In a world where mediocre will no longer cut it, what are the common strengths that the world’s most dominant brands bring to market? How exactly do top companies innovate to create uncontested market space? Most importantly, what pitfalls do great innovators avoid that most others fall into? Referencing years of research, this inspiring talk examines the surprising links between the world’s most successful businesses and provides actionable ideas and steps to emulate their success. It’s an uplifting and mind-expanding peek into the realm of radical innovation and strategy.
In this fascinating talk, Doug Stephens tackles the future of consumerism. He sheds light on the key shifts in economics, demographics, technology, and media that are completely transforming the consumer landscape, and the very essence of how we buy.
Who the consumer is, in addition to how, where, and even why they shop, is changing rapidly and forever. The way our stores look—and how we interact with them—are constantly in flux. Mobile technology, social commerce, location-based services, machine to machine connection, big data, and and a deluge of developing technologies are all conspiring to forever change how we buy. How do we cope with all these transformations? Stephens shares what smart brands are doing to re-imagine their businesses and capitalize on these historic changes.
90% of the data that exists today was created within the last two years. And while the sheer volume and velocity of data is definitely astonishing, what’s even more compelling is our growing capacity to gather, analyze, and make sense of it all. From social media streams, videos, and reviews to weather, traffic, and machine-to-machine communication, each day a virtual universe of data is being created. Smart brands are honing their understanding of that data and its potential impact on every aspect of their customer’s experience with their brand. This talk will provide a a clear view into the future of retail by examining this new and amazing data deluge and how pioneering brands around the world are turning it into a new world of opportunity.
Douglas Stephens is an expert on retail business strategy, and he brings his wealth of experience and in-depth knowledge to your company in this highly customizable keynote. What are the latest retail trends within your industry or category? How are demographic and technological shifts affecting your customer base? What can your company do to stay ahead of the curve? To help your company excel in the ultra-competitive realm of retail, Stephens is constantly collecting data and case studies—in a variety of fields—to give you strategies that are broad in scope, yet focused in purpose.
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