Over the course of nine albums, at a time when the music industry is undergoing a top-to-bottom transformation, Granger Smith has been building a career that is truly groundbreaking. With sold-out national tours, a social media following of more than four million, and YouTube views exceeding 35 million, he has amassed an audience that is purely organic and rabid. He has continually searched for new and innovative ways to connect with his fans and —one by one, room by room — built a national following, which also caught the attention of Nashville’s powerhouse label-group BBR Music Group. It is this dynamic path to success and national demand that recently landed Granger as the flagship artist, along with Trace Adkins, of BBR’s Music Group’s newest imprint, Wheelhouse Records..
With the release of the 4X4 EP (May 4, 2015), Smith is taking the next step in a voyage that is both visionary and classically old-school. The EP, a preview of Smith’s Wheelhouse Records full-length album debut coming early next year, was introduced with the single “Backroad Song,” which sold over 32,000 downloads in its first week of release and entered the iTunes Country Singles chart at Number Two, the iTunes Canada Country Chart at Number One and the Billboard Country Digital Sales Chart at Number Four. Mainstream country radio has heavily supported “Backroad Song” as the track was the second most added single for two consecutive weeks with 89 total station adds (over 53% of the combined reporting panel). Granger has been tapped as an iHeartCountry Radio “On The Verge” artist and for CBS Radio’s competitive “Launch Program.”
“Expectations are raised with each album, but this one is different,” says Smith. “It shocked us when Dirt Road Driveway debuted at Number One — we kept thinking, ‘People are going to wake up and figure out that they’re following the wrong guy!’ But no one wants to take a step back, so this time there’s some pressure, and I embrace that, because it means you have a good business rolling.”
For the songs on 4X4, Smith also brought in producer Frank Rogers, known for his multi-platinum work with Brad Paisley, Darius Rucker, and Josh Turner. “Frank’s a smart guy,” says Smith. “He saw quickly what we were doing and who we were speaking to, and he understood that. He said, ‘I dig what you’re doing, I like the way you’re building your business model differently, and I want to be a part of it.’ “
“I have been a friend and fan of Granger’s for a long time,” adds Rogers. “He is honest, heartfelt, and down-right hilarious. I feel the sky is the limit for Granger, and I’m proud to be along for the ride.”
Smith earned the respect of a pro like Rogers the same way he is winning over fans, peers, and the press—with ten years' worth of music that is self-written, self-recorded, self-produced, and independently released. Those recordings have been backed up by relentless, grassroots touring, with Smith working tirelessly, night after night, to bring his songs to a constantly expanding, passionate and dedicated fan base. Not that he claims any of this was his original intention.
“When I first started, we were trying to go by the usual path, but it never came out that way,” he says. “Everything we needed, whether it was a booking agent or a video budget, we couldn’t get, so we just decided to do it ourselves and try to do it better. And we made some magic that way, and created something that wasn’t being done.”
Smith prides himself on continuing to find alternate means to reach his fans. His YouTube docu-series, “Yee Yee TV,” gives fans an inside look at life on the road with his band and crew. He even has a regular weekly television segment, "Dip 'Em and Pick 'Em," on Inside College Football on CBS Sports Network. Season three debuted in September.
So when he sees so many of today’s artists lamenting the state of the music business, Smith’s initial reaction isn’t entirely sympathetic, but he also knows that his approach isn't for everyone. “I’ve realized that it does take a certain personality to pull this off successfully," he says. "I enjoy the challenge of gaining listeners and fans. A lot of artists hate the business side, I just happen to love it.”
The most dramatic example of Smith’s innovative approach to his career was the creation of his beloved alter ego Earl Dibbles, Jr., first popularized through a simple monologue video, then given songs of his own and more and more attention as his popularity grew. The polar opposite image of the singer (who is actually a graduate of Texas A&M), Earl is given the spotlight on 4X4’s “City Boy Stuck,” but Smith is also aware that he can’t always count on the character’s novelty appeal.
“At some point, I know that Earl has some form of shelf life, and that challenges me to make the Granger side stronger and stand on its own,” he says. “Earl exists best as a black-and-white contrast against the Granger show. So it’s on me to make the best Granger music I can, and have Earl in small portions, enough to satisfy people and keep us rolling.”
In parallel to his music, Smith has also devoted his time to charity and activism work, focusing on numerous efforts for the military, including appearances in the war zones of Iraq and Kuwait and his annual (four years and counting) 100-mile Boot Walk. “It’s all been a journey for me,” he says. “I want to raise awareness and patriotism, something to keep our future generations able to chase the dreams that we can.”
“I know how important giving back to the community is, because this business is all about community, about the people who come to the shows. If that stops, my career stops — my career hasn’t been built up by a big machine pumping it out; it’s been built boots on the ground, practically going door-to-door. So we live or die on that community, and giving back to them is my livelihood.”
As his “Yee Yee Nation Tour” rolls on, breaking attendance and merchandise sales records along the way, Smith sees that this is his time. Breaking rules, defying trends, he is carving his own path, and is ready to catapult forward on his own terms.
“I’ve learned that it’s not about talent or work ethic,” he says. “A lot of guys have talent and work hard — that just gets you in the door. But after that, there’s so much strategy. My talent is just good enough to get me in the game. But then it’s up to you how you’re going to play.”
Granger Smith is playing to win. And as his challenges get bigger, so do his victories.
How to book Granger Smith?
Our booking agents have successfully helped clients around the world secure talent like Granger Smith for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Granger Smith, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Granger Smith or any other celebrity of your choice.
How much does it cost to book Granger Smith?
Booking fees for Granger Smith, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Granger Smith, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
Who is the agent for Granger Smith?
All American Entertainment has successfully secured celebrity talent like Granger Smith for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Granger Smith for your next private or corporate function.
What is a full-service talent booking agency?
All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Granger Smith or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Granger Smith or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
Granger Smith is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Granger Smith for your event is $50,000 - $75,000. Granger Smith generally travels from Texas, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Viola Davis, Amy Poehler, Amy Schumer, Rashida Jones and Julia Louis-Dreyfus. Contact All American Speakers for ratings, reviews, videos and information on scheduling Granger Smith for an upcoming event.
We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.
Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.