Coleman Peterson Biography

Coleman Peterson, known as American’s top people person, served as Executive Vice President of People for Wal-Mart Stores, Inc., where had had the distinction of being the Chief Human Resource Officer of the world’s largest private workforce (1.5 million associates world-wide).

Now President/CEO of Hollis Enterprises, he serves on two corporate boards: JB Hunt Transport Company and Build-a-Bear Workshop, chairing the compensation committees of both companies.

With Wal-Mart is a $345 billion a year retailer named as “America’s #1 Most Admired Company” by Fortune magazine, Peterson introduced his “Get, Keep, Grow” strategy to help build the people and Wal-Mart culture using the three elements of getting, keeping and growing associates. His main objective was to find diverse, highly motivated people to execute Wal-Mart’s business strategies around the globe. He helped diversify the workforce and Wal-Mart is now the country’s number one employer of African-Americans and Hispanics with a population larger than many US cities.

Peterson is involved in the community outside of his board work, consulting and speaking engagements. In 2004, he was appointed to the Board of the Northwest Arkansas Community College by the governor of Arkansas. He is still serving in that capacity, now as an elected member. He is a life member of Kappa Alpha Psi and Sigma Pi Phi fraternities and a member of the National Council of La Raza. He received the highest recognition within the human resource industry when he was inducted as a Fellow of the National Academy of Human Resources. He is also a recipient of the Society for Human Resource Management’s Award for Professional Excellence and Linkage Incorporated also honored him with the Lifetime Achievement Award for Human Resources Excellence. His most recent recognition was presented in 2007, when he was honored with the Volunteer of the Year Award as voted by the Chancellor and Board of Trustees of the University of Arkansas Fayetteville.

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How to book Coleman Peterson?

Our booking agents have successfully helped clients around the world secure talent like Coleman Peterson for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Coleman Peterson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Coleman Peterson or any other celebrity of your choice.

How much does it cost to book Coleman Peterson?

Booking fees for Coleman Peterson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Coleman Peterson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Coleman Peterson?

All American Entertainment has successfully secured celebrity talent like Coleman Peterson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Coleman Peterson for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Coleman Peterson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Coleman Peterson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Coleman Peterson is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Coleman Peterson for your event is $10,000 - $20,000. Coleman Peterson generally travels from Hilton Head Island, SC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Viola Davis, Amy Poehler, Amy Schumer, Rashida Jones and Julia Louis-Dreyfus. Contact All American Speakers for ratings, reviews, videos and information on scheduling Coleman Peterson for an upcoming event.

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