This session will report the findings of a new research study into what it takes to deliver fundraising success. What characteristics do effective fundraising leaders have and what actions do they typically take in organizations to sustain that success. We'll look at how they manage their teams, develop a culture of organizational learning and the systems and structures to support it. We'll also look at how these individuals think about their fundraising. A session for senior fundraisers or those aspiring to be so.
In this session we review the learning from over 25 years of research on who offers bequests, why they choose to do so and how the idea might best be communicated to donors of varying degrees of wealth. We'll look at the demographics of this form of giving, trends that are currently being seen in that space and what causes charitable bequests to go into wills (or estate documents) and on occasion to be taken out again. We will also look at bequest messaging and some of the latest research using fMRI scanners depicting brain activity when viewing messages of this type. Participants will leave with a much sounder grasp of how to solicit gifts of this type, drawing on the learning from both academic research and the very best from professional practice around the world
In this session I will review what we currently understand about the science of donor loyalty and retention. We'll talk about the key metric of donor lifetime value, how to calculate it and what it can be used to inform. We'll also explore the three major drivers of donor loalty and some of the practicalities of managing a retention program. The session will cover all the latest research and numerous examples of what charities are doing in the USA and UK to retain their donors
We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.
Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.
We respond to most inquiries within 4 hours. Under special circumstances, it may take up to 24 hours.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.