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Dan Coughlin

Dan Coughlin

Keynote Speaker: Corporate & Career Catalyst; Author of "Find a Way to Win"

Dan Coughlin Biography

Dan Coughlin works with senior-level executives and managers to improve their impact as business leaders, focusing on five critical management topics: leadership, teamwork, branding, innovation, and execution. A leading authority on how to lead an organization for sustainable, profitable growth, his client list is a who’s who of some of the world’s best companies, including McDonald’s, Toyota, Marriott, Coca-Cola, GE, Anheuser-Busch, Shell, Subway, Abbott, RE/MAX, Prudential, Boeing, and more than 200 others. Since 1998, Coughlin has invested over 3,000 hours on-site as a management consultant observing and advising executives and managers in a wide variety of business functions and in more than 50 industries. As an executive coach, he has provided more than 2,100 coaching sessions for presidents, vice-presidents, and senior directors in Fortune 500 companies, major privately-owned firms, and small businesses. Coughlin and his clients constantly work to hone simple processes that will improve performance throughout their organizations.

Coughlin is one of America’s most practical business teachers. He delivers penetrating insights that attendees can use immediately to achieve sustainable improvement in their business performance and results. Audiences consistently say they appreciate the usefulness of his ideas, the way he customizes his remarks for their group, and the simple, down-to-earth, and humorous way in which he delivers them. In fact, he has provided hundreds of customized presentations on business acceleration across the United States. His keynote topics include leadership, teamwork, branding, and innovation.

Coughlin is an extremely detailed, organized, and articulate speaker. He believes that every keynote speech, seminar, and executive coaching relationship has to be built around an understanding of the client’s desired business outcomes and his or her unique work situation. He gains an understanding of customers through extensive research – a combination of in-depth interviews with employees, on-site visits, acting as a client of the organization, and studying the organization’s materials, website, and customers.

Contact a speaker booking agent to check availability on Dan Coughlin and other top speakers and celebrities.

Dan Coughlin Speaking Topics

Learning Objectives:

  • Learn the Five Myths of Innovation and why innovation is a necessary daily activity.
  • Learn the five steps in The Process of Innovation and how the creation of value is based on carefully studying your desired customers.
  • Learn why the most important step in business is to step back and think.
  • Learn how to master the four phases in The Cycle of Innovation that produce a steady flow of profit-generating ideas for sustained excellence.
  • Learn how to find the profit-generating gap between a customer’s expectations and desires.
  • Learn to schedule thinking and non-thinking time and how they drive innovations month after month.
  • Learn how sacrifice accelerates innovation and why “N” and “O” are the most important letters in i-n-n-o-v-a-t-i-o-n.
  • Learn how to find organizations that have matching definitions with yours and how they provide a steady stream of ideas for improving your performance.
  • Learn to study Centers of Excellence and how to extract useful ideas from them for your organization.

Every attendee will receive a copy of Dan Coughlin’s 30-Day Innovation Action Guide that will help him or her convert the ideas from this session into a personalized plan of immediate action upon returning to work.

Strengthen Your Brand for Long-Term Success

Your brand is your reputation in the marketplace. Your brand is the value that customers think they receive when they buy from your organization or potential customers think they will receive if they do buy from your organization. Your brand is not what you want to be. It's what customers and potential customers believe you are right now.

Dan Coughlin, who has worked with such great brands as Toyota, McDonald's, Marriott, GE, Coca-Cola, Prudential, Subway, Ace Hardware, Jack in the Box, Boeing, Kiewit, and the St. Louis Cardinals, provides penetrating insights into the dos and don'ts of building the brand you want. He explains the importance of defining and owning a performance category that matters deeply to customers and will generate the financial outcomes your organization desires.

He walks the audience through the importance of a brand audit and the steps necessary to complete it successfully. He demonstrates how an obsession with undisciplined experimentation can ruin a brand and destroy the sustainable, profitable growth of an organization.

Innovate to Generate Sustainable, Profitable Growth

A business innovation is the creation of additional value for customers that they will pay for at a profitable margin to the organization. It has to be both: new value that the customer does not already have and a profit-generator for the business. One without the other is insufficient.

Dan Coughlin demystifies the process of innovation, and makes it simple, clear, and practical. He explains that innovation is about creating and delivering greater value for other people with more appropriate values based on a better understanding of them.

He shows how every employee can generate breakthrough ideas to increase efficiency, improve execution, and boost the bottom-line. From scheduling thinking time to using the observation tower to using OPS (Other People’s Successes), audience members will walk away with ideas they can use immediately to begin to generate powerful innovations.

Dan explains how successful business innovators boldly walk away from a lot of good ideas so they can focus on a few great ideas. He explains the importance of prototyping to save time and money. If you want your organization to propel itself beyond today’s performance level to generate sustainable, profitable growth, this is a must-attend session.

Learning Objectives

  • Learn The Four Critical Leadership Questions and how your answers can sustain high performance throughout your organization.
  • Learn seven ways to influence what other people think about.
  • Learn how to effectively give candid feedback to employees about poor performances and still maintain a strong working relationship with them.
  • Learn how to leverage your values, strengths, and passions as an individual to effectively create greater value for your organization and your customers.
  • Learn how to maintain the genuine, daily, and purpose-driven enthusiasm necessary to guide a lasting impact in your organization.
  • Learn how effective collaboration can become the highest form of business acceleration.
  • Learn the seven questions in The Performance Bar-Raising Process.

Every attendee will receive a copy of Dan Coughlin’s 30-Day Leadership Action Guide that will help him or her convert the ideas from this session into a personalized plan of immediate action upon returning to work.

ACCELERATE YOUR IMPACT AS A BUSINESS LEADER

Can one person make a real difference in a business? In this highly interactive, high-impact session, Dan Coughlin explains why the answer is a resounding yes. Leadership is influencing how other people think so they make decisions that improve results. He demonstrates practical ways to lead in any size organization. Based on his 3,000 hours of on-site observing and advising of executives in more than 50 industries and on the more than 2,100 executive coaching sessions he has provided, he debunks the traditional myths of leadership and shows how any employee can impact the way other people think and drive better sustainable business results.

Learning Objectives:

  • See the enormous impact of value and values

  • Answer the “Four critical leadership questions” and how your answers can sustain high. performance throughout your organization.

  • Understand 10 ways to influence how other people think.

  • Realize the 10 disastrous leadership approaches that ruin your impact as an influencer.
  • How to effectively give candid feedback to employees about poor performances and still maintain a strong working relationship with them.

  • How to leverage your strengths and passions as an individual to effectively create greater value for your organization and your customers.

  • How to maintain the genuine, daily, and purpose-driven enthusiasm necessary to guide a lasting impact in your organization.

  • Retain your ability to choose how to deal with major changes.

  • Answer the four questions in “the raise your performance bar process.”

Dan Coughlin Videos

Corporate Impact Conference General Session with Dan Coughlin
VF251 32 Answer The Four Critical
Four Types of Performers -- Dan Coughlin

How do I book Dan Coughlin to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Dan Coughlin for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Dan Coughlin, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Dan Coughlin or any other speaker of your choice.

How much does it cost to book Dan Coughlin for a speaking engagement?

Speaking fees for Dan Coughlin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Dan Coughlin are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Dan Coughlin, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Dan Coughlin speak about?

Dan Coughlin is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, International Business, Business Leadership, Innovation, Marketing, Sales, Creativity, Customer Service, Leadership, Communication, Teamwork & Teambuilding, Personal Growth, Business Growth, College and Corporate Strategy.

Where does Dan Coughlin travel from?

Dan Coughlin generally travels from Missouri, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Dan Coughlin?

AAE Speakers Bureau has successfully secured keynote speakers like Dan Coughlin for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Dan Coughlin for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Dan Coughlin or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Dan Coughlin is a keynote speaker and industry expert who speaks on a wide range of topics including Business, International Business and Business Leadership. The estimated speaking fee range to book Dan Coughlin for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Dan Coughlin generally travels from Missouri, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Libby Gill, Dr. Jackie Freiberg and Tim Sanders. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dan Coughlin for an upcoming event.

Dan Coughlin Speaking Topics

  • Learning Objectives:

    • Learn the Five Myths of Innovation and why innovation is a necessary daily activity.
    • Learn the five steps in The Process of Innovation and how the creation of value is based on carefully studying your desired customers.
    • Learn why the most important step in business is to step back and think.
    • Learn how to master the four phases in The Cycle of Innovation that produce a steady flow of profit-generating ideas for sustained excellence.
    • Learn how to find the profit-generating gap between a customer’s expectations and desires.
    • Learn to schedule thinking and non-thinking time and how they drive innovations month after month.
    • Learn how sacrifice accelerates innovation and why “N” and “O” are the most important letters in i-n-n-o-v-a-t-i-o-n.
    • Learn how to find organizations that have matching definitions with yours and how they provide a steady stream of ideas for improving your performance.
    • Learn to study Centers of Excellence and how to extract useful ideas from them for your organization.

    Every attendee will receive a copy of Dan Coughlin’s 30-Day Innovation Action Guide that will help him or her convert the ideas from this session into a personalized plan of immediate action upon returning to work.

    Strengthen Your Brand for Long-Term Success

    Your brand is your reputation in the marketplace. Your brand is the value that customers think they receive when they buy from your organization or potential customers think they will receive if they do buy from your organization. Your brand is not what you want to be. It's what customers and potential customers believe you are right now.

    Dan Coughlin, who has worked with such great brands as Toyota, McDonald's, Marriott, GE, Coca-Cola, Prudential, Subway, Ace Hardware, Jack in the Box, Boeing, Kiewit, and the St. Louis Cardinals, provides penetrating insights into the dos and don'ts of building the brand you want. He explains the importance of defining and owning a performance category that matters deeply to customers and will generate the financial outcomes your organization desires.

    He walks the audience through the importance of a brand audit and the steps necessary to complete it successfully. He demonstrates how an obsession with undisciplined experimentation can ruin a brand and destroy the sustainable, profitable growth of an organization.

  • Innovate to Generate Sustainable, Profitable Growth

    A business innovation is the creation of additional value for customers that they will pay for at a profitable margin to the organization. It has to be both: new value that the customer does not already have and a profit-generator for the business. One without the other is insufficient.

    Dan Coughlin demystifies the process of innovation, and makes it simple, clear, and practical. He explains that innovation is about creating and delivering greater value for other people with more appropriate values based on a better understanding of them.

    He shows how every employee can generate breakthrough ideas to increase efficiency, improve execution, and boost the bottom-line. From scheduling thinking time to using the observation tower to using OPS (Other People’s Successes), audience members will walk away with ideas they can use immediately to begin to generate powerful innovations.

    Dan explains how successful business innovators boldly walk away from a lot of good ideas so they can focus on a few great ideas. He explains the importance of prototyping to save time and money. If you want your organization to propel itself beyond today’s performance level to generate sustainable, profitable growth, this is a must-attend session.

  • Learning Objectives

    • Learn The Four Critical Leadership Questions and how your answers can sustain high performance throughout your organization.
    • Learn seven ways to influence what other people think about.
    • Learn how to effectively give candid feedback to employees about poor performances and still maintain a strong working relationship with them.
    • Learn how to leverage your values, strengths, and passions as an individual to effectively create greater value for your organization and your customers.
    • Learn how to maintain the genuine, daily, and purpose-driven enthusiasm necessary to guide a lasting impact in your organization.
    • Learn how effective collaboration can become the highest form of business acceleration.
    • Learn the seven questions in The Performance Bar-Raising Process.

    Every attendee will receive a copy of Dan Coughlin’s 30-Day Leadership Action Guide that will help him or her convert the ideas from this session into a personalized plan of immediate action upon returning to work.

  • ACCELERATE YOUR IMPACT AS A BUSINESS LEADER

    Can one person make a real difference in a business? In this highly interactive, high-impact session, Dan Coughlin explains why the answer is a resounding yes. Leadership is influencing how other people think so they make decisions that improve results. He demonstrates practical ways to lead in any size organization. Based on his 3,000 hours of on-site observing and advising of executives in more than 50 industries and on the more than 2,100 executive coaching sessions he has provided, he debunks the traditional myths of leadership and shows how any employee can impact the way other people think and drive better sustainable business results.

    Learning Objectives:

    • See the enormous impact of value and values

    • Answer the “Four critical leadership questions” and how your answers can sustain high. performance throughout your organization.

    • Understand 10 ways to influence how other people think.

    • Realize the 10 disastrous leadership approaches that ruin your impact as an influencer.
    • How to effectively give candid feedback to employees about poor performances and still maintain a strong working relationship with them.

    • How to leverage your strengths and passions as an individual to effectively create greater value for your organization and your customers.

    • How to maintain the genuine, daily, and purpose-driven enthusiasm necessary to guide a lasting impact in your organization.

    • Retain your ability to choose how to deal with major changes.

    • Answer the four questions in “the raise your performance bar process.”

Dan Coughlin Videos

Corporate Impact Conference General Session with Dan Coughlin
VF251 32 Answer The Four Critical
Four Types of Performers -- Dan Coughlin
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