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Earvin “Magic” Johnson

Earvin “Magic” Johnson

Keynote Speaker: Basketball Hall of Famer, Entrepreneur, Philanthropist & Motivational Speaker

Earvin “Magic” Johnson Biography

Having left the basketball court for the boardroom, Earvin “Magic” Johnson has successfully parlayed his skills and tenacity from the court into the business world as Chairman and CEO of Magic Johnson Enterprises (MJE). MJE provides high-quality products and services that focus primarily on ethnically diverse and underserved urban communities.

Still a commanding presence in popular culture, Johnson made history in 2012 when he became co-owner of MLB’s Los Angeles Dodgers. He also co-owns the Los Angeles Sparks of the WNBA, Major League Soccer’s Los Angeles Football Club, and eSports franchise Team Liquid. He continues to expand his influence through his many businesses that include: EquiTrust Life Insurance Company, and SodexoMAGIC, a food service and facilities management company.

The Lansing native is constantly evolving and remaining relevant in a dynamic digital age by broadening his scope into infrastructure and technology. Through a joint-venture fund, Johnson is investing millions of dollars on infrastructure improvement across the United States.

In 2022, Johnson released his first non-fungible token project with Dapper Labs, leading the first ever successful Anthropology set in company history. He is currently expanding his business acumen into the metaverse, announcing his investment and ownership of a football and basketball team with SimWin Sports. He is also one of the leading investors in a number of minority-owned technology companies that include Uncharted Power, an award-winning power and data infrastructure technology company and Jopwell, a diversity and hiring recruiting platform.

The accomplishments and global impact of Earvin “Magic” Johnson are on display in They Call Me Magic, the only first-person account of Johnson’s life from childhood to business. The AppleTV+ project was the top selling documentary series per episode when released in 2022.

Johnson currently serves on the board of directors for Fanatics, a sports licensing company. With his unique positioning as a businessman spanning multiple industries and generations, he aims to help companies expand and foster a positive impact domestically and globally.

Contact a speaker booking agent to check availability on Earvin “Magic” Johnson and other top speakers and celebrities.

Earvin “Magic” Johnson Speaking Topics

The Magic of Creating Meaningful Consumer Experiences

NBA legend Earvin “Magic” Johnson is a Major League Baseball owner, two-time basketball Hall of Famer, Entrepreneur, Philanthropist, and the most powerful African-American businessman in the world. Magic will join us in San Diego to address two of the major themes of DMA2014: engaging with consumers and business as a force for good. As with all great business leaders, Earvin "Magic" Johnson recognized an opportunity and, with his with acute business acumen and unwavering commitment, has not only propelled his company to the status of #1 Brand in Urban America but also transformed Urban America. His unprecedented and innovative Starbucks partnership, alone, served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers.

My Life: An Evening with Magic Johnson

HIV Survivor

Basketball Legend

Earvin “Magic” Johnson Videos

Magic Johnson's practical advice for small businesses
Magic Johnson Credits Larry Bird for Making Each Other Better
Evolve 2019: Magic Johnson

How do I book Earvin “Magic” Johnson to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Earvin “Magic” Johnson for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Earvin “Magic” Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Earvin “Magic” Johnson or any other speaker of your choice.

How much does it cost to book Earvin “Magic” Johnson for a speaking engagement?

Speaking fees for Earvin “Magic” Johnson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Earvin “Magic” Johnson are $200,000 and above for live events and $100,000 - $200,000 for virtual events. For the most current speaking fee to hire Earvin “Magic” Johnson, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Earvin “Magic” Johnson speak about?

Earvin “Magic” Johnson is a keynote speaker and industry expert who speaks on a wide range of topics such as Basketball, Business, Inspirational, Sports Motivation, Olympic Sports, Black Heritage, Health, Business Leadership, Diversity, Athlete, AIDS / HIV, Entertainers, Entrepreneurship, Ethics & Integrity, Healthcare, Personal Growth, Civil Rights, Empowerment, Overcoming Adversity, Peak Performance, Social Activism, Teamwork & Teambuilding, Motivational, Innovation, College, Education, Sports, Non-Profit & Association, Virtual Speakers, Leadership, eSports, Broadcasting, Commencement, Culture, Celebrity, Technology, Television & Film, Finance, Business Growth, Sports Coaching, Entertainment and Thought Leadership.

Where does Earvin “Magic” Johnson travel from?

Earvin “Magic” Johnson generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Earvin “Magic” Johnson?

AAE Speakers Bureau has successfully secured keynote speakers like Earvin “Magic” Johnson for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Earvin “Magic” Johnson for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Earvin “Magic” Johnson or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Earvin “Magic” Johnson is a keynote speaker and industry expert who speaks on a wide range of topics including Basketball, Business and Inspirational. The estimated speaking fee range to book Earvin “Magic” Johnson for live events is $200,000 and above, and for virtual events $100,000 - $200,000. Earvin “Magic” Johnson generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Alex Rodriguez and Marc Randolph. Contact All American Speakers for ratings, reviews, videos and information on scheduling Earvin “Magic” Johnson for an upcoming event.

Earvin “Magic” Johnson Speaking Topics

  • The Magic of Creating Meaningful Consumer Experiences

    NBA legend Earvin “Magic” Johnson is a Major League Baseball owner, two-time basketball Hall of Famer, Entrepreneur, Philanthropist, and the most powerful African-American businessman in the world. Magic will join us in San Diego to address two of the major themes of DMA2014: engaging with consumers and business as a force for good. As with all great business leaders, Earvin "Magic" Johnson recognized an opportunity and, with his with acute business acumen and unwavering commitment, has not only propelled his company to the status of #1 Brand in Urban America but also transformed Urban America. His unprecedented and innovative Starbucks partnership, alone, served as the catalyst for redevelopment in urban communities and is literally the blueprint for Corporate America’s engagement and success with urban consumers.

  • My Life: An Evening with Magic Johnson

  • HIV Survivor

  • Basketball Legend

Earvin “Magic” Johnson Videos

Magic Johnson's practical advice for small businesses
Magic Johnson Credits Larry Bird for Making Each Other Better
Evolve 2019: Magic Johnson
Earvin "Magic" Johnson: Understand Your Customers and Over-Deliver

Earvin “Magic” Johnson Reviews

  • Snowflake - Feb 21 2024

  • Chapman University - Oct 05 2023

  • TIAA - Mar 28 2022

  • This is the second year we have worked with All American Entertainment and we have enjoyed the process both times. The speakers are always wonderful and add a lot of value to our conference. Katie is great to work with, she gives relevant suggestions when we are searching for our next keynote (Magic was one she added to our list) and makes the proposal process easy. Edie was a wonderful contact throughout the year. She always answers our questions extremely fast, and we felt prepared to work with the speaker when the conference came around.
    MINDBODY, Inc. - Oct 06 2017

  • The Php Agency - Feb 03 2017

Earvin “Magic” Johnson News

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EARVIN “MAGIC” JOHNSON

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.