Lisa Baird

Former Chief Marketing Officer of the U.S. Olympic Committee; Chief Marketing Officer of New York Public Radio

Lisa Baird Biography

Lisa Baird is the Chief Marketing Officer of New York Public Radio. Baird leads marketing and audience development, sponsorship and communications teams, increasing audience size and diversity and more.

Prior to this position, she was the Chief Marketing Officer of the U.S. Olympic Committee. As the USOC's Chief Marketing Officer, Baird directs the USOC's Sales and Marketing Division and oversees the development of innovative corporate sponsorship and licensing programs that deliver maximum return-on-investment to the USOC's family of Corporate Partners, while leveraging the unique attributes of the U.S. Olympic Team brand. A speaker exclusively represented by Leading Authorities, Lisa Baird addresses non-traditional marketing strategies and messaging.

Baird joined the USOC from Brand Value Advisors, a consultancy advising private equity, merger and acquisition, and venture capital clients. From 2005-07, Baird served as Senior Vice President, Marketing and Consumer Products for the National Football League (NFL), where she directed the league's consumer products, direct marketing, e-commerce, entertainment marketing and advertising programs. She oversaw a portfolio of more than 150 licensees that delivered $3 billion in retail sales. Baird developed the league's first consumer generated ads for the 2006 Super Bowl, launched the league's first youth and Hispanic websites and helped develop NFLShop.com into one of the premier e-commerce sites in sports. She also launched the first virtual sports world for kids, NFLRushZone.com.

From 1999-2005, Baird worked at IBM, first as Vice President, Advertising and then as Senior Vice President, Worldwide Marketing Communications. She led IBM's global marketing initiatives, including the development and execution of advertising, sports marketing, direct marketing, digital marketing and media campaigns in 70 countries. Additionally, she was responsible for the IBM e-business campaign which won the 2006 Grand Effie award as well as numerous advertising, direct marketing and web awards.

From 1996-99, Baird held a series of marketing positions at General Motors, including serving as Chief Creative Officer of e-gm. Prior to that, she worked in positions with leading consumer products companies including Bristol Meyers Squibb, Johnson & Johnson and Procter & Gamble.

Baird is a graduate of Penn State University with both a Bachelor of Arts and Masters of Business Administration degree. She was named one of the top Business-to-Business Marketers in 2004 and serves on the Penn State Center for Sports Business and Research Advisory Board. She and her husband, Bob Baird, live in Connecticut with their three children.

Contact a speaker booking agent to check availability on Lisa Baird and other top speakers and celebrities.

Lisa Baird Videos

NYU Sports and Society Panel -- The Lasting Impact of Sports ...
2015 Alumni Fellows: Lisa Baird, 1982, 1984g

How to book Lisa Baird?

Our booking agents have successfully helped clients around the world secure talent like Lisa Baird for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Lisa Baird, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Lisa Baird or any other celebrity of your choice.

How much does it cost to book Lisa Baird?

Booking fees for Lisa Baird, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Lisa Baird, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Lisa Baird?

All American Entertainment has successfully secured celebrity talent like Lisa Baird for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Lisa Baird for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Lisa Baird or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Lisa Baird or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Lisa Baird is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Lisa Baird for your event is $20,000 - $30,000. Lisa Baird generally travels from Connecticut, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Viola Davis, Amy Poehler, Amy Schumer, Rashida Jones and Julia Louis-Dreyfus. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lisa Baird for an upcoming event.

Lisa Baird Videos

NYU Sports and Society Panel -- The Lasting Impact of Sports ...
2015 Alumni Fellows: Lisa Baird, 1982, 1984g
BOOKING INFORMATION REQUEST
LISA BAIRD

We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.

Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.

Tell us about your event!

We respond to most inquiries within 4 hours. Under special circumstances, it may take up to 24 hours.


Speakers Similar to Lisa Baird

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.