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Matthew Dixon

Matthew Dixon

Keynote Speaker: Founding Partner at DCM Insights; Co-Author of The Challenger Sale, The Challenger Customer & The Effortless Experience

Matthew Dixon Biography

Matt Dixon is one of the world’s foremost experts in sales and customer experience. Known for his ground-breaking research, he is a frequent contributor to Harvard Business Review and is the author of some of the most important business books of the past decade. He is a founding partner of DCM Insights, a boutique consultancy focused on using data and research-backed frameworks to help companies attract, retain and grow their customers.

His first book, The Challenger Sale: Taking Control of the Customer Conversation (Portfolio/Penguin 2011), was a #1 Amazon and Wall Street Journal bestseller and has sold nearly a million copies worldwide and has been translated into a dozen languages. The Challenger Sale has won acclaim as “the most important advance in selling for many years” (SPIN Selling author Neil Rackham) and “the beginning of a wave that will take over a lot of selling organizations in the next decade.” (Business Insider). He is also the author of The Effortless Experience: Conquering the New Battleground for Customer Loyalty (Portfolio/Penguin 2013), which introduced the concept of customer effort reduction and the Customer Effort Score to companies around the world, as well as The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results (Portfolio/Penguin 2015), the celebrated sequel to The Challenger Sale. His newest book, The JOLT Effect: How High Performers Overcome Customer Indecision, was released by Penguin in September 2022.

Matt’s work has been published in the print and online editions of Harvard Business Review on more than twenty occasions. Among his noteworthy HBR articles are “Dismantling the Sales Machine” (November 2013) and “The End of Solution Sales” (July-August 2012), both of which appear in HBR’s 10 Must-Reads on Sales. He is also the author of some of the most widely cited HBR articles on customer experience and customer service, including “Reinventing Customer Service” (November-December 2018), “Kick-Ass Customer Service” (January-February 2017), and “Stop Trying to Delight Your Customers” (July-August 2010).

In addition to his research and writing, Matt is a seasoned practitioner having held executive leadership roles in strategy, new product development, product management, research and innovation for companies like Tethr, Korn Ferry Hay Group and CEB (now Gartner).

He is a sought-after speaker and advisor to management teams around world, having presented his findings at a wide range of industry conferences as well as to hundreds of senior executive teams around the world, including those of many Fortune 500 companies.

Matt holds a Ph.D. from the Graduate School of Public and International Affairs at the University of Pittsburgh as well as a B.A. in International Studies from Mount Saint Mary’s University in Emmitsburg, Maryland. He currently resides in the Washington, D.C. area with his wife and four children.

Contact a speaker booking agent to check availability on Matthew Dixon and other top speakers and celebrities.

Matthew Dixon Speaking Topics

*VIRTUAL: Selling in Uncertain Times

Acclaimed international bestseller Matt Dixon brings key findings and proven methods for how to sell during uncertain times. Based on his research of thousands of sales professionals, Matt can answer the question of why some sales professionals continue to make sales even in an uncertain economy. In this session, Matt will also tackle subjects like:

Why is now different than in 2008? What are the key things that you should be thinking about today to ensure you can get up and running again fast? What are the things that customers are looking for right now? What are the best ways to build consensus for new solutions with dysfunctional buying groups? Matt’s work is based upon exhaustive research of sales reps over multiple industries and geographies and will give you the tools you need to help you today.

Matthew Dixon Videos

Matthew Dixon - Challenge Customer Thinking
Matthew Dixon - Deconstructing the Art of Sales
2013 Insider Summit | Matt Dixon - YouTube

How do I book Matthew Dixon to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Matthew Dixon for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Matthew Dixon, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Matthew Dixon or any other speaker of your choice.

How much does it cost to book Matthew Dixon for a speaking engagement?

Speaking fees for Matthew Dixon, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Matthew Dixon are $30,000 - $50,000 for live events and $20,000 - $30,000 for virtual events. For the most current speaking fee to hire Matthew Dixon, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Matthew Dixon speak about?

Matthew Dixon is a keynote speaker and industry expert who speaks on a wide range of topics such as Strategic Leadership, Business, Sales, Authors, Customer Service, Marketing, Business Leadership, Business Growth, Human Resources, Corporate Strategy and Leadership.

Where does Matthew Dixon travel from?

Matthew Dixon generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Matthew Dixon?

AAE Speakers Bureau has successfully secured keynote speakers like Matthew Dixon for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Matthew Dixon for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Matthew Dixon or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Matthew Dixon is a keynote speaker and industry expert who speaks on a wide range of topics including Strategic Leadership, Business and Sales. The estimated speaking fee range to book Matthew Dixon for live events is $30,000 - $50,000, and for virtual events $20,000 - $30,000. Matthew Dixon generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Doug Lipp and Erik Qualman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Matthew Dixon for an upcoming event.

Matthew Dixon Speaking Topics

  • *VIRTUAL: Selling in Uncertain Times

    Acclaimed international bestseller Matt Dixon brings key findings and proven methods for how to sell during uncertain times. Based on his research of thousands of sales professionals, Matt can answer the question of why some sales professionals continue to make sales even in an uncertain economy. In this session, Matt will also tackle subjects like:

    Why is now different than in 2008? What are the key things that you should be thinking about today to ensure you can get up and running again fast? What are the things that customers are looking for right now? What are the best ways to build consensus for new solutions with dysfunctional buying groups? Matt’s work is based upon exhaustive research of sales reps over multiple industries and geographies and will give you the tools you need to help you today.

Matthew Dixon Videos

Matthew Dixon - Challenge Customer Thinking
Matthew Dixon - Deconstructing the Art of Sales
2013 Insider Summit | Matt Dixon - YouTube

Matthew Dixon Reviews

  • Matt Dixon did an amazing job at our event. He was extremely knowledgeable and everyone attending learned a lot!
    Planet Labs Inc. - Feb 11 2020

  • Great working with your team again! Thank you!
    Intelisys - Mar 15 2019

  • AVIXA - Nov 14 2018

  • Matt was great! We are hoping to bring him back for a follow-up event. Thanks for a great experience!!
    Intelisys - May 18 2018

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