Trust AAE Speakers Bureau for Booking Top Professional Speakers. Find a Keynote Speaker Today.
Trust AAE Speakers Bureau for Booking Top Professional Speakers. Find a Keynote Speaker Today.
Coleman Peterson

Coleman Peterson

Keynote Speaker: Former Executive Vice President, Wal-Mart. President/CEO of Hollis Enterprises, LLC

Coleman Peterson Biography

Coleman Peterson, known as American’s top people person, served as Executive Vice President of People for Wal-Mart Stores, Inc., where had had the distinction of being the Chief Human Resource Officer of the world’s largest private workforce (1.5 million associates world-wide).

Now President/CEO of Hollis Enterprises, he serves on two corporate boards: JB Hunt Transport Company and Build-a-Bear Workshop, chairing the compensation committees of both companies.

With Wal-Mart is a $345 billion a year retailer named as “America’s #1 Most Admired Company” by Fortune magazine, Peterson introduced his “Get, Keep, Grow” strategy to help build the people and Wal-Mart culture using the three elements of getting, keeping and growing associates. His main objective was to find diverse, highly motivated people to execute Wal-Mart’s business strategies around the globe. He helped diversify the workforce and Wal-Mart is now the country’s number one employer of African-Americans and Hispanics with a population larger than many US cities.

Peterson is involved in the community outside of his board work, consulting and speaking engagements. In 2004, he was appointed to the Board of the Northwest Arkansas Community College by the governor of Arkansas. He is still serving in that capacity, now as an elected member. He is a life member of Kappa Alpha Psi and Sigma Pi Phi fraternities and a member of the National Council of La Raza. He received the highest recognition within the human resource industry when he was inducted as a Fellow of the National Academy of Human Resources. He is also a recipient of the Society for Human Resource Management’s Award for Professional Excellence and Linkage Incorporated also honored him with the Lifetime Achievement Award for Human Resources Excellence. His most recent recognition was presented in 2007, when he was honored with the Volunteer of the Year Award as voted by the Chancellor and Board of Trustees of the University of Arkansas Fayetteville.

Contact a speaker booking agent to check availability on Coleman Peterson and other top speakers and celebrities.

Coleman Peterson Speaking Topics

Global Business

Employee Selection and Retention

Diversity Achievement

Leadership Development

Organizational Effectiveness

Coleman Peterson Videos

Coleman Peterson Humanitarian of the Year Banquet - YouTube

How do I book Coleman Peterson to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Coleman Peterson for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Coleman Peterson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Coleman Peterson or any other speaker of your choice.

How much does it cost to book Coleman Peterson for a speaking engagement?

Speaking fees for Coleman Peterson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Coleman Peterson are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Coleman Peterson, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Coleman Peterson speak about?

Coleman Peterson is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sports Motivation, Business Leadership, Diversity, Human Resources, Economy, Black Heritage, Teamwork & Teambuilding, Government, World Affairs, Inspirational, Motivational, Athlete, Sports, Leadership, Sports Coaching and Culture.

Where does Coleman Peterson travel from?

Coleman Peterson generally travels from Hilton Head Island, SC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Coleman Peterson?

AAE Speakers Bureau has successfully secured keynote speakers like Coleman Peterson for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Coleman Peterson for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Coleman Peterson or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Coleman Peterson is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sports Motivation and Business Leadership. The estimated speaking fee range to book Coleman Peterson for live events is $10,000 - $20,000, and for virtual events $10,000 - $20,000. Coleman Peterson generally travels from Hilton Head Island, SC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Gail Harris, Earvin “Magic” Johnson and Dominique Wilkins. Contact All American Speakers for ratings, reviews, videos and information on scheduling Coleman Peterson for an upcoming event.

Coleman Peterson Speaking Topics

  • Global Business

  • Employee Selection and Retention

  • Diversity Achievement

  • Leadership Development

  • Organizational Effectiveness

Coleman Peterson Videos

Coleman Peterson Humanitarian of the Year Banquet - YouTube
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COLEMAN PETERSON

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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.