Dr. Kevin Elko

Many people fail in areas of their lives because they understand something objectively but not subconsciously. This disconnect occurs because of The Human Limbic System, which controls all beliefs that drive our reactions that powers our behaviors. And, really, what else is there except for our beliefs which power our behavior? Some say that attitude is everything, but not many know that attitude is not a gene but rather a muscle needing exercise. And like any muscle, if it is not subjected to a workout every 48 to 70 hours, that muscle will atrophy, will shrink, thus becoming smaller and weaker.

At the University of Alabama in the weight room for the football team, with whom Dr. Elko works, hangs a sign over the doorway: “Overtraining will not undo poor nutrition.” Likewise, a person’s mastery of technology or of anything in life cannot “undo” a poor attitude. Strengthening that “attitude” muscle (which stems from one’s beliefs) comes only with constant exercise.

In his seminar, Dr. Elko discusses our beliefs and how we make them. He teaches participants how to develop the tools they need to exercise that attitude muscle, how to manage their belief system, how to strengthen and feed that attitude muscle in order to build it into the fabric of their being, so that development and growth take place subconsciously and continuously.

In this seminar, we discuss how the words that come out of our mouth have a direct relationship to our health and our wealth.

We can go to the next level by changing what we speak – moreover, being intentional and having a “Go to Script” ready to start each day out having the words that will roll off our tongue all day planned. The phrases: keep the main thing the main thing, trust, nothing to gain nothing to fight for and fight weary are all suggested as words we can say “out loud:” all day long to improve our effectiveness.

A sign hangs on the wall in the weight room at the University of Alabama football team:

Poor nutrition cannot be undone by over-training.

Similarly, poor interaction skills cannot be undone simply by mastering technology in your chosen field. Interaction is a skill paramount in every other field. For example, the 3 reasons people chose physicians are for (1) affability, (2) availability and (3)ability, in this order. Furthermore, people decide on #3, ability, based on #1, affability (i.e., likeability).

In addition, all winners use processes and systems: repeatable, observable behaviors.

This seminar has become a most requested favorite, especially of insurance companies and financial services companies handling the challenges of their field. This seminar is geared toward leaders and service people in the field, to enable them to take challenges and turn their challenges into wins.

These are not tough times they are changing times, this is a very important distinction because as one labels they tend to adopt a set of behaviors that follow their label. However, this truth does not necessarily make life easier because the fact of the matter is few really know how to change. Last week a woman who was in tears was describing how her mother was telling her how she has emphysema and cancer while she was smoking a cigarette. I do not think there is such a thing as will power, but there is a specific set of skills that one uses to change. This talk outlines how the participant identifies the changes in their world and develops mental strategies to do the changes needed to become effective again, they (1) develop a new vision, (2) clear thoughts away that are not the new vision and (3) adhere to a system that gets them to the vision including asking for business they are entitled to. This talk describes how we need a season of change in our life to address the current challenges.

It is easy to sit and constantly analyze the problem along with the mass media. The winners however look for a solution. It is the difference between being an over-developed survivor or a developed achiever. This discussion presents a five-step system of first creating a vision of what you want to accomplish. Next we discuss techniques on how to make the vision clear and keep that vision in front of them daily. Next the participant is taught to remove the thoughts in their head that are keeping them from achieving their vision, which is called mental clutter. The third step is to develop and stay on a concrete process and techniques are shown so the participant does not vary. And finally, we discuss how to recognize and seize opportunities that enable the vision to be realized which we call "Claiming it".