Matthew Willcox
Keynote Speaker: Author of "The Business of Choice: Marketing to Consumers' Instincts"; Winner of Marketing Book of the Year 2016 & American Marketing Association Prize for Best Books in Marketing
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Matthew Willcox Biography
Matthew Willcox focuses on how insights from behavioral science can help organizations be more successful at influencing the choices they need people to make. In 2007, he founded the Institute of Decision Making, the first think tank that bought behavioral scientists and marketing practitioners together.
He has more than 25 years marketing strategy and human insights experience, working with clients including Levi Strauss, GSK, Novartis, and Unilever. He has provided marketing consultancy for energy efficiency programs with Pacific Gas & Electric and the California Public Utilities Commission. Willcox has spoken at major marketing events in Africa, Asia, Europe, and North America and has run well over 100 workshops round the world on behavioral marketing and choice architecture to help organizations bring a deeper understanding of how humans make choices to their work.
Willcox’s first book, "The Business of Choice" was published by Pearson in 2015 and was named “Marketing Book of The Year” by M&SB, and co-winner of the American Marketing Association’s prestigious Berry Book Prize. The updated second edition was a prizewinner in the 2021 Axiom Business Book Awards.
Contact a speaker booking agent to check availability on Matthew Willcox and other top speakers and celebrities.
Matthew Willcox Speaking Topics
Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are practitioners beginning to understand them. The Business of Choice helps you apply new scientific insights to make your brand or behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
Format: Keynote (40 mins); Workshop (20-40 people; 1 day)
We tend to think about innovation from the perspective of the future. What's new? What's coming down the pipeline? But, paradoxical as it sounds, innovations don't succeed because of their modernity, but because of how well they work with a 6 million year old operating system -- the human mind.
In this session Matthew Willcox, author of "The Business of Choice: Marketing to Consumer's Instincts", a book that explores how what we've learnt from evolutionary psychology reveals how people make choices, applies the same thinking to what makes innovations successful. How do innovations tap into human nature?
Willcox will give examples of innovations that do just this, and explain why. He'll also show how as technology and innovation evolves that surprisingly, it connects better with our more primal, ancient selves.
Format: Keynote (40 mins); Workshop (20-40 people; 1 day)
Matthew Willcox Videos
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How much does it cost to book Matthew Willcox for a speaking engagement?
Speaking fees for Matthew Willcox, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Matthew Willcox, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Matthew Willcox speak about?
Matthew Willcox is a keynote speaker and industry expert who speaks on a wide range of topics such as Retail, Marketing, Creativity, Innovation, Communication, Lifestyle and Fashion.
Where does Matthew Willcox travel from?
Matthew Willcox generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Matthew Willcox?
AAE Speakers Bureau has successfully secured keynote speakers like Matthew Willcox for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Matthew Willcox for your next private or corporate function.
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Matthew Willcox is a keynote speaker and industry expert who speaks on a wide range of topics including Retail, Marketing and Creativity. The estimated speaking fee range to book Matthew Willcox for live events is $10,000 - $20,000. Please contact us for virtual event fees. Matthew Willcox generally travels from San Francisco, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Neil Blumenthal, Scott Halford and Seth Mattison. Contact All American Speakers for ratings, reviews, videos and information on scheduling Matthew Willcox for an upcoming event.
SPEAKING TOPICS
Matthew Willcox Speaking Topics
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How to get your brand chosen: the business of choice
Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are practitioners beginning to understand them. The Business of Choice helps you apply new scientific insights to make your brand or behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
Format: Keynote (40 mins); Workshop (20-40 people; 1 day)
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How to AIign Innovation with Human Nature
We tend to think about innovation from the perspective of the future. What's new? What's coming down the pipeline? But, paradoxical as it sounds, innovations don't succeed because of their modernity, but because of how well they work with a 6 million year old operating system -- the human mind.
In this session Matthew Willcox, author of "The Business of Choice: Marketing to Consumer's Instincts", a book that explores how what we've learnt from evolutionary psychology reveals how people make choices, applies the same thinking to what makes innovations successful. How do innovations tap into human nature?
Willcox will give examples of innovations that do just this, and explain why. He'll also show how as technology and innovation evolves that surprisingly, it connects better with our more primal, ancient selves.
Format: Keynote (40 mins); Workshop (20-40 people; 1 day)
VIDEO
Matthew Willcox Videos
REVIEWS
Matthew Willcox Reviews
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National Renewable Energy Laboratory (NREL) - Sep 14 2023
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