Jeffrey Rayport
Keynote Speaker: Faculty at Harvard Business School; Expert in Strategy, Execution, Customer Service and Brand Loyalty
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Jeffrey Rayport Biography
Jeffrey F. Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the MBA and Executive Education programs.
Prior to HBS, Rayport was as an operating partner at Castanea Partners, a private equity firm specializing in retail and consumer brands. He was founder and CEO of Marketspace LLC, a digital advisory firm, and co-founder of Monitor Executive Development, a custom education business. He was a Senior Partner at Monitor Deloitte. Rayport was also a co-founder of several corporate universities, including at Omnicom Group, Bertelsmann AG, and Amgen.
Earlier in his career, Rayport was a faculty member at HBS for nearly a decade. While at HBS, he developed the first MBA-level e-commerce course in the US, enrolling nearly a thousand MBAs. In creating the course, Rayport authored over a hundred case studies, articles, and notes. Business plans written by students in his course gave rise to many start-ups, including Yahoo!
Prior to his leave from HBS, Rayport coined the concept/term “viral marketing.” He was also voted Outstanding Professor for three years in a row by the HBS Students Association.
Rayport has published a series of leading MBA-level textbooks on strategy in the networked economy with McGraw-Hill and also a bestseller with Harvard Business Press on reinventing service businesses. He has been a regular contributor to Harvard Business Review and Bloomberg BusinessWeek, and his writing has appeared in CIO, Financial Times, Fast Company, Forbes.com, CBS MarketWatch, McKinsey Quarterly, Strategy & Business, and MIT Technology Review.
He has served as a director of public and private corporations, including AGENCY.com (ACOM), Andrews McMeel Universal; Be Free (BFRE); CBS MarketWatch (MKTW), Conversant (CNVR); GSI Commerce (GSIC), iCrossing, International Data Group; Hanley Wood; MediaMath; Linkwell Health; Monster Worldwide (MWW); Receptiv; and Shoprunner. He is a trustee of the Peabody Essex Museum in Salem, MA, and a trustee of WGBH in Boston, MA; chair of the board of From the Top (the #1 U.S. classical music radio and TV program, distributed through NPR and PBS) in Boston; and an Overseer of Beth Israel Deaconess Medical Center in Boston.
Rayport earned an A.B. at Harvard College; an M.Phil. in International Relations at the University of Cambridge (U.K.); and an A.M. and Ph.D. in Business History at Harvard University.
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Jeffrey Rayport Speaking Topics
Many senior leadership teams find themselves wanting productive leadership and facilitation when addressing current strategies or developing new ones. Others want to develop themselves or their direct reports through case study-style discussions. These sessions may have an agenda, goals, and objectives set in advance, but the ultimate outcome is, in effect, “co-created” by executives in highly interactive sessions with one another. As the founder of multiple custom corporate universities, and a three time winner of Harvard Business School’s Best Professor award, Rayport is uniquely qualified and highly experienced in leading high-impact interactive strategic planning sessions and corporate retreats
From digital kiosks to pop-up stores and websites to mobile sites, the automation of services has arrived. Economists long prophesized that this could never occur. Why? Because the “human factor dependency”—employees interacting with customers on the front line—was supposed to make it impossible to drive the kind of productivity gains through automation that transformed agriculture 200 years ago, manufacturing 100 years ago, and data processing 50 years ago. It is the job of every corporate leader to understand this sea-change in the delivery of services and envision how they will compete in a future governed by the intelligent division of labor between people and machines.
Nothing is more critical to business than customer engagement. In an economy with too much of everything—in which products, services, and brands become commodities overnight—engagement is the key to unlocking demand. It’s how brands compete for the time, attention, and purchasing power of customers. Engagement has radically changed as a result of the digital world. Now, companies must find ways to exploit network effects, form factors, integration of multiple channels, laser sharp (vertical) customer focus, and spark social interaction and networking. Understanding the new rules of engagement will help executives and managers alike build more compelling brands.
There is no such thing as Caveat Emptor in today’s contested markets. Marketing communications only goes so far. Now, products must deliver distinctive branded experiences and services must find ways to “live the brand.” BMW doesn’t just talk about the “ultimate driving machine”; it delivers the message experientially in every car it sells. Likewise, OXO doesn’t spend a great deal of money promoting Good Grips kitchen implements; the culinary products deliver the message and the brand themselves. Many paradigmatic examples are Web companies: Google has built a Top 3 global brand with no marketing. Simply put, no one can afford to sell products or services resulting in buyer’s remorse. Markets are too contested for companies to ignore advertise brands in ways that don’t engender trust. And trust derives from a disciplined alignment of what’s promised and what’s delivered.
From private sale sites like GILT and RueLaLa to flash sale sites like Groupon and LivingSocial, we are witnessing a renaissance of innovation in e-commerce. Call it e-Commerce 2.0. Anyone who manages a site or retail presence—and who is under pressure to respond intelligently to new developments in the online world—needs an overview of the emerging e-commerce landscape. From the importance of a social media strategy in engaging stakeholders to focusing on the tactics of today’s e-commerce juggernauts, Jeffrey Rayport emboldens audiences with the tools necessary to navigate this rapidly evolving online landscape.
Jeffrey Rayport Videos
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Our experienced booking agents have successfully helped clients around the world secure speakers like Jeffrey Rayport for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jeffrey Rayport, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jeffrey Rayport or any other speaker of your choice.
How much does it cost to book Jeffrey Rayport for a speaking engagement?
Speaking fees for Jeffrey Rayport, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $20,000 - $30,000. For the most current speaking fee to hire Jeffrey Rayport, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Jeffrey Rayport speak about?
Jeffrey Rayport is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Innovation, Business Leadership, Customer Service, Business Growth, Strategic Leadership, Authors, Marketing, Personal Growth, Leadership, College, Data, Professors, Technology and Corporate Strategy.
Where does Jeffrey Rayport travel from?
Jeffrey Rayport generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Jeffrey Rayport?
AAE Speakers Bureau has successfully secured keynote speakers like Jeffrey Rayport for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jeffrey Rayport for your next private or corporate function.
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Jeffrey Rayport is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Innovation and Business Leadership. The estimated speaking fee range to book Jeffrey Rayport for live events is $20,000 - $30,000. Please contact us for virtual event fees. Jeffrey Rayport generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Tim Sanders and Mark C. Thompson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jeffrey Rayport for an upcoming event.
SPEAKING TOPICS
Jeffrey Rayport Speaking Topics
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Discussion Leadership and Facilitation
Many senior leadership teams find themselves wanting productive leadership and facilitation when addressing current strategies or developing new ones. Others want to develop themselves or their direct reports through case study-style discussions. These sessions may have an agenda, goals, and objectives set in advance, but the ultimate outcome is, in effect, “co-created” by executives in highly interactive sessions with one another. As the founder of multiple custom corporate universities, and a three time winner of Harvard Business School’s Best Professor award, Rayport is uniquely qualified and highly experienced in leading high-impact interactive strategic planning sessions and corporate retreats
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The Future of Service
From digital kiosks to pop-up stores and websites to mobile sites, the automation of services has arrived. Economists long prophesized that this could never occur. Why? Because the “human factor dependency”—employees interacting with customers on the front line—was supposed to make it impossible to drive the kind of productivity gains through automation that transformed agriculture 200 years ago, manufacturing 100 years ago, and data processing 50 years ago. It is the job of every corporate leader to understand this sea-change in the delivery of services and envision how they will compete in a future governed by the intelligent division of labor between people and machines.
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Six Essential Principles of Customer Engagement
Nothing is more critical to business than customer engagement. In an economy with too much of everything—in which products, services, and brands become commodities overnight—engagement is the key to unlocking demand. It’s how brands compete for the time, attention, and purchasing power of customers. Engagement has radically changed as a result of the digital world. Now, companies must find ways to exploit network effects, form factors, integration of multiple channels, laser sharp (vertical) customer focus, and spark social interaction and networking. Understanding the new rules of engagement will help executives and managers alike build more compelling brands.
-
Make Your Products Ambassadors for Your Brand
There is no such thing as Caveat Emptor in today’s contested markets. Marketing communications only goes so far. Now, products must deliver distinctive branded experiences and services must find ways to “live the brand.” BMW doesn’t just talk about the “ultimate driving machine”; it delivers the message experientially in every car it sells. Likewise, OXO doesn’t spend a great deal of money promoting Good Grips kitchen implements; the culinary products deliver the message and the brand themselves. Many paradigmatic examples are Web companies: Google has built a Top 3 global brand with no marketing. Simply put, no one can afford to sell products or services resulting in buyer’s remorse. Markets are too contested for companies to ignore advertise brands in ways that don’t engender trust. And trust derives from a disciplined alignment of what’s promised and what’s delivered.
-
The Future of Online Business: Envisioning Next Generation e-Commerce
From private sale sites like GILT and RueLaLa to flash sale sites like Groupon and LivingSocial, we are witnessing a renaissance of innovation in e-commerce. Call it e-Commerce 2.0. Anyone who manages a site or retail presence—and who is under pressure to respond intelligently to new developments in the online world—needs an overview of the emerging e-commerce landscape. From the importance of a social media strategy in engaging stakeholders to focusing on the tactics of today’s e-commerce juggernauts, Jeffrey Rayport emboldens audiences with the tools necessary to navigate this rapidly evolving online landscape.
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Jeffrey Rayport Videos
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