Jeff Lanza

How to Feed the Media Without Getting Your Arm Chewed Off

When a crisis occurs in any company, across any industry, there are in reality two separate crises. The first is the immediate problem that caused the crisis in the first place. The second crisis can far outlive the first and potentially destroy a company. The second crisis involves the public's perception of what happened, how it happened and what was done to fix it and ensure their safety and well being.

The clear and concise communication of information to the media, who in turn delivers these messages to multiple audiences including the public, regulators, your stockholders and your board of directors, is of crucial importance.

This presentation instructs managers and communicators the importance of effective communication in a crisis and how to ensure this is accomplished in a media climate of instant traditional news and user generated news reporting through social media such as Twitter and YouTube.

This presentation includes specific instruction on how to deal with the media during a crisis, what they expect from companies, and how to develop and deliver clear messages that can mitigate the stresses that may be placed on the public as a result of your company's crisis.

Following the presentation, audience members will be able to:

• Quickly determine what communication actions they should take during a crisis and what information is crucial to communicate to internal and external audiences.

• Be able to effectively communicate in times of crisis through the development of key themes and messages.

• Be able to prepare for media communications in live and taped segments and in confrontational and non-confrontational settings.

• Be able to plan and implement a strategy for effective use of social media during a crisis.* Mr. Lanza has a unique connection to the Kansas City Massacre. Throughout his career as an FBI Agent, he held the badge that was once carried by FBI Agent Frank Smith, who was present at the Massacre in 1933.

Staying Safe in a New Era of Communication

Monumental shifts in technology have dramatically changed the way we communicate. Facebook's 400 million users, if measured as a country, would be the world's third largest. The fastest growing category of Facebook users is not generation X or Y, it is baby boomers. Are they prepared to deal with increasing risks that social media present?

As with any other crime, more users mean more targets. Scammers and identity thieves are using social networking sites to target the unsuspecting who have let their guard down because they think they are talking to their "friends".

This presentation covers the world of fraud in social media, identity thieves, and cyber-crime with a special emphasis on the increasingly popular networking sites such as Facebook, LinkedIn and Twitter.

Without being overly technical, the program is informative and entertaining and will help the audience employ best practices to be safe in Web 2.0 and beyond.

Following the presentation, audience members will be able to:

• Identify specific ways criminals obtain personal information from individuals on social networking sites.

• Identify practices to prevent personal information from being compromised.

• Prepare specific actions to take if your personal information is breached.

• Take specific steps to avoid being the victim of identity theft, cyber fraud and social networking fraud.

Identity theft is one of the fastest growing crimes in the United States. Victim's lives can be turned upside down by the time-consuming, hassled-filled experience of repairing their good name. This presentation focuses on identifying how criminals steal identities and demonstrates the simple steps individuals can employ to keep their identities safe. The presentation assists employees in identifying and protecting personal information in their personal lives and helps keep them safe from the plethora of scams and frauds that pervade our society. It is focused on a solution oriented approach based on real life examples. During the presentation, Mr. Lanza provides numerous resources and specific tips and recommendations.

Following the presentation, audience members will be able to:

• Identify specific ways criminals obtain personal information from individuals

• Identify information management practices to prevent personal information from being compromised.

• Prepare specific actions to take if your personal information is breached.

• Check and monitor a personal credit file and determine the personal necessity of fraud alerts, credit monitoring, and credit freezes.

Stopping Identity Theft Before it Stops Your Business. Organizations at all levels are a repository of personal information. That information, whether it is stored electronically or physically, is the target of identity thieves. One of the fastest growing crimes in the United States, identity theft can have dire effects on the victim and the entity whose security was breached. The audience will leave with a better understanding of the four key components of an effective security program: physical, personnel, information and computer. They will be empowered with a more complete knowledge of what they can do to protect the personal information of their business and specific actions they can take to reduce their vulnerabilities to information breaches.

Following the presentation, audience members will be able to:

• Develop and implement an effective corporate and departmental security policy that helps deter and prevent identity theft.

• Implement effective procedures and techniques to protect digital media from identity theft.

• Implement effective procedures and techniques to protect physical documents from identity theft.

• Minimize the risk of an employee's misuse of stored personal information.

How to Prevent the Extinction of the Ethical Business Leader. This presentation provides an educational framework which will help the audience remain personally vigilant against ethical lapses in relation to their corporate responsibility. A personal commitment to a high standard of ethics and integrity is extremely important to protect the future of any organization. While chronicling failures of integrity from the cubicle to the executive suite, this presentation provides a positive framework for ethical leadership in any organizational role.Examples from the real world helps participants use the power of long-term thinking, projective empathy, and courage to navigate toward personal and corporate goals with their morality and integrity intact.

Following the presentation, audience members will be able to:

• Recognize and help impede the effect of four factors that lead to unethical behavior.

• Prevent unethical behavior through recognition of early warning signs in the life cycle of lost integrity.

• Foster a culture of personal and corporate integrity by helping their employees adapt a long-term philosophy, projective empathy and ethical decision making in difficult and ambiguous situations.

• Facilitate the affirmation of ethical leadership in all corporate roles through a renewed sense of accountability, truthfulness, a commitment to priorities and a well defined mission.