Trust AAE Speakers Bureau for Booking Top Professional Speakers. Find a Keynote Speaker Today.
Trust AAE Speakers Bureau for Booking Top Professional Speakers. Find a Keynote Speaker Today.
Dana White

Dana White

Keynote Speaker: President of the Ultimate Fighting Championship (UFC)

Dana White Biography

Dana White is an American businessman and the current President of the Ultimate Fighting Championship (UFC), which is the largest mixed martial arts (MMA) organization in the world. Under White's leadership, the UFC has grown into a globally popular multibillion-dollar enterprise. In August of 2019, White's net worth was estimated at $500 million.

White moved to Las Vegas in the late 1990s to become a boxercise instructor and martial arts coach under John Lewis. It was in Lewis' practices, where he met Tito Ortiz and Chuck Liddell and ultimately became their manager. While working as a manager for Ortiz and Liddell, White met Bob Meyrowitz, the owner of Semaphore Entertainment Group, the parent company of the Ultimate Fighting Championship. When White learned that Meyrowitz was looking to sell the UFC, he contacted childhood friend Lorenzo Fertitta, an executive and co-founder of Station Casinos, and former commissioner of the Nevada State Athletic Commission, to ask if he would be interested in acquiring the company. In January 2001, Lorenzo and his older brother Frank acquired the UFC for $2 million, which subsequently became a subsidiary of Zuffa. White was installed as the company's president.

White said that when he and the Fertittas acquired the UFC, all they received was the brand name "UFC" and an old octagon. The previous owners had stripped the company's assets to avoid bankruptcy, so much so that the UFC.com website had been sold to a company named "User Friendly Computers". Over time, with White as president, the UFC developed into a highly successful business, and its gross revenue was $600 million in 2015. In July 2016, Zuffa was sold to a consortium of investors led by WME-IMG for $4.025 billion. White owned 9% of the company at the time of the sale. White announced he would continue in his role as president, and was given a stake in the new business.

In May 2017, the UFC announced White would host Dana White's Contender Series. Available exclusively through UFC Fight Pass, the promotion's digital streaming service, and licensed separately from the UFC brand, the show allows up and coming fighters the chance to showcase their talents in hopes that one day they may compete in the UFC.

On March 18, 2019, White revealed that he had signed a new, seven-year contract to remain president of the UFC, as the UFC signed a deal with ESPN.

Contact a speaker booking agent to check availability on Dana White and other top speakers and celebrities.

Dana White Videos

UFC 248: Dana White Post-fight Press Conference
Dana White | One Of The Greatest Speeches Ever!

How do I book Dana White to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Dana White for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Dana White, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Dana White or any other speaker of your choice.

How much does it cost to book Dana White for a speaking engagement?

Speaking fees for Dana White, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $200,000 and above. For the most current speaking fee to hire Dana White, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Dana White speak about?

Dana White is a keynote speaker and industry expert who speaks on a wide range of topics such as Innovation, Athlete, Business, Business Leadership, Martial Arts, Boxing, Business Growth, Leadership and Entrepreneurship.

Where does Dana White travel from?

Dana White generally travels from Las Vegas, NV, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Dana White?

AAE Speakers Bureau has successfully secured keynote speakers like Dana White for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Dana White for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Dana White or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Dana White is a keynote speaker and industry expert who speaks on a wide range of topics including Innovation, Athlete and Business. The estimated speaking fee range to book Dana White for live events is $200,000 and above. Please contact us for virtual event fees. Dana White generally travels from Las Vegas, NV, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Daymond John, Kevin O'Leary and Earvin “Magic” Johnson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dana White for an upcoming event.

Dana White Videos

UFC 248: Dana White Post-fight Press Conference
Dana White | One Of The Greatest Speeches Ever!

Dana White News

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.