Rory Sutherland
Keynote Speaker: Vice Chairman of Ogilvy Group UK & Expert in Digital Technology in Advertising
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Rory Sutherland Biography
Rory is the Vice Chairman of Ogilvy UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency.
He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act.
It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had.
Before founding Ogilvy’s Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Management today and Impact, and also occasional pieces for Wired. He is the author of three books: “The Wiki Man,” available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), the best-selling “Alchemy, The surprising Power of Ideas which don't make Sense,” published in multiple countries and, co-written with his former colleague Pete Dyson, “Transport For Humans” on the behavioural science of transport.
He is the host on the podcast OnBrand with ALF and he has joined forces with MAD//Masters to lead a 12 week CPD accredited personal development programme to help marketers adapt, make sense of accelerated disruption and use the tried and tested recipe of using creativity, innovation and behavioural science to their competitive advantage.
Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London, on the Development committee of the National Gallery and a Patron of Rochester Cathedral.
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Speaking fees for Rory Sutherland, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Rory Sutherland are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Rory Sutherland, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Rory Sutherland speak about?
Rory Sutherland is a keynote speaker and industry expert who speaks on a wide range of topics such as Business Leadership, Environment, Sports Writing, Innovation, Creativity, Business, Authors, Culture and Marketing.
Where does Rory Sutherland travel from?
Rory Sutherland generally travels from Sevenoaks, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
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AAE Speakers Bureau has successfully secured keynote speakers like Rory Sutherland for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Rory Sutherland for your next private or corporate function.
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Rory Sutherland is a keynote speaker and industry expert who speaks on a wide range of topics including Business Leadership, Environment and Sports Writing. The estimated speaking fee range to book Rory Sutherland for live events is $10,000 - $20,000, and for virtual events Below $10,000. Rory Sutherland generally travels from Sevenoaks, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tristram Stuart, Jimmy Wales and Ray Kurzweil. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rory Sutherland for an upcoming event.
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How Framing And Removing Anti-Nudges Can Improve Customer ...
Recently, I had a chance to chat with Rory Sutherland, who is Vice-Chairman of Ogilvy & Mather UK and a cofounder of #ogilvychange, their behavioural ...
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