speak about?

    Groove Armada is a keynote speaker and industry expert who speaks on a wide range of topics such as Music, European Heritage and Entertainment.
  • Where does Groove Armada travel from?

    Groove Armada generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Groove Armada?

    AAE Speakers Bureau has successfully secured keynote speakers like Groove Armada for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Groove Armada for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Groove Armada or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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GROOVE ARMADA

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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.