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George Lucas, PhD

George Lucas, PhD

Keynote Speaker: Director of Coaching and Learning, Schul Baker Partners

  • Travels From:
  • Speaking Fee:
    Live Event Fee: Below $10,000
    Virtual Event Fee: Below $10,000
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George Lucas, PhD Biography

George Lucas has been active in business education, executive development, and organizational consulting since the early eighties. An MBA and Ph.D. graduate of Columbia, he accepted a faculty position with Texas A&M University, where he served as one of the founding members of the internationally recognized, Center For Retailing Studies. In 1995 and 1996 he was honored as one of U of M's outstanding educators. George is the author of several leading books, including Marketing Strategy Text , Marketing Strategy and Plans , A Lens For Life , and Symbiotic Selling. George's presentations energize people with the skills necessary to succeed in today's challenging marketplace. He is highly regarded as a speaker, and is an expert in marketing strategy.

Most Requested Topics:

Strategic Alliances: "Building Productive Trade Alliances in a Turbulent Business World." This program investigates the reasons organizations are rushing to form more alliances and what must be done to make these alliances exceed all parties needs and expectations.

Collaborative Negotiation: "Negotiating For Better Solutions through a Win-Win Approach." This material takes a thorough look at the role of negotiation in relationships today, and lays the foundation for success using the win-win or collaborative approach. While win-win has been mistakenly seen by hard-ball negotiators as playing a strong hand weakly, in reality it is the key to growing the size of everyone's solution.

Marketing Strategy: "Recognizing and Capitalizing on Market Opportunities." Most organizations today struggle with how to maintain or infuse growth in their business. This program covers how to capitalize on opportunities, providing direction in assessing the fit of opportunities to an organization's mission and competencies.

Personal Strategic Planning: "Personal Strategic Planning for Success With Balance." More roles and fewer resources are a formula for life crisis that most employees face today. This life-changing program gives participants a process and workbook to plan all their SLUs (Strategic Life Units) for greater happiness and success in all their roles.

Retailing: "Attracting Profitable Consumers in Retailing's New Era." With more retail space chasing a highly fickle and situational customer, this program provides retail managers and employees with direction on how to position and operate their stores to attract and retain business at higher margins.

Profit-Impact Selling: "Are You Building Sales or Building Relationships? Your Future Rests With The Answer." This program contrasts the strategy and required skill sets for short-term transactional selling and consultative relationship building. All signs point to a much greater role for the latter in firms that will survive and prosper into the next century. Skills addressed here are key for firms wanting more dynamos than dinosaurs.

Category Management: "A Proven Process To Deliver Greater Customer Loyalty, also Profitable for Vendors and Retailers." Many manufacturers, wholesalers, and retailers see category management as a quick fix for all that ails marketing channels. This program provides a realistic overview of what this most recent customer focus catalyst can and cannot do, and what it will take to make it work.

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George Lucas, PhD Videos

Dr. George Lucas - The Compromise Tactic
Dr. George Lucas - The E.A.S.Y. Treatment for Negotiaphobia
Dr. George Lucas - The 4 Negotiation Strategies

How do I book George Lucas, PhD to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like George Lucas, PhD for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for George Lucas, PhD, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for George Lucas, PhD or any other speaker of your choice.

How much does it cost to book George Lucas, PhD for a speaking engagement?

Speaking fees for George Lucas, PhD, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book George Lucas, PhD are Below $10,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire George Lucas, PhD, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does George Lucas, PhD speak about?

George Lucas, PhD is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Customer Service, Health and Marketing.

Where does George Lucas, PhD travel from?

George Lucas, PhD generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for George Lucas, PhD?

AAE Speakers Bureau has successfully secured keynote speakers like George Lucas, PhD for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book George Lucas, PhD for your next private or corporate function.

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AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host George Lucas, PhD or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


George Lucas, PhD is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Customer Service. The estimated speaking fee range to book George Lucas, PhD for live events is Below $10,000, and for virtual events Below $10,000. George Lucas, PhD generally travels from Dallas, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Afterburner and Sam Silverstein. Contact All American Speakers for ratings, reviews, videos and information on scheduling George Lucas, PhD for an upcoming event.

George Lucas, PhD Videos

Dr. George Lucas - The Compromise Tactic
Dr. George Lucas - The E.A.S.Y. Treatment for Negotiaphobia
Dr. George Lucas - The 4 Negotiation Strategies
Professional Negotiation Strategies
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