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Dennis Snow

Dennis Snow

Keynote Speaker: Customer Service Expert, Formerly with the Disney Institute, Business Author

Dennis Snow Biography

Dennis Snow's customer service abilities were honed over 20 years with the Walt Disney World organization. There, he developed his passion for service excellence and the experience he brings to the worldwide speaking and consulting he does today.

He began his Disney career in 1979 as a front-line attractions operator. As he advanced through the company, Snow managed various operating areas throughout the parks, learning and applying the skills it takes to run a world-class, service-driven organization.

Snow launched a division of the Disney Institute responsible for consulting with some of the world’s largest companies, including ExxonMobil, AT&T, and Coca-Cola. During this time, he presented to audiences in diverse locations around the world, such as South Africa, Australia, Mexico, England, and Argentina. This division quickly became the fastest-growing venture of the Disney Institute and experienced repeat business of nearly 100%.

He also spent several years with the Disney University, teaching corporate philosophy and business practices to cast members and the leadership team. While there, he coordinated the Disney Traditions program which is universally recognized as a benchmark in corporate training. In his last year with Walt Disney World, Snow’s leadership performance was ranked in the top 3% of the company’s leadership team.

Today, Snow is a full-time speaker, trainer and consultant who helps organizations achieve goals related to customer service, employee development and leadership. Some of his clients include American Express, Johns Hopkins Medicine, and Verizon Wireless.

His articles appear in a number of industry publications and he is a featured customer service expert on several business news-talk radio shows. He is the author of two books, "Unleashing Excellence: The Complete Guide to Ultimate Customer Service" and "Lessons From the Mouse: A Guide for Applying Disney World’s Secrets of Success to Your Organization, Your Career, and Your Life."

Contact a speaker booking agent to check availability on Dennis Snow and other top speakers and celebrities.

Dennis Snow Speaking Topics

Leading a Culture of Service Excellence

Note: This program is a natural follow-up to Delivering World-Class Customer Service or can be delivered as a standalone program.

In today’s competitive market, developing a service excellence strategy is an important part of any leader’s role. Beyond developing the strategy, however, there is the challenge of executing the plan. It’s in the execution that service excellence strategies become a reality or simply another “flavor-of-the-month” program. Employees watch to see how committed the organization truly is to customer service and take their cues directly from their leaders. In order to effectively implement an organization-wide service excellence strategy, today’s leaders must rely on the skills of a facilitator and idea champion and must walk the talk of service excellence.

Based on the leadership principles Dennis learned, lived, and taught during his 20-years with Walt Disney World, this presentation highlights specific leadership behaviors that bring a service strategy to life and describes how to “hardwire” service excellence into an organization’s culture.

Participants will learn:

  • The behaviors that will define your organization’s service culture.
  • Hiring processes that ensure that service-oriented individuals are recruited and selected for employment.
  • New-hire and ongoing training practices that reinforce your organization’s service culture.
  • Effective communications strategies that keep employees focused on the
  • customer experience.
  • Techniques for involving employees in the forward movement of the organization and empowering customer-focused decision making.
  • Accountability processes that ensure that service excellence is non-
  • negotiable.

Delivering World-Class Customer Service

Customers have more choices than ever, with the result that most products and services are increasingly seen as commodities. So, in today’s market, what can an organization do to stand out from the crowd? Differentiating your service is the key to attracting and retaining customers – while driving bottom line results. More than ever customers are focused on value - what you can do that other organizations cannot or will not do. Customers want to know that you are focused on earning their ongoing loyalty.

Based on his 20-years with the Walt Disney World Company along with many years of consulting with organizations around the world, Dennis Snow will provide a “how-to” program for creating a service-driven culture. This program will provide you with strategic tools that can be used to raise the bar of service throughout your organization, resulting in “walk-through-fire” customer loyalty.

Participants will learn:

  • Approaches that help your employees move from a task mindset to an experience mindset.
  • A process for ensuring that your organization’s “backstage” environment never impacts the “onstage” customer experience.
  • Four specific strategies for wowing customers every time.
  • A mechanism for ensuring that your organization’s processes are designed through the “lens of the customer.”

Dennis Snow Videos

Dennis Snow 2018 demo - YouTube
Dennis Snow - Creating Magical Customer Experiences - YouTube
The Uber Experience

How do I book Dennis Snow to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Dennis Snow for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Dennis Snow, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Dennis Snow or any other speaker of your choice.

How much does it cost to book Dennis Snow for a speaking engagement?

Speaking fees for Dennis Snow, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Dennis Snow are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Dennis Snow, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Dennis Snow speak about?

Dennis Snow is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Business Leadership, Customer Service, Authors, Human Resources, Hospitality, Marketing, Strategic Leadership, Healthcare, Inspirational, Health, Motivational, Relationships, Business Growth, Leadership, College, Consulting and Thought Leadership.

Where does Dennis Snow travel from?

Dennis Snow generally travels from Orlando, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Dennis Snow?

AAE Speakers Bureau has successfully secured keynote speakers like Dennis Snow for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Dennis Snow for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Dennis Snow or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Dennis Snow is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Business Leadership and Customer Service. The estimated speaking fee range to book Dennis Snow for live events is $10,000 - $20,000, and for virtual events Below $10,000. Dennis Snow generally travels from Orlando, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Robert Spector, Doug Lipp and Jason Young. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dennis Snow for an upcoming event.

Dennis Snow Speaking Topics

  • Leading a Culture of Service Excellence

    Note: This program is a natural follow-up to Delivering World-Class Customer Service or can be delivered as a standalone program.

    In today’s competitive market, developing a service excellence strategy is an important part of any leader’s role. Beyond developing the strategy, however, there is the challenge of executing the plan. It’s in the execution that service excellence strategies become a reality or simply another “flavor-of-the-month” program. Employees watch to see how committed the organization truly is to customer service and take their cues directly from their leaders. In order to effectively implement an organization-wide service excellence strategy, today’s leaders must rely on the skills of a facilitator and idea champion and must walk the talk of service excellence.

    Based on the leadership principles Dennis learned, lived, and taught during his 20-years with Walt Disney World, this presentation highlights specific leadership behaviors that bring a service strategy to life and describes how to “hardwire” service excellence into an organization’s culture.

    Participants will learn:

    • The behaviors that will define your organization’s service culture.
    • Hiring processes that ensure that service-oriented individuals are recruited and selected for employment.
    • New-hire and ongoing training practices that reinforce your organization’s service culture.
    • Effective communications strategies that keep employees focused on the
    • customer experience.
    • Techniques for involving employees in the forward movement of the organization and empowering customer-focused decision making.
    • Accountability processes that ensure that service excellence is non-
    • negotiable.

  • Delivering World-Class Customer Service

    Customers have more choices than ever, with the result that most products and services are increasingly seen as commodities. So, in today’s market, what can an organization do to stand out from the crowd? Differentiating your service is the key to attracting and retaining customers – while driving bottom line results. More than ever customers are focused on value - what you can do that other organizations cannot or will not do. Customers want to know that you are focused on earning their ongoing loyalty.

    Based on his 20-years with the Walt Disney World Company along with many years of consulting with organizations around the world, Dennis Snow will provide a “how-to” program for creating a service-driven culture. This program will provide you with strategic tools that can be used to raise the bar of service throughout your organization, resulting in “walk-through-fire” customer loyalty.

    Participants will learn:

    • Approaches that help your employees move from a task mindset to an experience mindset.
    • A process for ensuring that your organization’s “backstage” environment never impacts the “onstage” customer experience.
    • Four specific strategies for wowing customers every time.
    • A mechanism for ensuring that your organization’s processes are designed through the “lens of the customer.”

Dennis Snow Videos

Dennis Snow 2018 demo - YouTube
Dennis Snow - Creating Magical Customer Experiences - YouTube
The Uber Experience
Making the Experience Easier For the Customer

Dennis Snow Reviews

  • Unified Women’s Healthcare - Apr 30 2021

  • Dennis was engaging and gave the audience several points that could be implemented right away. Of all the meetings and conventions I have attended, this is the first time that I came back to our store and was able to implement ideas right away. We now have "non-negotiables" for each employee and Lessons from the Mouse is required reading. Thanks for a wonderful session - can't wait to see you at this year's SAF convention in West Palm Beach!
    Unknown - Aug 19 2012

  • Dennis hit a home run disecting the experience mentality and how it relates to your overall sustainability. His delivery was entertaining and left me wanting more. Excellent session and much appreciation for sharing your Disney experiences with the beauty industry.
    Unknown - Jul 24 2012

  • Dennis is engaging. He has created the connection between major corporate customer service and an often times (but not always) different audience. The camping community has a long way to go in this regard, and I found Dennis' insight very helpful in establishing an expectation among all staff to best serve our consumer. Thank you Dennis!
    Unknown - Mar 19 2012

  • Two words: entertaining and insightful. He provides an innovative way of addressing customer service. Additionally, he provides poignant and memorable examples of excellent service that will make it easy to transfer his ideas to any business application. A great talk all around.
    Unknown - Feb 14 2011

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