Event Planning Resources
The resources below were created to help event and meeting organizers create, measure, and expand the potential of corporate events, university events, and association conferences. These reports, ebooks, videos, case studies, and calculators are all available for download. As your trusted partner in the speaker booking process, AAE is committed to helping create engaging and memorable events.
Guides for Successful Event Planning
With the time that goes into planning and executing a great, engaging event, your free time to learn new skills or improve others might be more limited than you’d like. We’ve assembled a list of great resources that can help you on your event planning journey, whether you are an industry veteran or new to the business.
Event Planning Guides
Customer Success Stories
Organizations across industries like technology, financial services, non-profit, and university, leverage the impact that a keynote speaker can make to engage audiences and convey compelling messages to attendees. Here are some examples of the clients we’ve been fortunate to work with who share their success stories.
From the AAE Speaks Blog
- 2025 in Review: Event Trends, Top Speakers, and Client Success
As 2025 winds down, the events landscape feels more energized and imaginative than it has in years. Organizations experimented with new formats, explored future-focused topics, and looked for speakers who could create memorable, meaningful moments for their audiences. Planners also navigated shifting timelines, rising expectations, and evolving ideas about what makes an event successful. The
- Event Highlight: A World-Class Athlete Takes Leaders to the Slopes
This upcoming event transforms the typical speaker engagement into an immersive, on-mountain learning opportunity. Rather than delivering a standard keynote, the guest will guide participants through an interactive ski clinic that blends skill-building, mindset, and real-time coaching in a way few leaders ever get to experience. The host, a global community of senior executives and
- Speaker Spotlight: Top 6 Trending Speakers in November
Booking the perfect speaker often comes down to one thing: timing. We keep track of exciting speaker updates so that you can anticipate the latest trends, topics, and rising stars to bring to your next event. From record-breaking athletes and visionary leaders to acclaimed performers and global changemakers, these featured speakers are shaping conversations across
- America 250: Experts on America’s Founding and Future
On July 4, 2026, the U.S. marks 250 years since the signing of the Declaration of Independence. This anniversary is a rare opportunity to reflect on America’s founding ideals, how they’ve been interpreted, and their meaning today. Organizations nationwide are planning programs around themes like the Constitution, free speech, democracy, and civic engagement. A distinguished
- How to Book a Social Media Influencer for an Event
In today’s digital world, social media influencers are some of the most sought-after event speakers and hosts. From YouTube creators and TikTok trendsetters to Instagram personalities and podcast hosts, influencers bring more than just name recognition; they bring influence, engagement, and community. Whether your goal is to inspire students, motivate employees, or raise awareness for
Speaker Spotlight Videos
Video is a very helpful tool in the busy event organizer’s toolbox. Giving us a sense for personality, speaking style, and topic expertise, speakers who can effectively draw you in through video are highly likely to do the same (or better) in person. Below, you’ll find a series of speaker interviews we did, and we also have compiled playlists featuring some of the top talent in a variety of categories. Check them out below.
DEI speaker Deanna Singh shares valuable insight on building an inclusive workplace.
