Jennifer Aaker

Professor of Marketing at the Stanford Graduate School of Business & Author of "The Dragonfly Effect"

Jennifer Aaker Biography

A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research focuses on the psychology of time, money and happiness — specifically how people choose to spend their time and money, and when and why those choices are associated with lasting value. She also empirically explores the power of story and how stories can be used to achieve success in business and in life. Jennifer has done significant research around small acts and how they can create significant change, especially when fueled by digital and social media. Noted for her early work on the dimensions of brand personality, Aaker’s current research is rooted in the psychology of choice and the shifting meaning of happiness. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.

Aaker teaches courses at Stanford’s Graduate School of Business and Hasso Plattner Institute of Design (“d.school”) such as “Building Innovative Brands” (with Chris Flink, IDEO), The Innovation Playbook, Designing Story in a Digital World, and Rethinking Purpose. She co-authored the award-winning book “The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Impact” with her husband (to whom she is surprisingly still happily married), and has served on the Advisory Board of early stage startups and companies, from ADAY to Google X.

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Jennifer Aaker Videos

Rethinking Happiness with Dr. Jennifer Aaker, General Atlantic ...
Jennifer Aaker: The Power of Story
Jennifer Aaker: Harnessing the Power of Stories

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All American Entertainment has successfully secured celebrity talent like Jennifer Aaker for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Jennifer Aaker for your next private or corporate function.

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Jennifer Aaker is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Jennifer Aaker for your event is $30,000 - $100,000. Jennifer Aaker generally travels from Stanford, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Viola Davis, Amy Poehler, Amy Schumer, Rashida Jones and Julia Louis-Dreyfus. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jennifer Aaker for an upcoming event.

Jennifer Aaker Videos

Rethinking Happiness with Dr. Jennifer Aaker, General Atlantic ...
Jennifer Aaker: The Power of Story
Jennifer Aaker: Harnessing the Power of Stories
Jennifer Aaker: Pursuit of happiness #INKtalks
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